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Lars Helgeson

14 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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The Growth Story of CRM Marketing Software with Lars Helgeson, Founder at GreenRope

Subscriptions: Scaled - A podcast about subscription businesses

In the latest episode of Subscriptions Scaled, we speak with Lars Helgeson, Founder of GreenRope.GreenRope is an all-in-one CRM with marketing automation that increases growth by boosting awareness, generating leads, and driving conversions. The episode begins with Lars introducing himself and sharing how he came to start GreenRope. We learn about GreenRope and how it works, as well as how Lars has evolved the product.Lars talks about the pricing model and billing of GreenRope’s product in detail. The product is typically paid for on a monthly basis but discounts are given to customers who commit to an annual subscription. We also learn how customers typically pay GreenRope for its products.Lars discusses how the pandemic affected the business and how he had to prepare himself for the changes it brought to the company. He also talks about the churn in the labor market and how it affected his team.Toward the end of the episode, Lars talks about how he’s grown GreenRope and how he decided to make certain investments. He explains his thought process around these growth options.Discover the growth story of CRM marketing software GreenRope, by tuning in to the latest episode of Subscriptions Scaled with Lars Helgeson, Founder at GreenRope.GreenRopeReady to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

40mins

5 Apr 2022

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Episode 131 Lars Helgeson

The Tony Shap Show

Lars Helgeson Author :: Founder :: Traveler :: Pioneer of Complete CRM

19mins

27 Oct 2021

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13 - Understanding the Entire Customer Journey with GreenRope's Lars Helgeson

Becoming Titans

In this episode, your host, Rosemary Nickel speaks with GreenRope's Lars Helgeson about a CRM with marketing automation, putting everything into one system, the importance of understanding the entire customer journey, working ON your business, and more. Check out GreenRope at https://www.greenrope.com/

23mins

6 Aug 2021

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8 - The Power of an Integrated CRM with GreenRope's Lars Helgeson

The Future of Email

In this episode, your host, Matthew Dunn speaks with GreenRope's Lars Helgeson email marketing in context, leveraging automation, understanding all of your marketing channels and pulling them together into an integrated CRM, the dangers of siloing data, and more.

1hr 1min

6 May 2021

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EP 311: Maximizing Your Email Marketing Strategies w/Lars Helgeson

StartupU Podcast with Chris Michael Harris

Learn how to maximize email lists as of today's guest, Lars Helgeson, provide us with his valuable insights on email marketing.  You can also follow and connect with Lars on... Website: www.greenrope.com  Facebook: https://www.facebook.com/GreenRope LinkedIn: https://www.linkedin.com/company/greenrope Instagram: @greenrope Twitter: @GreenRope __________________ If you have enjoyed listening to today's episode, please don't forget to subscribe, rate, and leave us feedback!  Connect with me on Facebook: https://www.facebook.com/HeyCMH/ Youtube: https://www.youtube.com/c/StartupU Instagram: @HeyCMH 💻  Want to learn more about starting your business? Join my early-bird access at https://chrismichaelharris.com/business-startup/ ▼ GRAB THESE FREEBIES  https://chrismichaelharris.com/ultimate-startup-checklist/ 💬 Join my Free StartupU Mastermind: https://www.facebook.com/groups/startupumastermind/ See you on the next episode!

57mins

29 Mar 2021

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175 STRATEGY | How save time and grow your business with more effective CRM. w/Lars Helgeson

Business Owners Radio

Lars Helgeson, CEO of GreenRope and author of CRM for Dummies, shares a collaborative approach for efficiently managing customer relationships, processes, and records. Learn how to automate and integrate data company wide to gain critical insights that help you get, keep, and grow your most desirable customers.

31mins

2 Nov 2020

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483: How a Tiny Software Company Competes Against the Fortune 500 with Lars Helgeson

SharkPreneur

How a Tiny Software Company Competes Against the Fortune 500Lars Helgeson, GreenRope– The Sharkpreneur podcast with Seth Greene Episode 483 Lars HelgesonLars Helgeson started in the space in 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail into a global software company specializing in communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, Lars launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.In 2017, Lars had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, he covers strategies and tactics that help businesses design and implement a successful CRM strategy.Listen to this informative Sharkpreneur episode with Lars Helgeson about creating a CRM company that competes with the Fortune 500.Here are some of the beneficial topics covered on this week’s show:● Why some of the best ideas come to us in the shower.● How businesses need more than just .● Why businesses need a comprehensive way to track daily activities.● How GreenRope gives business owners insight to all data on one platform.● Why businesses don’t need a large team to make them successful.Connect with Lars:Guest Contact InfoTwitter@larshelgesonFacebookfacebook.com/GreenRopeLinkedInlinkedin.com/in/larshelgesonLinks Mentioned:greenrope.com Learn more about your ad choices. Visit megaphone.fm/adchoices

26mins

23 Oct 2020

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Customer Relationship Management with the Author of CRM for Dummies, Lars Helgeson, 08-09-20

Passage to Profit Show - Road to Entrepreneurship

In this episode hear from THE expert of CRM (customer relationship management) Lars Helgeson, the founder and CEO of GreenRope, a CRM and Marketing Automation service. Lars is also the author of the book CRM For Dummies published by Wiley and Sons, along with numerous articles and whitepapers about CRM, marketing, entrepreneurship, and business strategy. Lars has been in the internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. He has also been featured as a speaker on Ted Talk and is hired as a speaker for conferences, networking organization meetings, and educational seminars.Read more at: https://www.larshelgeson.com/ Visit the Entrepreneur Presenters for August 9th at their Websites: Cole Merlino with The UStand, the world’s most versatile umbrella stand that can be used at the beach, poolside, on a backyard deck and more! It is ultra durable and provides convenient and easy shade for anyone and anywhere at, https://www.theustand.com/ Matthew Cristaldi with Ribbit app, which connects people who are food and environment conscious, to restaurants that match with their values. Ribbit is powered by a community of foodies who want a truly sustainable dining experience and now offers a COVID which identifies safe & clean restaurants, at https://ribbit.io/. Edward Madongorere from Moon Ultra Light, a new, ultra-portable lighting accessory that can be used on smart phone devices and more, designed with intuitive touch controls that provide customizable brightness and tone at, https://www.moonultra.com/.

52mins

10 Aug 2020

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AMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope

Actionable Marketing Podcast

How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team. Today’s guest is Lars Helgeson from GreenRope. Based on Lars’ two decades of 100% remote work experience, he offers simple and practical advice to pair technology with  processes that establish a solid, remote-working foundation. Some of the highlights of the show include: GreenRope: CRM/marketing automation software in single, unified platform Simplify Complexity: Successfully scale company by shifting toward remote work Advantages: Freedom and flexibility to work when and where you want Disadvantages: Not ideal for those needing space, structure, and office/cubicle Remote Work Necessities: Internet connection and quiet workspace Focus: What do you need to get work done? Requirements and right tools Data: How to create and distribute it to hold people accountable? Processes: Manage, control, understand, and document how people do things Structure: People need to have structure and know what they’re working toward Key to Success: Solid CRM that has all data fully integrated, built into platform Work-from-Home Policies: Mistakes made due to lack of structure and planning Links: GreenRope Zoom FaceTime GoToMeeting Microsoft Teams Ben Sailer on LinkedIn CoSchedule

28mins

28 Jul 2020

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Importance of CRM in today`s world with Lars Helgeson, CEO of GreenRope

Starting to Know

Lars started in the Internet Marketing space in 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, they grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.   His favorite CRM-related mantra is, “If it isn’t in the CRM, it didn’t happen.” My goal is for you to adopt this far-reaching data-driven, inclusive approach to running your business, too.   He earned a Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY, and an MBA from the Robert Anderson School at the University of New Mexico.   After graduating, he served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization.

27mins

24 Jun 2020

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