Casey Slaughter Stanton's guest appearances

Casey Slaughter Stanton

The Copywriter Club Podcast

The Hard Corps Marketing Show

James Wedmore

Seth Godin

Bob Hoffman

Andrea Jones

Jake Dunlap

Rachael Kay Albers

Jennie Nash

Jenny Blake

Danielle Liss

Chris Walker

Linda Perry

Lacy Boggs

Jessica Mehring

Belinda Ellsworth

Joanna Wiebe

OwlTail

A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same manner, rather than continuing to do busy work that is not producing money for the business. A Fractional CMO, Marketing Coach, Consultant, Podcast Host, and Founder of CMOx, Casey Slaughter Stanton, challenges marketers to take a step back, look at the results that their campaigns are producing, and then shift their efforts to what is really driving revenue for the company.      Takeaways:  A sales conversation is a conversation with someone who has the financial ability and authority to say yes to your offer. Marketing needs to be driving efforts that create opportunities for these conversations to happen. Soft branded messaging is a waste of time for your company because it is not presenting value to your buyer nor helping them to solve their problem.  Take a side with your content and create an enemy in your storytelling. Who is your company’s enemy? If it is no action, then be clear about why your buyers should take action. Create emails to your prospects that are personalized and that come from a person rather than a whole company. What is the point of a no-reply email? Use email nurture campaigns to help onboard new customers. Create a great experience for them that guides them through their journey and communicates the value that your company can bring them. What does the first 100 days look like with your company from the customer’s point of view? If the marketing team tries to do everything, they are not going to be able to do anything well enough to see that it is successful. Marketers need more time to solve more complex problems, therefore they cannot waste their time on busy work. “Marketing is salesmanship multiplied.” - Casey Slaughter Stanton Build a marketing process for making decisions internally. Establish a framework that empowers your team to make the right decisions. Career Advice from Casey Slaughter Stanton - Bet on yourself.       Links:  Become a Fractional CMO: https://cmox.co/invitation/  LinkedIn: https://www.linkedin.com/in/caseystanton/  Twitter: https://twitter.com/CaseyStanton  Instagram: https://www.instagram.com/csstanton/  CMOx: https://cmox.co/  How to Create Irresistible Offers: https://www.amazon.com/How-Create-Irresistible-Offers-Marketing-ebook/dp/B0085MCKTE/ref=sr_1_2?crid=2ODVFE15L4Y1G&amp;dchild=1&amp;keywords=how+to+create+irresistible+offers+by+robert+bly&amp;qid=1593119387&amp;sprefix=how+to+create+irr%2Caps%2C293&amp;sr=8-2  Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days: https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=sr_1_1?dchild=1&amp;keywords=the+first+100+days+joey+coleman&amp;qid=1593119420&amp;sr=8-1  The Road Less Stupid: https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269/ref=sr_1_2?crid=2QCMLTQNE0JXQ&amp;dchild=1&amp;keywords=the+road+less+stupid+keith+cunningham&amp;qid=1593119491&amp;sprefix=the+road+less+stupid%2Caps%2C198&amp;sr=8-2        Busted Myths:  Social media is extremely valuable to a business’ marketing efforts. - This is NOT the case. Social media is usually a waste of time because it often delivers soft branded messages that do not drive a real offer. If you are going to drive sales conversations, you need to lead with an offer. All marketing emails have a purpose. - If the email is not driving any action, then what is the point of sending it? Prioritize what emails and communication you are sending and measure its success to decide whether or not changes need to happen in your email marketing. You do not have to do certain marketing activities forever. - If you try something new and it is not working, then discontinue it. Your time will be better spent on other campaigns that are actually driving revenue.    Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show  YouTube - Full video - https://youtu.be/lMDtOSo3FVU  

A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same manner, rather than continuing to do busy work that is not producing money for the business. A Fractional CMO, Marketing Coach, Consultant, Podcast Host, and Founder of CMOx, Casey Slaughter Stanton, challenges marketers to take a step back, look at the results that their campaigns are producing, and then shift their efforts to what is really driving revenue for the company. Takeaways: <ul> <li>A sales conversation is a conversation with someone who has the financial ability and authority to say yes to your offer. Marketing needs to be driving efforts that create opportunities for these conversations to happen.</li> <li>Soft branded messaging is a waste of time for your company because it is not presenting value to your buyer nor helping them to solve their problem. </li> <li>Take a side with your content and create an enemy in your storytelling. Who is your company’s enemy? If it is no action, then be clear about why your buyers should take action.</li> <li>Create emails to your prospects that are personalized and that come from a person rather than a whole company. What is the point of a no-reply email?</li> <li>Use email nurture campaigns to help onboard new customers. Create a great experience for them that guides them through their journey and communicates the value that your company can bring them. What does the first 100 days look like with your company from the customer’s point of view?</li> <li>If the marketing team tries to do everything, they are not going to be able to do anything well enough to see that it is successful.</li> <li>Marketers need more time to solve more complex problems, therefore they cannot waste their time on busy work.</li> <li>“Marketing is salesmanship multiplied.” - Casey Slaughter Stanton</li> <li>Build a marketing process for making decisions internally. Establish a framework that empowers your team to make the right decisions.</li> <li>Career Advice from Casey Slaughter Stanton - Bet on yourself.</li> </ul> Links: <ul> <li>Become a Fractional CMO: <a href="https://cmox.co/invitation/" rel="nofollow" target="_blank">https://cmox.co/invitation/</a> </li> <li>LinkedIn: <a href="https://www.linkedin.com/in/caseystanton/" rel="nofollow" target="_blank">https://www.linkedin.com/in/caseystanton/</a> </li> <li>Twitter: <a href="https://twitter.com/CaseyStanton" rel="nofollow" target="_blank">https://twitter.com/CaseyStanton</a> </li> <li>Instagram: <a href="https://www.instagram.com/csstanton/" rel="nofollow" target="_blank">https://www.instagram.com/csstanton/</a> </li> <li>CMOx: <a href="https://cmox.co/" rel="nofollow" target="_blank">https://cmox.co/</a> </li> <li>How to Create Irresistible Offers: <a href="https://www.amazon.com/How-Create-Irresistible-Offers-Marketing-ebook/dp/B0085MCKTE/ref=sr_1_2?crid=2ODVFE15L4Y1G&amp;dchild=1&amp;keywords=how+to+create+irresistible+offers+by+robert+bly&amp;qid=1593119387&amp;sprefix=how+to+create+irr%2Caps%2C293&amp;sr=8-2" rel="nofollow" target="_blank">https://www.amazon.com/How-Create-Irresistible-Offers-Marketing-ebook/dp/B0085MCKTE/ref=sr_1_2?crid=2ODVFE15L4Y1G&amp;dchild=1&amp;keywords=how+to+create+irresistible+offers+by+robert+bly&amp;qid=1593119387&amp;sprefix=how+to+create+irr%2Caps%2C293&amp;sr=8-2</a> </li> <li>Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days: <a href="https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=sr_1_1?dchild=1&amp;keywords=the+first+100+days+joey+coleman&amp;qid=1593119420&amp;sr=8-1" rel="nofollow" target="_blank">https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034/ref=sr_1_1?dchild=1&amp;keywords=the+first+100+days+joey+coleman&amp;qid=1593119420&amp;sr=8-1</a> </li> <li>The Road Less Stupid: <a href="https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269/ref=sr_1_2?crid=2QCMLTQNE0JXQ&amp;dchild=1&amp;keywords=the+road+less+stupid+keith+cunningham&amp;qid=1593119491&amp;sprefix=the+road+less+stupid%2Caps%2C198&amp;sr=8-2" rel="nofollow" target="_blank">https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269/ref=sr_1_2?crid=2QCMLTQNE0JXQ&amp;dchild=1&amp;keywords=the+road+less+stupid+keith+cunningham&amp;qid=1593119491&amp;sprefix=the+road+less+stupid%2Caps%2C198&amp;sr=8-2</a> </li> </ul> Busted Myths: <ul> <li>Social media is extremely valuable to a business’ marketing efforts. - This is NOT the case. Social media is usually a waste of time because it often delivers soft branded messages that do not drive a real offer. If you are going to drive sales conversations, you need to lead with an offer.</li> <li>All marketing emails have a purpose. - If the email is not driving any action, then what is the point of sending it? Prioritize what emails and communication you are sending and measure its success to decide whether or not changes need to happen in your email marketing.</li> <li>You do not have to do certain marketing activities forever. - If you try something new and it is not working, then discontinue it. Your time will be better spent on other campaigns that are actually driving revenue.</li> </ul> Ways to Tune In: <ul> <li>iTunes - <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a> </li> <li>Spotify - <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn" rel="nofollow" target="_blank">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a> </li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a> </li> <li>Google Play - <a href="https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show" rel="nofollow" target="_blank">https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show</a> </li> <li>YouTube - Full video - <a href="https://youtu.be/lMDtOSo3FVU" rel="nofollow" target="_blank">https://youtu.be/lMDtOSo3FVU</a> </li> </ul>

Make Decisions Like a CMO - Casey Slaughter Stanton - Hard Corps Marketing Show #165

In the 42nd episode of The Copywriter Club Podcast, Kira and Rob talk with Casey Slaughter Stanton about his career path and how he found his way into marketing by pushing a lawn mower. Today he runs his own marketing and tech business, and focuses on what he calls “functional marketing”. During our conversation, we asked Casey about his approach to business and working with customers. He shared:•  How you can sell more by selling to only one person•  How empathetic guessing can help you connect better with your customers•  The DOS formula and how it helps him understand his client’s business•  His approach to creating proposal clients can’t say “no” to•  How to qualify potential clients so you only work with the right ones•  What he learned working with Gary Bencivenga and Ted Nicolas (he didn’t know who they were at the time), and•  The “head, heart, and home” questions he asks about each of his clientsThis one is less about copywriting and more about selling your client on your services and expertise. If you struggle to land more than half of the clients who you talk to about a project, this is a must-listen episode. Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:Sponsor: AirStoryTony RobbinsTech Guys Who Get MarketingDr. Marshall RosenburgGenius NetworkJoe PolishKOLBEDan SullivanStrengthsFinderGary BencivengaTed NicholasPeter DiamandisAbundance: The Future is Better than You ThinkBold: How to Go Big, Create Wealth and Impact the World10X TalksStrategic CoachTitans of Direct ResponseBrian KurtzParris LampropolousCaseyStanton.comThe Proposal Template Casey shared at TitansKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupIntro: Content (for now)Outro: GravityFull Transcript:The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.Kira: What if you can hang out with seriously talented copywriters and other experts? Ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work. That’s what Rob and I do every week at The Copywriter Club Podcast.Rob: You’re invited to join the club for episode 42 as we chat with Casey Slaughter Stanton about how single proprietors like copywriters can better market themselves, improving the sales process, creating client proposals that clients say yes to, and what he calls city dating.Kira: Hey, Casey. Hey, Rob. How is it going?Rob: Guys.Casey: Hey, great. Great, great to be on, you all.Kira: Casey, a really great place to start would be with your story and since most of our audience has not heard of you before so let’s start there.Casey: Sure. Back in 2008 I graduated from Michigan State University with a Bachelor’s degree in Environmental Policy. When I say graduated, I just did the air quotes because I had to plead to my native American music professor to actually give me a D minus in the class and I think he gave me a D. He even threw me a bone there so I graduated somehow. I was pretty shocked and I hit the workforce and I was looking for jobs immediately after school thinking that I could get into a sales role. What I found was that unemployment was a real big issue and I watch the unemployment stats go from 5% to 6 to 7 to 8 to 9.While I was still looking for a job, they topped out at 10.5% and I was screwed because I had no real experience in anything and environment policy. It kind of meant I could only work in lancing and I just couldn’t survive there. What I was forced to do was move back home with my parents and I took the basement over and picked up a job mowing lawns and spent a whole summer on the back of a lawn mower trying to figure out what I was going to do.

In the 42nd episode of The Copywriter Club Podcast, Kira and Rob talk with Casey Slaughter Stanton about his career path and how he found his way into marketing by pushing a lawn mower. Today he runs his own marketing and tech business, and focuses on what he calls “functional marketing”. During our conversation, we asked Casey about his approach to business and working with customers. He shared: •  How you can sell more by selling to only one person •  How empathetic guessing can help you connect better with your customers •  The DOS formula and how it helps him understand his client’s business •  His approach to creating proposal clients can’t say “no” to •  How to qualify potential clients so you only work with the right ones •  What he learned working with Gary Bencivenga and Ted Nicolas (he didn’t know who they were at the time), and •  The “head, heart, and home” questions he asks about each of his clients This one is less about copywriting and more about selling your client on your services and expertise. If you struggle to land more than half of the clients who you talk to about a project, this is a must-listen episode. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Tony Robbins Tech Guys Who Get Marketing Dr. Marshall Rosenburg Genius Network Joe Polish KOLBE Dan Sullivan StrengthsFinder Gary Bencivenga Ted Nicholas Peter Diamandis Abundance: The Future is Better than You Think Bold: How to Go Big, Create Wealth and Impact the World 10X Talks Strategic Coach Titans of Direct Response Brian Kurtz Parris Lampropolous <a href="http://CaseyStanton.com" rel="nofollow" target="_blank">CaseyStanton.com</a> The Proposal Template Casey shared at Titans Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at <a href="http://Airstory.co/club" rel="nofollow" target="_blank">Airstory.co/club</a>. Kira: What if you can hang out with seriously talented copywriters and other experts? Ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work. That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 42 as we chat with Casey Slaughter Stanton about how single proprietors like copywriters can better market themselves, improving the sales process, creating client proposals that clients say yes to, and what he calls city dating. Kira: Hey, Casey. Hey, Rob. How is it going? Rob: Guys. Casey: Hey, great. Great, great to be on, you all. Kira: Casey, a really great place to start would be with your story and since most of our audience has not heard of you before so let’s start there. Casey: Sure. Back in 2008 I graduated from Michigan State University with a Bachelor’s degree in Environmental Policy. When I say graduated, I just did the air quotes because I had to plead to my native American music professor to actually give me a D minus in the class and I think he gave me a D. He even threw me a bone there so I graduated somehow. I was pretty shocked and I hit the workforce and I was looking for jobs immediately after school thinking that I could get into a sales role. What I found was that unemployment was a real big issue and I watch the unemployment stats go from 5% to 6 to 7 to 8 to 9. While I was still looking for a job, they topped out at 10.5% and I was screwed because I had no real experience in anything and environment policy. It kind of meant I could only work in lancing and I just couldn’t survive there. What I was forced to do was move back home with my parents and I took the basement over and picked up a job mowing lawns and spent a whole summer on the back of a lawn mower trying to figure out what I was going to do.

TCC Podcast #42: Creating Proposals that Work with Casey Slaughter Stanton