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AJ Wilcox

66 Podcast Episodes

Latest 10 Dec 2022 | Updated Daily

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Where Do LinkedIn Ads Fit Into Your Marketing Mix? | With AJ Wilcox

The Strategic Marketing Show

Is your brand currently using LinkedIn Ads? Maybe you’re considering LinkedIn Ads but you haven’t quite hit the ‘publish’ button yet.Today we’re discussing why you should be using LinkedIn Ads and where LinkedIn Ads should fit into your overall marketing mix - with a man who’d managed over $150 million dollars of ad spend on the platform.He’s host of the LinkedIn Ads show and founder of B2Linked - a LinkedIn ads-specific agency that he started back in 2014 - a warm welcome to the Strategic Marketing Show - AJ Wilcox.Topics discussed on this episode include:Why LinkedIn Ads?What are the benefits of LinkedIn Ads over other ad platforms?Where do LinkedIn ads fit into the overall marketing mix?What kind of creative, call to action and targeting work best?What are the best metrics to keep an eye on for LinkedIn Ads?


20 Sep 2022

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170. LinkedIn Advertising for Agencies, with AJ Wilcox

The Innovative Agency

Should you be using LinkedIn ads to grow your agency? In this episode of the Innovative Agency podcast, we are joined by the founder of B2Linked, AJ Wilcox. AJ is a LinkedIn ads pro who has managed over $150 million in spend on the platform. During our conversation, he shares his insights on how to create high-converting ad campaigns for your agency. What you will learn in this episode: How to determine if investing in LinkedIn advertising is the right platform for your agency Why LinkedIn is great at developing high-quality client personas Why people spending less time on LinkedIn vs Facebook is better for marketers What is the primary challenge with running authentic LinkedIn ads How to develop more of a connection with your audience as a business account What expectations should agencies have when starting LinkedIn advertising When should an agency prioritize organic vs paid strategy on LinkedIn Why LinkedIn is the easiest network for your content to go viral What types of content should agencies use in LinkedIn ads and why What are the biggest mishaps that people make with their LinkedIn ads Bio AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's the host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's ginger and a triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go-kart. Resources: LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Twitter: https://twitter.com/B2Linked The LinkedIn Ads Show Podcast: https://b2linked.com/podcast/


3 Aug 2022

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216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads

B2B Marketing and More With Pam Didner

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.


14 Jun 2022

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145. Set Up LinkedIn Ads With AJ Wilcox

Believe you can because you can!

LinkedIn is a great platform to connect with professionals and employers. It’s also a great way to build your online presence. If you are looking for more leads, you can try using LinkedIn ads. LinkedIn ads are a great way to promote your business or brand and target the people who may be interested in…


22 May 2022

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Think Bigger (AJ Wilcox)

Making It: How to Be a Successful Online Entrepreneur

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. AJ Wilcox is the founder of B2Linked, an agency that teaches clients how to get the best ROI with LinkedIn ads strategies. As a young adult, he loved networking but didn’t think he was cut out for running a business. That all changed when he developed his own marketing style that was inviting instead of intrusive.     In this episode of Making It, AJ talks about being optimistic, giving back and the importance of having mentors. The more you grow as an entrepreneur, the more opportunity you have to think big and be inspired to go even further. “When you can start to give some of your mindshare to causes you really care about, it's a big deal, and it's very rewarding.”–  AJ WilcoxAJ Wilcox began advertising on LinkedIn in 2011, and quickly discovered its powerful potential for business to business (B2B) advertisers as he built and scaled the largest enterprise ad accounts. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014.     B2Linked’s mission is to bring the highest-performing LinkedIn Ads strategies to accounts of all sizes. Through account management and consulting/training, B2Linked helps clients get the best ROI on the platform.     Since 2014, he’s gotten to manage, and consult for, 400+ LinkedIn Ads accounts, including half of LinkedIn’s top 10 accounts, all the way down to many of the smallest accounts, and everything in between. He’s responsible for over $130M in ad spend on the platform and loves to share the strategies he’s learned over all these accounts.     He’s the author of the LinkedIn Learning Course “Advertising on LinkedIn”, the book LinkedIn Ads Demystified: The Ultimate Guide to LinkedIn Advertising, as well as the host of the LinkedIn Ads Show podcast.      He loves endurance sports, anything that goes fast, and tinkering with tech projects. He lives with his wonderful wife and 4 kiddos in the state of Utah in the USA.Resources or websites mentioned in this episode:Mirasee AJ’s websiteAJ’s LinkedInCredits:Guest – AJ WilcoxCo-Producers – Danny Bermant & Geoff GovertsenSupervising Producer – Cynthia LambExecutive producer – Danny InyAssembled by – Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMusic and SFX credits:• Track Title: The Sunniest KidsArtist Name(s): Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Sweet Loving WaltzArtist Name(s): Sounds Like SanderWriter Name: S.L.J. KalmeijerPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Lucky KentuckyArtist Name(s): The Night TrainWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Think Bigger (AJ Wilcox) Coming soon.


13 May 2022

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The Ultimate LinkedIn Ads Crash Course with AJ Wilcox

Business Talks

AJ Wilcox is a LinkedIn Ads expert, founder of the digital agency B2Linked, and the host of the LinkedIn Ads Show Podcast. AJ’s agency specializes exclusively in consulting with LinkedIn Ads to help clients run & scale profitable LinkedIn Ad campaigns.  His company has managed hundreds of LinkedIn Ads accounts, spent over $110M+ on the platform, and has managed 4 of LinkedIn's top 10 spending accounts. B2Linked is also the only agency that's an official Certified LinkedIn Partner. Some of the Topics Discussed Include  LinkedIn vs other paid traffic platforms (such as Google & Facebook) Key things to know before setting up your first LinkedIn Ads campaign  How to approach setting budgets on LinkedIn  Types of marketing offers that perform well on LinkedIn  Key metrics & KPIs to track the performance of your LinkedIn Ads campaign  How IOS 14 privacy updates have impacted LinkedIn advertising  Tips for combining organic LinkedIn content & digital advertising to get the most from the platform  Links & Resources 8 Step LinkedIn Checklist  AJ Wilcox LinkedIn B2LinkedIn Company Website Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call


5 May 2022

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Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

Perpetual Traffic

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU’LL LEARN:Why only 4% of LinkedIn users are actually posting and how that works in your favor How comments, likes, and shares affect LinkedIn’s algorithmHow to feed Bing interest data into LinkedIn (and why you’d want to)Why targeting is so specific and lead quality is so high on LinkedIn  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE LinkedIn Ads Startup Checklist B2Linked.comFollow/Connect with AJ on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Join Ralph and Kasim at Ad World!FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.Ad World Conference[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!


1 Mar 2022

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Linkedin ads that outperform Facebook, AJ Wilcox and Simon Severino | STRATEGY SPRINTS® 387

Strategy Sprints

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He lives in Utah with his 4 kids, and his company car is a wicked-fast gokart. 🏵FREE HIRING TEMPLATES  www.strategysprints.com/hiring-guide 🐋FREE SALES TEMPLATES:  www.strategysprints.com/tools 🌞FREE SALES MASTERCLASS:  www.strategysprints.com/equalizer 💎SALES COACHING (Free 7 Days Trial):  www.strategysprints.com/tuesday-sessions WHO I AM:  My name is Simon Severino and I help business owners double their revenue in 90 days. I sing your song, with you, until you know it by heart. After 17 years of strategy execution from NY to Sydney, I created the Strategy Sprints® Method, a practical method to run an agile and resilient company. I have fired myself from client work and enjoy now working above the business. If you run a business, I can help you make it irresistible for clients, easier to run and immune to competition.    BE MY FRIEND:  🌿  Sign up to my email service - https://www.strategysprints.com 🌍  My website / blog - https://www.strategysprints.com 🧊  Instagram - https://instagram.com/strategysprints


16 Feb 2022

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Ep #76 Are you able to be profitable with LinkedIn ads? With AJ Wilcox

Amplify To 7 Figures Podcast

Today’s guest is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go-kart. Please welcome today’s guest, AJ Wilcox! Top 3 Amplifiers: 1. The advantages of using LinkedIn ads over other paid channels 2. How to profit from LinkedIn Ads 3. Converting LinkedIn ads call to action into 7 figures To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com Connect with today’s guest: Website: https://b2linked.com Free checklist: https://b2linked.com/checklist/ LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Twitter: https://twitter.com/wilcoxaj Podcast: https://b2linked.com/podcast/


3 Feb 2022

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Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked

MarTech Podcast // Marketing + Technology = Business Growth

Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes Connect With: AJ Wilcox: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


25 Jul 2021