Aja Frost's guest appearances

Aja Frost

Search Engine Journal Show

Growth Marketing Today

Nir Eyal

Michael B. Jordan

Kieran Flanagan

Jessica Mehring

Ed Fry

Patrick Campbell

Sujan Patel

Sean Ellis

Val Geisler

Aaron Krall

Josh Garofalo

Hiten Shah

Rand Fishkin

Jeff Davis

Corey Haines

OwlTail

Justin Champion

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost &amp; Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative.   I think the best way to understand what someone is looking for is to look at the SERP and then ask yourself what the format and meaning of the content ranking are and how you match that. –Aja Frost, [17:20] It has free web hosts and free SSL, so when you're thinking about launching a website that the cool thing is that you can have a sales arm and a marketing arm that fits right into your CMS. –Justin Champion, [04:21] I like taking a hybrid approach from time to time because the SERPs themselves are constantly changing. So putting all of your eggs in one search intent basket may work for a shorter period but can come back to bite you in the end. –Loren Baker, [17:35]   [00:00] - How Aja &amp; Justin got started in SEO &amp; HubSpot. [02:46] - What is HubSpot's CMS Free? [05:01] - Unique SEO plays that are incorporated into this rollout. [07:54] - How easy is it to get stakeholders' buy-in? [15:24] - How do you handle informational vs. transactional intent queries? [19:15] - A walkthrough on pre-launch pages. [26:09] - Were the launch pages made indexable and included in XML? [27:07] - The Nike strategy. [29:26] - Ways that improved the value of pages linking to them. [32:20] - What else can SEO professionals do to improve relationships? [38:27] - How to incentivize for user-generated content. [45:56] - Thoughts on ads to a landing page &amp; organic discovery. [53:53] - Final tips on the linking &amp; SEO side.   Resources mentioned: CMS Hub Free Web Hosting: https://www.hubspot.com/products/cms/web-hosting   We find much more value in investing in relationships so that when something happens where a page comes out, we can tap into resources and build inbound links quickly. –Justin Champion, [22:37] I would urge anyone listening to this who ranks both in ads and an organic listing for one query to map the relationship between spend and click-through rate. –Aja Frost, [46:46] I have so many conversations with SEOs that have gotten into this practice within the past five or six years and are afraid almost to do anything that's link-building oriented, like "Break The Rules," like whose rules? I don't know! –Loren Baker, [36:22]   For more content like this, subscribe to our YouTube channel:  https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out  https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Aja Frost &amp; Justin Champion:   HubSpot's Director of English Growth, Aja Frost, channels her inner rock star to ensure the company reaches the right audiences with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips on working remotely successfully. Justin Champion is an expert in the field of link building, with years of experience that can help you grow your business. As HubSpot's Head of Link Building, an instructor for higher education, and the author of Inbound Content, he knows what it takes to find the most effective strategies. Connect with Aja on LinkedIn: https://www.linkedin.com/in/ajafrost/ Connect with Justin on Linkedin: https://www.linkedin.com/in/championjr/ Follow Aja on Twitter: https://twitter.com/ajavuu Follow Justin on Twitter: https://twitter.com/justinrchampion   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost &amp; Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative. I think the best way to understand what someone is looking for is to look at the SERP and then ask yourself what the format and meaning of the content ranking are and how you match that. –Aja Frost, [17:20] It has free web hosts and free SSL, so when you're thinking about launching a website that the cool thing is that you can have a sales arm and a marketing arm that fits right into your CMS. –Justin Champion, [04:21] I like taking a hybrid approach from time to time because the SERPs themselves are constantly changing. So putting all of your eggs in one search intent basket may work for a shorter period but can come back to bite you in the end. –Loren Baker, [17:35] [00:00] - How Aja &amp; Justin got started in SEO &amp; HubSpot. [02:46] - What is HubSpot's CMS Free? [05:01] - Unique SEO plays that are incorporated into this rollout. [07:54] - How easy is it to get stakeholders' buy-in? [15:24] - How do you handle informational vs. transactional intent queries? [19:15] - A walkthrough on pre-launch pages. [26:09] - Were the launch pages made indexable and included in XML? [27:07] - The Nike strategy. [29:26] - Ways that improved the value of pages linking to them. [32:20] - What else can SEO professionals do to improve relationships? [38:27] - How to incentivize for user-generated content. [45:56] - Thoughts on ads to a landing page &amp; organic discovery. [53:53] - Final tips on the linking &amp; SEO side. Resources mentioned: CMS Hub Free Web Hosting: <a href="https://www.hubspot.com/products/cms/web-hosting" rel="nofollow" target="_blank">https://www.hubspot.com/products/cms/web-hosting</a> We find much more value in investing in relationships so that when something happens where a page comes out, we can tap into resources and build inbound links quickly. –Justin Champion, [22:37] I would urge anyone listening to this who ranks both in ads and an organic listing for one query to map the relationship between spend and click-through rate. –Aja Frost, [46:46] I have so many conversations with SEOs that have gotten into this practice within the past five or six years and are afraid almost to do anything that's link-building oriented, like "Break The Rules," like whose rules? I don't know! –Loren Baker, [36:22] For more content like this, subscribe to our YouTube channel: <a href="https://www.youtube.com/www.youtube.com/user/searchenginejournal" rel="nofollow" target="_blank"> https://www.youtube.com/user/searchenginejournal</a> Are you looking to keep up with current and effective digital marketing today? Check out <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblo1OGJpVS11Z0lXeVB1V2FrSUtJbF80cWlYQXxBQ3Jtc0ttbVJRcElBUW85VlVMS21aa2w3UzRyRlIzVkF6RUQyc2NFclp3TmhTR2hoYlNwVGdpZ3Ntd2NXT0FKMk5RamFnMTZkT21ZVlZTeHByaEpFeTd2Q01IUkdscWhoa3R0M2lYemlGT2Q4b09Mb3I5ZkZWaw&amp;q=https%3A%2F%2Fwww.searchenginejournal.com" rel="nofollow" target="_blank"> https://www.searchenginejournal.com</a> for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Aja Frost &amp; Justin Champion:   HubSpot's Director of English Growth, Aja Frost, channels her inner rock star to ensure the company reaches the right audiences with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips on working remotely successfully. Justin Champion is an expert in the field of link building, with years of experience that can help you grow your business. As HubSpot's Head of Link Building, an instructor for higher education, and the author of Inbound Content, he knows what it takes to find the most effective strategies. Connect with Aja on LinkedIn: <a href="https://www.linkedin.com/in/ajafrost/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ajafrost/</a> Connect with Justin on Linkedin: <a href="https://www.linkedin.com/in/championjr/" rel="nofollow" target="_blank">https://www.linkedin.com/in/championjr/</a> Follow Aja on Twitter: <a href="https://twitter.com/ajavuu" rel="nofollow" target="_blank">https://twitter.com/ajavuu</a> Follow Justin on Twitter: <a href="https://twitter.com/justinrchampion" rel="nofollow" target="_blank">https://twitter.com/justinrchampion</a> Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: <a href="http://www.twitter.com/lorenbaker" rel="nofollow" target="_blank">https://www.twitter.com/lorenbaker</a> Connect with him on LinkedIn: <a href="https://www.linkedin.com/in/lorenbaker" rel="nofollow" target="_blank">https://www.linkedin.com/in/lorenbaker</a>

Seamlessly Integrating SEO For Product Launches With Aja Frost & Justin Champion - EP286

After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.

How HubSpot Went From 4.1 Million Monthly Visitors To Their Blog to 6.3 Million in 10 Months with Aja Frost, Head of Content SEO at Hubspot (GMT098)