Thomas Steenburgh's guest appearances

Thomas Steenburgh

Behavioral Grooves Podcast

The Manage Your Message Podcast

Dorie Clark

Tom Schwab

Kwame Christian

Jesse Cole

Paul Smith

Steve Gordon

Grant Baldwin

Chris Tuff

Mike Brown

Jeff Davis

Jeff Brown

Arthur Joseph

John Spence

Gleb Tsipursky

Rod Santomassimo

OwlTail

When it comes to selling new products, the best-performing companies generate 6X the average returns and 12X those of the worst performers. What do they do differently? Thomas Steenburgh, co-author of "How to Sell New Products" in Harvard Business Review, joins us to explain.

<p>When it comes to selling new products, the best-performing companies generate 6X the average returns and 12X those of the worst performers. What do they do differently? Thomas Steenburgh, co-author of "How to Sell New Products" in Harvard Business Review, joins us to explain.</p>

Episode 22: Thomas Steenburgh: How to Sell Your New Stuff