Jessica Korthuis's guest appearances

Jessica Korthuis

Lean Startup

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Speaking Your Brand: Public Speaking for Women

Wagner Live

The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

Sugar Coated

Feminist AF

Into The Wild

CEO School

ExecuBalance

Jenny Melrose

Kelly Roach

Manja Horner

Jessica Stansberry

Kate Doster

Tracy Litt

Kara Goldin

Katie Krimitsos

Mia Scharphie

Christina Nicholson

Danielle Liss

Michelle Knight

Sarah Peck

Laura Gallaher

Chris Davis

OwlTail

In this episode, you'll hear from Jessica Korthuis, founder of Sohuis (so-house) where she supports a global community of diverse and ambitious early-stage female founders. Despite not having gone to school for marketing, Jessica has over a decade worth of experience in marketing and branding. She explains why she doesn’t think marketers are from a special “unicorn land” and how smart marketing is all about discipline and tactics. Jessica shares how as a business owner, you should be in charge of your messaging, decision making, and branding strategy but where exactly should you start and what are some fundamentals to keep in mind according to a digital marketing expert? Jessica talks about b2b marketing and how to leverage it for your business. You'll learn why email marketing is so important and how to get started in list building and emailing marketing for business growth and development.  Connect with Jessica and Sohuis: Main website:  https://herbrandandco.com/ Sohuis membership: https://herbrandandco.com/membership The Lucy Lab (our formal Marketing Accelerator Program):  https://herbrandandco.com/thelucylab/ LinkedIn: https://www.linkedin.com/in/jessicakorthuis/ IG: https://www.instagram.com/sohuisinc/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most. We will be sending CEO School swag for the next 100 reviews so don't miss out. Write a review and send us a screenshot at podcast@theceoschool.co to claim your swag.

In this episode, you'll hear from Jessica Korthuis, founder of Sohuis (so-house) where she supports a global community of diverse and ambitious early-stage female founders. Despite not having gone to school for marketing, Jessica has over a decade worth of experience in marketing and branding. She explains why she doesn’t think marketers are from a special “unicorn land” and how smart marketing is all about discipline and tactics. Jessica shares how as a business owner, you should be in charge of your messaging, decision making, and branding strategy but where exactly should you start and what are some fundamentals to keep in mind according to a digital marketing expert? Jessica talks about b2b marketing and how to leverage it for your business. You'll learn why email marketing is so important and how to get started in list building and emailing marketing for business growth and development.  Connect with Jessica and Sohuis: Main website:  <a href="https://herbrandandco.com/" rel="noopener nofollow" target="_blank">https://herbrandandco.com/</a> Sohuis membership: <a href="https://herbrandandco.com/membership" rel="nofollow" target="_blank">https://herbrandandco.com/membership</a> The Lucy Lab (our formal Marketing Accelerator Program): <a href="https://sohuis.com/thelucylab/" rel="noopener nofollow" target="_blank"> https://herbrandandco.com/thelucylab/</a> LinkedIn: <a href="https://www.linkedin.com/in/jessicakorthuis/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jessicakorthuis/</a> IG: <a href="https://www.instagram.com/sohuisinc/" rel="nofollow" target="_blank">https://www.instagram.com/sohuisinc/</a> This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at <a href="https://join.theceoschool.co/theclub" rel="nofollow" target="_blank">join.theceoschool.co/theclub</a> Follow <a href="http://instagram.com/ceoschool" rel="nofollow" target="_blank">@ceoschool</a> on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most. We will be sending CEO School swag for the next 100 reviews so don't miss out. Write a review and send us a screenshot at podcast@theceoschool.co to claim your swag.

115. Jessica Korthuis on Learning How to Market Yourself, B2B Marketing, and How to Build an Email List

I have a great guest on the show today. Jessica Korthuis is here to chat about creating boundaries as a mompreneur and building a business that actually works for your family. It's a struggle, but no worries, because Jessica has some great tips and advice to get you unstuck and feeling aligned with your business and family life. Stick around for this conversation because you will immediately love Jessica. She is the founder and CEO of SoHuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early stage female founders grow and market their businesses. So sit back, relax, and get ready to create boundaries that align with your family goals. Connect with Jessica: https://sohuis.com/membership/ https://www.instagram.com/jessica_korthuis/ https://www.instagram.com/sohuisinc/ https://sohuis.com/thelucylab/ HubspotBefore you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/ Work with me: https://bossladyinsweatpants.com/coaching/ Free Caption Templates: https://bossladyinsweatpants.com/free-captions/ Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

I have a great guest on the show today. Jessica Korthuis is here to chat about creating boundaries as a mompreneur and building a business that actually works for your family. It's a struggle, but no worries, because Jessica has some great tips and advice to get you unstuck and feeling aligned with your business and family life. Stick around for this conversation because you will immediately love Jessica. She is the founder and CEO of SoHuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early stage female founders grow and market their businesses. So sit back, relax, and get ready to create boundaries that align with your family goals. Connect with Jessica: <a href="https://sohuis.com/membership/" rel="nofollow" target="_blank">https://sohuis.com/membership/</a> <a href="https://www.instagram.com/jessica_korthuis/" rel="nofollow" target="_blank">https://www.instagram.com/jessica_korthuis/</a> <a href="https://www.instagram.com/sohuisinc/" rel="nofollow" target="_blank">https://www.instagram.com/sohuisinc/</a> <a href="https://sohuis.com/thelucylab/" rel="nofollow" target="_blank">https://sohuis.com/thelucylab/</a> <a href="https://www.hubspot.com/crm/e010a?utm_content=&amp;utm_source=bing&amp;utm_medium=paid&amp;utm_term=crm_hubspot%20crm_EN&amp;utm_campaign=CRM_Portals_EN_Bing_NAM_NAM_Brand-NF_e_c_367689966&amp;utm_id=76003878125515&amp;msclkid=bff30a073be7128d29e06aa25b53ac89" rel="nofollow" target="_blank">Hubspot</a>Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram <a href="http://www.instagram.com/allisonscholes" rel="nofollow" target="_blank">@allisonscholes</a> Facebook Group: <a href="https://www.facebook.com/groups/socialmediaformompreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/socialmediaformompreneurs/</a> Work with me: <a href="https://bossladyinsweatpants.com/instagram-success-method/" rel="nofollow" target="_blank">https://bossladyinsweatpants.com/coaching/</a> Free Caption Templates: <a href="https://bossladyinsweatpants.com/free-captions/" rel="nofollow" target="_blank">https://bossladyinsweatpants.com/free-captions/</a> Personal Branding Workbook: <a href="https://bossladyinsweatpants.com/rock-your-personal-brand/" rel="nofollow" target="_blank">https://bossladyinsweatpants.com/rock-your-personal-brand/</a>

EP 116 - Why You NEED To Create Boundaries as a Mompreneur (Jessica Korthuis)

Grab your FREE DIY Media Kit &gt;&gt; http://bit.ly/DIY-media-kit ---------- Get 10% Off your purchase at Modern Match Lingerie. Use code WILDWOMEN10 ---------- Hey you wild women! My next guest is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses. Jessica Korthuis is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen.  She has been featured all over the place and has welcomed over 300 women through her companies programs, membership model, and proudly contributes 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants. In this episode you will learn about:  Jessica’s background What inspired Jessica to start Sohuis Why elephants are so important to the brand What Sohuis is all about and who they serve Some of the most common mistakes entrepreneurs make when starting their business The importance of idea validation  How to validate your idea The importance of product validation Why you need to know your ideal customer How to do the ideal customer research Why niching down is so critical to success Which marketing channels you should focus on The value of ‘getting scrappy’ Why collaborations are so important to business growth Mindset tricks to help you get through ‘failure’  HIGHLIGHTS (13:24) What are the top three most common mistakes early-stage entrepreneurs make when marketing their business? (20:26) How does one go about validating an idea? (35:42) How do we cut through ALL the noise out there today, it’s a red ocean, to get in front of our ideal avatar over and over again? (41:10) Mindset matters: what’s a trick you teach that helps keep women motivated when they feel deflated in their marketing efforts? Public Shoutouts:  Podcast: Sunshine Parenting Book: Becoming by Michelle Obama Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek  Resources:  Website: Sohuis Instagram: Jessica Korthuis LinkedIn: @JessicaKorthuis Website: The Lucy Lab Sohuis Membership  What it means to be a wild woman: "Not having to apologize for wanting the things you want, no matter what those things are. Being brave and asking for the space that you need, and just being truthful about what your truth is and being confident and comfortable with that." - Jessica Korthuis ----------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." &lt;-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE.  Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Grab your FREE DIY Media Kit &gt;&gt; <a href="http://bit.ly/DIY-media-kit" rel="nofollow" target="_blank">http://bit.ly/DIY-media-kit</a> ---------- Get 10% Off your purchase at <a href="https://www.wewildwomen.com/bra" rel="nofollow" target="_blank">Modern Match Lingerie</a>. Use code WILDWOMEN10 ---------- Hey you wild women! My next guest is the Founder and CEO of <a href="https://sohuis.com/" rel="noopener nofollow" target="_blank">Sohuis</a>, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses. Jessica Korthuis is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen.  She has been featured all over the place and has welcomed over 300 women through her companies programs, membership model, and proudly contributes 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants. In this episode you will learn about: <ul> <li>Jessica’s background</li> <li>What inspired Jessica to start Sohuis</li> <li>Why elephants are so important to the brand</li> <li>What Sohuis is all about and who they serve</li> <li>Some of the most common mistakes entrepreneurs make when starting their business</li> <li>The importance of idea validation </li> <li>How to validate your idea</li> <li>The importance of product validation</li> <li>Why you need to know your ideal customer</li> <li>How to do the ideal customer research</li> <li>Why niching down is so critical to success</li> <li>Which marketing channels you should focus on</li> <li>The value of ‘getting scrappy’</li> <li>Why collaborations are so important to business growth</li> <li>Mindset tricks to help you get through ‘failure’</li> </ul> HIGHLIGHTS (13:24) What are the top three most common mistakes early-stage entrepreneurs make when marketing their business? (20:26) How does one go about validating an idea? (35:42) How do we cut through ALL the noise out there today, it’s a red ocean, to get in front of our ideal avatar over and over again? (41:10) Mindset matters: what’s a trick you teach that helps keep women motivated when they feel deflated in their marketing efforts? Public Shoutouts: <ul> <li>Podcast: <a href="https://sunshine-parenting.com/" rel="noopener nofollow" target="_blank">Sunshine Parenting</a></li> <li>Book: <a href="https://becomingmichelleobama.com/" rel="noopener nofollow" target="_blank">Becoming</a> by Michelle Obama</li> <li>Book: <a href="https://www.amazon.ca/Leaders-Eat-Last-Together-Others/dp/1480542571" rel="noopener nofollow" target="_blank">Leaders Eat Last: Why Some Teams Pull Together and Others Don’t</a> by Simon Sinek</li> </ul> Resources: <ul> <li>Website: <a href="https://sohuis.com/" rel="noopener nofollow" target="_blank">Sohuis</a></li> <li>Instagram: <a href="https://www.instagram.com/jessica_korthuis/" rel="noopener nofollow" target="_blank">Jessica Korthuis</a></li> <li>LinkedIn: <a href="https://www.instagram.com/jessica_korthuis/" rel="noopener nofollow" target="_blank">@JessicaKorthuis</a></li> <li>Website: <a href="https://sohuis.com/thelucylab" rel="noopener nofollow" target="_blank">The Lucy Lab</a></li> <li><a href="https://sohuis.com/membership" rel="nofollow" target="_blank">Sohuis Membership</a></li> </ul> What it means to be a wild woman: "Not having to apologize for wanting the things you want, no matter what those things are. Being brave and asking for the space that you need, and just being truthful about what your truth is and being confident and comfortable with that." - Jessica Korthuis ----------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of <a href="http://www.wewildwomen.com" rel="noopener nofollow" target="_blank">We Wild Women</a>, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." &lt;-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. <a href="https://podcasts.apple.com/podcast/into-the-wild/id1508734916" rel="noopener nofollow" target="_blank">Click here</a>, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to <a href="https://podcasts.apple.com/podcast/into-the-wild/id1508734916" rel="noopener nofollow" target="_blank">SUBSCRIBE</a>.  Follow me on social media <a href="https://www.instagram.com/renee_warren" rel="noopener nofollow" target="_blank">@renee_warren</a> + <a href="https://www.instagram.com/we.wild.women" rel="noopener nofollow" target="_blank">@we.wild.women</a> and check out <a href="http://www.wewildwomen.com" rel="noopener nofollow" target="_blank">www.wewildwomen.com</a>.

72. How To Cut Through The Noise and Launch Products and Services That Really Matter with Jessica Korthuis

Our next guest is Jessica Korthuis, Founder &amp; CEO of Sohuis, whose work, digital community, and educational programs empowers female founders to speak their authentic truths and unapologetically design businesses that they can be proud of.

Jessica Korthuis Episode #13

 Meet Jessica Korthuis, branding expert, CEO and founder 01:49 Background of Sohuis – how it all started? 04:49 Do you recognize your entrepreneurial spirit? 08:21 Entrepreneurship – a safe career choice? 11:51 Are you following a path to nowhere? 14:08 The importance of Brand and Branding - driving all other areas of the business. 19:17 Understanding your customer – where does your product bring value? 21:25The struggles of content creators 23:20 Personal vs. Work - why are boundaries essential? 29:48 How to organize your day to successfully ladder towards your goals? 33:23 Entrepreneurship is a marathon, not a sprint. 38:51 Thrive global podcast: why women entrepreneurs need to reclaim their time? 40:32 Entrepreneurship should make you feel happy. 42:38 Tapping into the new networks. 48:38 Sohius - an educational platform for branding and marketing strategies. 49:55 http://bit.ly/sheleads-sohuis 2:36   **https://sheleads.podcastnetwork.io/

Meet Jessica Korthuis, branding expert, CEO and founder 01:49 Background of Sohuis – how it all started? 04:49 Do you recognize your entrepreneurial spirit? 08:21 Entrepreneurship – a safe career choice? 11:51 Are you following a path to nowhere? 14:08 The importance of Brand and Branding - driving all other areas of the business. 19:17 Understanding your customer – where does your product bring value? 21:25The struggles of content creators 23:20 Personal vs. Work - why are boundaries essential? 29:48 How to organize your day to successfully ladder towards your goals? 33:23 Entrepreneurship is a marathon, not a sprint. 38:51 Thrive global podcast: why women entrepreneurs need to reclaim their time? 40:32 Entrepreneurship should make you feel happy. 42:38 Tapping into the new networks. 48:38 Sohius - an educational platform for branding and marketing strategies. 49:55 <a href="http://bit.ly/sheleads-sohuis" rel="nofollow" target="_blank">http://bit.ly/sheleads-sohuis</a> 2:36    **<a href="https://sheleads.podcastnetwork.io/" rel="nofollow" target="_blank">https://sheleads.podcastnetwork.io/</a>

05. Brand Building & Bold Approaches - Conversation with Jessica Korthuis, CEO & Founder Sohuis, Branding and Marketing for Female Founders & Aspiring Entrepreneurs

Life as a successful female entrepreneur can be frazzling with all the different responsibilities you have to take on. Sometimes it can be difficult to know which thing to tackle first! Today on the podcast we have Jessica Korthuis, founder of Sohuis, a marketing and branding education resources company that provides on-demand training for early-stage female entrepreneurs. Jessica is a powerhouse brand strategist marketer, and she has worked with brands like Red Bull, TEDxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. In this episode, we are talking about all the differences between small business ownership and entrepreneurship. We cover marketing tips, feeling the need to do everything and be everywhere, and how to prioritize the stuff that is actually working in your business so that you can move forward. Joining this discussion, you’ll hear some top tips for validating your product, how to stop being a perfectionist and take action, and the value of being transparent to build audience trust. There is a lot of mindset-related stuff that we are tackling today! Jessica is really in tune with female founders, and the different way intuition works when running a business. So, if you’re feeling a little overwhelmed about what is on your plate and what you have to handle, perfect! This episode will definitely provide some clarity fo you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Life as a successful female entrepreneur can be frazzling with all the different responsibilities you have to take on. Sometimes it can be difficult to know which thing to tackle first! Today on the podcast we have Jessica Korthuis, founder of Sohuis, a marketing and branding education resources company that provides on-demand training for early-stage female entrepreneurs. Jessica is a powerhouse brand strategist marketer, and she has worked with brands like Red Bull, TEDxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. In this episode, we are talking about all the differences between small business ownership and entrepreneurship. We cover marketing tips, feeling the need to do everything and be everywhere, and how to prioritize the stuff that is actually working in your business so that you can move forward. Joining this discussion, you’ll hear some top tips for validating your product, how to stop being a perfectionist and take action, and the value of being transparent to build audience trust. There is a lot of mindset-related stuff that we are tackling today! Jessica is really in tune with female founders, and the different way intuition works when running a business. So, if you’re feeling a little overwhelmed about what is on your plate and what you have to handle, perfect! This episode will definitely provide some clarity fo you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to <a href="http://thestrategyhour.com/" rel="nofollow" target="_blank">thestrategyhour.com</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

410: Validating Your Offer and Leaning Into Your Role as Founder with Jessica Korthuis of Sohuis

We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy.In Jessica and Elliot’s conversation, they discuss:- What companies should do before making the decision to rebrand.- Tools and exercises that can help you execute a successful brand strategy.- How to validate the brand strategy you implemented actually worked.And much, much more…Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said.The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said.Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools.Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.”Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said.Email us: education@leanstartup.coFollow Lean Startup Co. @leanstartuphttps://leanstartup.co/education

We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy. In Jessica and Elliot’s conversation, they discuss: - What companies should do before making the decision to rebrand. - Tools and exercises that can help you execute a successful brand strategy. - How to validate the brand strategy you implemented actually worked. And much, much more… Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said. The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said. Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools. Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.” Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said. Email us: education@leanstartup.co Follow Lean Startup Co. @leanstartup <a href="https://leanstartup.co/education" rel="nofollow" target="_blank">https://leanstartup.co/education</a>

Applying Lean To Marketing And Brand Strategy | Jessica Korthuis

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations. Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business. In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!  About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights:  Why Jessica wanted to develop a framework and how she went about doing it What happened that Jessica decided to turn her framework into an online course How she has set up the course Why she started with a beta program How she initially tested interest in the course Which social media platform she has found to be most effective for marketing the course Tools and platforms Jessica uses  Links: Show notes at https://www.speakingyourbrand.com/93 Check out Jessica’s website at http://sohuis.com/ and her online course at http://sohuis.com/startupblueprint/. Slide deck software: https://www.beautiful.ai/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or  click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on  Apple Podcasts or  Google Podcasts and leave a review! Related Podcast Episodes:   Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox  Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework  Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching]  Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching] 

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations. Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business. In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use! About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at <a href="https://www.speakingyourbrand.com" rel="nofollow" target="_blank">https://www.speakingyourbrand.com</a>. Highlights: <ul> <li>Why Jessica wanted to develop a framework and how she went about doing it</li> <li>What happened that Jessica decided to turn her framework into an online course</li> <li>How she has set up the course</li> <li>Why she started with a beta program</li> <li>How she initially tested interest in the course</li> <li>Which social media platform she has found to be most effective for marketing the course</li> <li>Tools and platforms Jessica uses</li> </ul> Links: Show notes at <a href="https://www.speakingyourbrand.com/93" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/93</a> Check out Jessica’s website at <a href="http://sohuis.com/" rel="nofollow" target="_blank">http://sohuis.com/</a> and her online course at <a href="http://sohuis.com/startupblueprint/" rel="nofollow" target="_blank">http://sohuis.com/startupblueprint/</a>. Slide deck software: <a href="https://www.beautiful.ai/" rel="nofollow" target="_blank">https://www.beautiful.ai/</a> Join the free Speaking Your Brand community at <a href="https://www.speakingyourbrand.com/join/" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/join/</a> or text the word SPEAKING to 444-999. Sign up for a Strategy Session at <a href="https://www.speakingyourbrand.com/strategy" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/strategy</a>. Need to create your signature talk and framework? Email me at <a href="mailto:carol@speakingyourbrand.com">carol@speakingyourbrand.com</a> or <a href="https://app.acuityscheduling.com/schedule.php?owner=13794148&amp;appointmentType=8333794" rel="nofollow" target="_blank"> click here to schedule a call</a>. Say hi to me on <a href="https://www.instagram.com/carolmorgancox" rel="nofollow" target="_blank">Instagram</a> and <a href="https://twitter.com/carolmorgancox/" rel="nofollow" target="_blank">Twitter</a>: @CarolMorganCox. Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/speaking-your-brand/id1207649390" rel="nofollow" target="_blank"> Apple Podcasts</a> or <a href="https://www.google.com/podcasts?feed=aHR0cDovL3NwZWFraW5neW91cmJyYW5kLmxpYnN5bi5jb20vcnNz" rel="nofollow" target="_blank"> Google Podcasts</a> and leave a review! Related Podcast Episodes: <ul> <li><a href="https://www.speakingyourbrand.com/story-structure-carol-cox-podcast-57/" rel="nofollow" target="_blank"> Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox</a></li> <li><a href="https://www.speakingyourbrand.com/developing-your-own-framework-carol-cox-podcast-061/" rel="nofollow" target="_blank"> Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework</a></li> <li><a href="https://www.speakingyourbrand.com/framing-your-presentation-podcast-67/" rel="nofollow" target="_blank"> Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching</a>]</li> <li><a href="https://www.speakingyourbrand.com/developing-the-framework-of-presentations/" rel="nofollow" target="_blank"> Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]</a></li> </ul>