Wendy MacKinnon's guest appearances

Wendy MacKinnon

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The PayPod

David Allen

Jeff White

Gary Johnson

Greg Hickman

Doug Stephens

Alex Danco

Stuart Smalley

Javier Soltero

Mikael Cho

Jason Young

Dan Kelly

Zach Supalla

Peter Cahill

Pat Higbie

Ben Harrison

OwlTail

Marilyn Schaffer

Retailer businesses from hardware stores, to clothing stores to restaurants, could not have anticipated lockdowns, nor the restrictions implemented in phase I and II of re-opening due to COVID-19. While there have been many struggles, some retailers managed to quickly pivot by leaning on e-commerce to help them sustain revenues and jobs. While the virus caused chaos in many industries, it is also driving new technological adoptions and creating new opportunities for growth. Will this mean more support for new methods of payments and changes to Canada’s payments systems? Cyrielle Chiron is joined by XTM Inc. CEO Marilyn Schaffer and Wendy MacKinnon, CEO &amp; Founder of Digital Retail Apps, to discuss how retailers and paytech players are adapting to meet the shift in purchasing habits.

How retailers are navigating new economic realities | Marilyn Schaffer & Wendy MacKinnon

How does a small payments app company from Toronto make a name for itself? How about driving 8% of in-store sales on day 1 of using the service? Or, how about contributing to an over 20% increase in sales during that day as well? Or even increasing basket size by 17%? Compelling reasons, but those are just the start. In order to succeed here where others have failed sometimes a philosophy adjustment is in order.For Wendy MacKinnon Keith that philosophy started with understanding the root problem she was going to address with her company Digital Retail Apps. It wasn't about payments, it wasn't about pushy messages inside the store, it wasn't even about helping salespeople sell more. Her focus was squarely on helping customers avoid waiting in long lines to pay for their merchandise. That's it. No. More. Lines.This simple mantra is a result of focusing on the important aspect of retail - the customer experience. Marry that with the concept that having more people stand in more lines means fewer shopper turns which leads to fewer transactions and, well, fewer dollars in the retailers pocket and you have a problem in need of a quick fix.How did she do it? What were the early results? What can other retailers learn from her experience? All this and more is jammed into this episode.Full show notes can be found here: http://untether.tv/2014/ep-518-how-to-increase-store-sales-by-killing-the-queue-with-digital-retail-apps-founder-wendy-mackinnon-keith/

How does a small payments app company from Toronto make a name for itself? How about driving 8% of in-store sales on day 1 of using the service? Or, how about contributing to an over 20% increase in sales during that day as well? Or even increasing basket size by 17%? Compelling reasons, but those are just the start. In order to succeed here where others have failed sometimes a philosophy adjustment is in order. For Wendy MacKinnon Keith that philosophy started with understanding the root problem she was going to address with her company Digital Retail Apps. It wasn't about payments, it wasn't about pushy messages inside the store, it wasn't even about helping salespeople sell more. Her focus was squarely on helping customers avoid waiting in long lines to pay for their merchandise. That's it. No. More. Lines. This simple mantra is a result of focusing on the important aspect of retail - the customer experience. Marry that with the concept that having more people stand in more lines means fewer shopper turns which leads to fewer transactions and, well, fewer dollars in the retailers pocket and you have a problem in need of a quick fix. How did she do it? What were the early results? What can other retailers learn from her experience? All this and more is jammed into this episode. Full show notes can be found <a href="http://untether.tv/2014/ep-518-how-to-increase-store-sales-by-killing-the-queue-with-digital-retail-apps-founder-wendy-mackinnon-keith/" rel="nofollow" target="_blank">here</a>: <a href="http://untether.tv/2014/ep-518-how-to-increase-store-sales-by-killing-the-queue-with-digital-retail-apps-founder-wendy-mackinnon-keith/" rel="nofollow" target="_blank">http://untether.tv/2014/ep-518-how-to-increase-store-sales-by-killing-the-queue-with-digital-retail-apps-founder-wendy-mackinnon-keith/</a>

EP #518: How to increase store sales by killing the queue - with Digital Retail Apps founder Wendy MacKinnon Keith