Dana Rock's guest appearances

Dana Rock

Omnichannel by OmnichannelX

OwlTail

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.   These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.  In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together. In part one, we covered two principles: Make it make sense Make it emotional    In this session, part 2, you'll hear the next two principles: Make it memorable (or intentionally forgettable) Make it personal

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  <ul><li>expectations, </li> <li>feelings, and </li> <li>our memories. </li> </ul> These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.  In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together. In part one, we covered two principles: <ul><li>Make it make sense</li> <li>Make it emotional</li> </ul> In this session, part 2, you'll hear the next two principles: <ul><li>Make it memorable (or intentionally forgettable)</li> <li>Make it personal</li></ul>

Ep. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana Rock

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.  Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.   These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. 

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.  Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  <ul><li>expectations, </li> <li>feelings, and </li> <li>our memories. </li> </ul> These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.