Ep. 156 – Christina Rowe The women behind Facebook’s 322,000 women entrepreneurs’ group
REACH OR MISS - Entrepreneurial Marketing Success
“Prepare to ‘climb the mountain’ until things click. If you get off, game over! But you will get there!” Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs.Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to eliminate the overwhelm, frustration, and confusion inherent in the online marketing process while getting massive exposure for their businesses through Influencer Marketing (www.standoutonlinesystem.com/get-featured). Most passionate aboutRight now, I’m leading the Women Helping Women Entrepreneurs community as a group on Facebook. We have 316,000 members around the globe. We have a lot of local and country groups as well. It has been an incredible movement. My main focus has been on expanding it and having more wonderful women join.My ultimate goal is to reach more than one million members and to be a movement—women helping women entrepreneurs in business, in life, in motivation.Christina’s career and the story of the WHWE communityIn my former life, when I lived in New Jersey, I owned a hair and nail salon. I don’t personally do hair and nails but I had about 16 or 17 employees working for me.Then I went through a horrendous divorce. I ended up selling the salon and moving to Florida. The divorce was so bad (18 months in the court system) that it inspired me to write a book to help other women.After writing the book, I had to make a decision: Do I get a publisher or do I self-publish? I chose the self-publish road, which led me to online marketing. I went to a workshop where I started to learn about internet marketing and about the squeeze page, which today is like the lead magnet. I started to take a lot of courses and implement it in publishing my book.As I promoted my book, other authors and speakers started to reach out, asking me to help them with online marketing. It was 2006-2007. I started doing coaching and helping other authors, speakers, and people online.That led me to partner with two women when I moved to South Florida. We established Women Helping Women Mastermind, which was a very unique concept. We used to do many live events.When my partner moved in another direction, I started to be involved in Facebook groups. Then, in October 2016, I started the Women Helping Women Entrepreneurs group. By that time, I had created a lot of online courses, so I had a big community that was the basis of the Women Helping Women Entrepreneurs group. We started with 1000 members. From there, it took off globally.The other great thing was that people really liked the group, so they invited many of their friends. They still do to this day.Christina’s best advice for entrepreneursYou need to build up your relations with customers, whether it’s online or offline, no matter what business you have. You have to slow down and do the work.If you are not willing to put in the work of marketing yourself as an entrepreneur, if you think it’s going to be quick and easy ... it’s not! It’s a lot of hard work.So my advice would be, don’t try to go for quick sales. Instead, try to build relationships and give your audience value first.Biggest failure with customers Getting messages everywhere, on any of my private profiles, to my email, in the group, everywhere. Most of the messages were because we didn’t follow the rules and they were upset that their post wasn’t published.But sometimes there were other issues, important issues. I couldn’t answer them all. I was completely overwhelmed. It was impossible to answer everyone. We had too many chat boxes and we couldn’t find all the messages. So, sometimes we didn’t answer all the people because I didn’t even see their messages.Now I have someone dedicated only to this. She looks in all our chats and messages boxes, and our emails.I don’t really see things as a failure. If something didn’t work and it took me in another direction, I can’t look at it as a failure.Biggest success due to the right customer approachI would say it’s the growth of the Women Helping Women Entrepreneurs group.Also, being recognized by Facebook and being invited to the Facebook F8 2018 conference in San Jose, where they paired us for a Hackathon as group leaders with the Techie Guys. At first, no one wanted us … but then we found a nice team and, within 24 hours, we built an app. When we needed to present it to Facebook, I jumped to do it because that was my strength. The geeks knew how to build the app but they didn’t know how to sell it.We won third place and $1,000 each. That was an amazing experience for me.Most recommended technological toolI would have to say Group Funnel, which is a Chrome extension that collects the emails, details, and answers of the people who asked to join your group. One of the most important things is collecting members' emails to build a one-on-one connection with your clients without being dependent on Facebook.Before Group Funnel, we had to keep this information on a simple spreadsheet and it was a terrible, time-consuming task. This is a game-changer for us!Another tool that is also a game-changer is ManyChat. I had the honor to speak about ManyChat back in September. I’m not a chatbot expert, but this is a fantastic tool. Our conversion rates went through the roof!Christina’s key success factorI would definitely say repetition of habits: having habits that you repeat every single day. Also, being organized. I think it’s crucial to do the things that are most important to your business over and over.That’s how I grew the group; I focused on it. There is an excellent book called, The One Thing. It says that the reason why entrepreneurs fail is because they are all over the place.You can take a whiteboard and draw a circle around the one thing that is most important for the business right now. Then, around it, write all the things that you should do to support this one main thing and focus on them for the next three or six months. It also means saying no to a lot of things.Christina's MountainBecause we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, or conquering a mountain, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed?That’s interesting because almost a year ago, I moved to Scottsdale, Arizona and we have mountains here. I have a lot of mountains around me. I’m not a huge mountain climber, though I did climb Bell Rock in Sedona. I believe you can call that a mountain. However, I love the metaphor of a mountain. One of my favorite songs is by Miley Cyrus: “The Climb.” And for a business, that makes so much sense. I think the biggest problem most entrepreneurs have is wanting things very fast, and then being disappointed when it doesn’t happen right away.It is a climb! It is like a mountain. I was working on this journey in 2006, but I kept climbing. I didn’t go back down the mountain; I just figured out a new road. It can take years to get there and I see the misconceptions out there.So, prepare to climb the mountain and just keep going until things click. They will, if you stay on the mountain. If you get off, game over! But you will get there! Recommended toolsFBGroupToolManyChatThe best way to connect with Christina:The group www.womenhelpingwomen.groupStand Out Online Membership program www.standoutonlinesystem.com/get-featuredChristina’s email email@example.comMore resources for EntrepreneursDon’t Miss – Customer Focus Strategy & Execution: Market Analysis for FundraisingHayut Yogev’s Latest post: What are the 3 most important elements of entrepreneurial marketing? Part 1Former interview: Ross Quintana best advice to entrepreneurs “Know yourself. So many people don’t really understand their own brand.” Want to learn how to start your Entrepreneurship? Download for Free HOW TO START ?The 7 initial marketing essentials for entrepreneursWant to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media?Yes, take me there
1.8: Leveraging Strengths and Self Reflection with Christina Rowe
Conversations by Association
Leadership and team development expert, Christina Rowe, helps individuals and teams maximize their potential. This includes encouraging others TO explore and employ strategies to improve communication, reduce friction and improve quality of life. In this episode, the Conversations by Association co-host shares insights on how professionals at all stages of their career can take responsibility for their own development plan – including identifying partners, collaborators and mentors. She also discusses the importance of identifying “blind spots” if left unchecked, could impact workplace interactions and opportunities for career advancement. Christina Rowe Founder at The Collaborative “Working within your strengths is the most natural way to engage in your work…and this leads to more fulfillment and success.” As a Leadership and Team development Consultant, and Gallup-Certified in Strength-based coaching, Christina Rowe helps individuals, leaders, and whole teams achieve new levels of success and enjoyment in their roles. Holding a Master of Science in Organizational Leadership, focused on successful organizational development, change, and culture. She supplies teams, boards, and entire organizations with the tools to communicate, reduce conflict, and be highly productive, resulting in more engaged teams, who often even report higher quality of life as a result. Christina has worked with board of directors in many fields, as well as leaders in their industries from medical specialties, technology, construction, to creative production. She has been a repeat speaker at conferences for medical professionals, as well as association management and nonprofit management professionals. Christina offers solutions that amplify the strengths and assets that exist, just waiting to be utilized, and helping individuals feel valued for their contributions. Christina started The Collaborative LLC in 2014 with the mission to improve individuals’ lives through helping them feel more valued at work, and helping leaders empower their team members to succeed. With a keen ability to swiftly identify the dynamics, strengths, and interactions of teams and leaders, Christina is a powerful resource for organizations looking to improve their team effectiveness by advancing their productivity, communication, and overall team bond. In short, when teams want to achieve their full potential, they call Christina.
Build a Culture of Abundance & Confidence With Christina Rowe
We're All Ears
Build a Culture of Abundance & Confidence Christina Rowe is the founder of The Collaborative Team.She provides leadership and team development for small to medium businesses through a positive strengths based approach of coaching.She is an expert in helping people understand how to improve their group dynamics.She shares many of her insights on group dynamics and tribe building in our conversation today! Key Takeaways From Our Discussion: In order to get to high functioning trust in a group, you must first start with understanding people’s strengths and their values. Foster a culture of abundance, rather than scarcity, creates a more successful trust being built naturally rather than competition. Giving first matters even more in situations where there is a traditional hierarchy of team roles.Don’t be afraid of being surpassed.Set others up for success.You never know when that is going to have a boomerang effect on you. Slow down and listen to what people need information on.Pay attention to how people are experiencing their projects and goals.Be mindful and thoughtful in how you approach it.Let people feel heard and understood.Slow down and find out what people actually need. “We live in a culture that is afraid to pause.Sometimes people just need the moment to be heard.” “Avoidance rarely solves anything.” “My biggest regret as an entrepreneur is not playing my “newbie card” more when I was just starting out.” Ask people where they see your content or pay attention to it most.Ask them during face to face conversations! Leverage any speaking engagement you have on social media!People are paying attention to these posts, and often they are people you least expect! Recommended Links: The Collaborative Team If you liked this podcast, please leave a review on iTunes! Click HERE to discover the iTunes page. If you found value in this episode, help a friend out and share this episode on Social Media.
SEPT 7: CHRISTINA ROWE - Queen of Social Media-WOMEN HELPING WOMEN ENTREPRENEURS
SOCIAL MEDIA NETWORKING & MARKETING - WOMEN ENTREPRENEURS - FACEBOOK GROUPS CHRISTINA ROWE - WOMEN HELPING WOMEN ENTREPRENEURSHer Facebook group has been receiving approximately 15,000 new members per month & they made the Forbes.com list of "Why You Should Join These 7 Facebook Groups For Women Entrepreneurs". Christina shares how she got her start, why her support of women is so important to her & how she built her Facebook Group - along with invaluable tips, insight, advice & so much more. You'll learn some very interesting changes with Facebook & ways to optimize them, so be prepared to take notes!VISIT: www.EverythingHomePodcast.com for all of Christina's info & linksLISTEN, SUBSCRIBE, LIKE & FOLLOW: with Host Michele Swinick - Great Guests, Giveaways & a Ginormous Resource of FREE Information for EVERYTHING HOME!SPONSORED BY www.HelpingThePeople.orgHelping The People is a Real Estate Company, Home Resource Center & Nonprofit that provides Relationship-Based Real Estate & Promotes Consumer Products - all with a Socially Conscious Purpose. Our "SUPPORT OUR VETERANS" program enables EVERYONE to FINANCIALLY assist VETERANS & NEVER DONATE!READY TO BUY A HOME or SELL YOUR HOME? HIRE US!"YOU BUY...COMPANIES DONATE" - Click our Banners & Links & companies DONATE 2-30% of your TOTAL PURCHASE - EACH TIME YOU CLICK https://everythinghomepodcast.com/buy-now-products/
Christina Rowe e: firstname.lastname@example.org _1 T: ChristinaRowe FB: christinaroweauthor w: christinarowe.comChristina is an author, speaker, Online Marketing and Social Media Specialist and talks about how to find your ideal target market on social media. She also talks about the quickest way to build an audience on social media and whether you should hire someone to do this or do it yourself. She talks about the tools you should use and how to convert them.
Christina Rowe is an international authority on women and divorce. She champions a new woman's movement, providing psychological, legal, and spiritual support for women who face the transitional process of divorce. She is a respected and sought after media guest and editorial contributor to No Strings Attached E News.