Shilpa Prasad's guest appearances

Shilpa Prasad

Startup Hypeman: The GOAT to Market Show

Bewakoof Harsh

Sean Ogle

Richard Davies

Srinivas Rao

Matt Wilson

Patrick Campbell

Aaron Krall

Chris Johnson

Sir John Hargrave

Jordan Harbinger

Jeffrey Shaw

Kimberly Jackson

Daniel DiPiazza

Johnathan Grzybowski

Jeff Davis

Jeff Carter

OwlTail

It's generally not a good idea to build a product that's for 'everyone'. But when you build a marketplace product (think AirBnB, Uber, Lyft, Yelp, etc) by nature you're building for more than 1 audience, with the intention that the different audiences interact with one another to drive commerce. Marketplace products are incredibly attractive, but can often be more like the Sirens song luring you in to more than you bargained for. The challenge is each audience has its own value proposition and marketing. Shilpa Prasad is Chief Growth Officer at YouNoodle, a marketplace technology connecting corporations, accelerators, governments, and startups to drive innovation forward. She spent more than a year obsessing over YouNoodle's value propositions, going back and forth on which market to focus their attention to the most, and how to get in front of the right people. I'm so excited to have her step to the mic for this episode, because she has some really valuable firsthand insight to share.Head to startuphypeman.com/articles/shilpa-prasad-podcast for a bonus blog post written by Shilpa where she breaks it down even further. Hosted on Acast. See acast.com/privacy for more information.

It's generally not a good idea to build a product that's for 'everyone'. But when you build a marketplace product (think AirBnB, Uber, Lyft, Yelp, etc) by nature you're building for more than 1 audience, with the intention that the different audiences interact with one another to drive commerce. Marketplace products are incredibly attractive, but can often be more like the Sirens song luring you in to more than you bargained for. The challenge is each audience has its own value proposition and marketing. Shilpa Prasad is Chief Growth Officer at YouNoodle, a marketplace technology connecting corporations, accelerators, governments, and startups to drive innovation forward. She spent more than a year obsessing over YouNoodle's value propositions, going back and forth on which market to focus their attention to the most, and how to get in front of the right people. I'm so excited to have her step to the mic for this episode, because she has some really valuable firsthand insight to share.Head to <a href="http://startuphypeman.com/articles/shilpa-prasad-podcast" rel="nofollow" target="_blank">startuphypeman.com/articles/shilpa-prasad-podcast</a> for a bonus blog post written by Shilpa where she breaks it down even further. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

S11E3 - Shilpa Prasad: How Do You Market To Multiple Audiences?