Collyn Ahart's guest appearances

Collyn Ahart

Wild Rye Radio

DO Lectures podcast with Gav Thompson

DO Lectures Podcast

Tim Ferriss

David Allen

James Victore

Alastair Humphreys

Tina Roth Eisenberg

Tom Taylor

Severine Von Tscharner Fleming

Andy Puddicombe

Dan Brown

David Spiegelhalter

Les McKeown

Maria Popova

Miki Agrawal

Tom Goodwin

Marion Deuchars

OwlTail

Collyn talks about brand strategy, particularly how brands identify cultural and social roles and opportunities. Collyn emphasises the importance of a brand strategy to understand their role within the culture. Cultures are what make us feel connected to one another and part of something bigger. People want things they can connect with and if they can identify this to the brand, it brings the strategy to life. Collyn Ahart helps brands connect with culture, with clients like Rapha, BSkyB, The Royal Mail and Divine Chocolate. This means understanding and articulating a brand’s unique but often humble role in a culture’s shape and metabolism. But what happens when there are no brands acknowledging a culture? A cultural opportunity? She has created an outdoors-wear brand for women for this very reason. — Recorded live at the global event in Cardigan, west Wales in 2013. Watch Collyn's full talk here: www.thedolectures.com/talks/collyn-ahart-sell-your-pursuit-not-your-product--- Send in a voice message: https://anchor.fm/do-lectures/message

Collyn talks about brand strategy, particularly how brands identify cultural and social roles and opportunities. Collyn emphasises the importance of a brand strategy to understand their role within the culture. Cultures are what make us feel connected to one another and part of something bigger. People want things they can connect with and if they can identify this to the brand, it brings the strategy to life. Collyn Ahart helps brands connect with culture, with clients like Rapha, BSkyB, The Royal Mail and Divine Chocolate. This means understanding and articulating a brand’s unique but often humble role in a culture’s shape and metabolism. But what happens when there are no brands acknowledging a culture? A cultural opportunity? She has created an outdoors-wear brand for women for this very reason. — Recorded live at the global event in Cardigan, west Wales in 2013. Watch Collyn's full talk here: <a href="https://www.thedolectures.com/talks/collyn-ahart-sell-your-pursuit-not-your-product" rel="nofollow" target="_blank">www.thedolectures.com/talks/collyn-ahart-sell-your-pursuit-not-your-product</a>--- Send in a voice message: <a href="https://anchor.fm/do-lectures/message" rel="nofollow" target="_blank">https://anchor.fm/do-lectures/message</a>

Collyn Ahart | Sell Your Pursuit Not Your Product

In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike and Rapha before launching her own company.  But only a year after launch, Bowndling shuttered.  Collyn shares with us what it was like to live through a "fast failure," and shares some insights into the development and future of the outdoor womens market. Wild Rye Radio is brought to you by Wild Rye, makers of design-forward outdoor apparel for women. #playwild

In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike and Rapha before launching her own company. But only a year after launch, Bowndling shuttered. Collyn shares with us what it was like to live through a "fast failure," and shares some insights into the development and future of the outdoor womens market. Wild Rye Radio is brought to you by Wild Rye, makers of design-forward outdoor apparel for women. #playwild

WRR2:  Collyn Ahart, Bowndling