Aaron Maass's guest appearances

Aaron Maass

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

LPO: Landing Page Optimization

Jim Sterne

Simo Ahava

Nir Eyal

Ben Hunt

Dominick Quartuccio

John Whalen

Oli Gardner

Nancy Duarte

Jeff Sauer

Grant Baldwin

Brian Clark

Alberto Cairo

Rand Fishkin

AJ Wilcox

Jon Schwabish

OwlTail

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.In This Episode, You'll Learn… How Aaron fell into the data world on accident, like many of us, and his early business endeavors. His views on the massive amount of data available and the real struggles companies are facing. How he sees data viz as an important part of the discovery process. His belief that the best insights come from a collaborative process and how his company ensures working together. The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data. How he keeps stakeholder mindset in the forefront of everything he does. Aaron's Upgrade:Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."How to Keep Up with Aaron: Twitter LinkedIn Hero Digital To view the show notes &amp; resources for this episode, visit LeaPica.com/042 .

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.In This Episode, You'll Learn…<ul> <li>How Aaron fell into the data world on accident, like many of us, and his early business endeavors.</li> <li>His views on the massive amount of data available and the real struggles companies are facing.</li> <li>How he sees data viz as an important part of the discovery process.</li> <li>His belief that the best insights come from a collaborative process and how his company ensures working together.</li> <li>The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data.</li> <li>How he keeps stakeholder mindset in the forefront of everything he does.</li> </ul>Aaron's Upgrade:<ul><li>Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."</li></ul>How to Keep Up with Aaron:<ul> <li><a href="https://twitter.com/aaron_maass" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/in/aaronmaass/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://herodigital.com/" rel="nofollow" target="_blank">Hero Digital</a></li> </ul>To view the show notes &amp; resources for this episode, visit <a href="http://LeaPica.com/042" rel="nofollow" target="_blank">LeaPica.com/042</a> .

3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

Predicting the Conversion Impact of Site Content with Aaron Maass as Tim talks to the founder of Maass Media about how to determine whether your site content is helping or hurting conversions. Find out how to build models of important site touchpoints (as well as a bit about competitive sailboat racing).

Predicting the Conversion Impact of Site Content with Aaron Maass