Today we rebroadcast our conversation with AJ Wilcox,  the Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes 

Connect With: 

• AJ Wilcox: Website // LinkedIn 
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show Notes

Connect With: 

• AJ Wilcox: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

Have you ever wondered if you should be running ads on LinkedIn versus another platform? In this episode, AJ Wilcox, LinkedIn ads professional and Founder B2Linked, joins John Livesay as they reveal the secret to making your LinkedIn post go viral. John and AJ talk about targeting people on LinkedIn and the strategies you can implement on LinkedIn for people to buy from you. Get to know AJ and his company a bit more as he shares his story of origin and his journey through the years. Tune in and learn the secrets to how you can leverage LinkedIn and increase professional traffic in your business.

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This is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why. 

AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner.

This is a value-packed episode with tons of LinkedIn Advertising tips, tricks, and hacks, but we also get a behind-the-scenes of how AJ runs his business. He talks about how his agency’s revenue stream works and how he crafted it so that the monetary interests of both his agency and their clients can actually align.

We also talk about who LinkedIn ads are NOT good for, as well as how to set expectations and intermediary performance indicators that help clients understand and buy into the long-term mindset necessary to get a good ROI from their ad buys.

I hope you enjoy it.

Guest Links:

Linkedin:  https://www.linkedin.com/in/wilcoxaj/

Twitter: https://www.twitter.com/wilcoxaj

Website: https://b2linked.com

Links mentioned in the podcast:

Ep 24 with Don Peppers (to learn how to calculate Total Lifetime Value): https://www.groundswell.marketing/podcast/don-peppers-2

Subscribe to Groundswell's Marketer Magazine: http://www.Marketer.eco

Groundswell

Podcast Website: http://www.Groundswell.fm

Website: http://www.Groundswell.Marketing

Scott Martin:

Linkedin: https://www.linkedin.com/in/scottadammartin/

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.

But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.

AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!

Listen to AJ’s interview in this episode of the podcast and find out about:

• What the four main types of LinkedIn ads are
• How to use LinkedIn ads effectively – and understanding the particularities of each format
• The one thing AJ thinks everyone starting with LinkedIn ads should know

Important Links & Mentions

• The Simple Guide to Getting Started with Video on LinkedIn
• The LinkedIn Ads Show (AJ’s podcast)
• B2Linked (AJ’s agency)
• AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)

Find out more information and read the blog post on this topic, here.

This is part of a pair of episodes about a social network devoted to business professionals, LinkedIn. To hear how to use thought-leading content on it, go to this show with Darryl Praill.   In this episode, you'll hear AJ Wilcox, founder of a LinkedIn-only advertising agency, explain why you should advertise on LinkedIn. AJ was an early adopter of LinkedIn (you’ll see what I mean by looking at his LinkedIn profile) and he goes in to deep description of many aspects of running paid campaigns on LinkedIn, including:

• Which part of the BANT model which LinkedIn’s targeting provides.
• How objective-based campaigns work. 
• The four main types of ads you can create. 
• How to differentiate explicit, implicit and behavioural targeting methods the platform uses so you can choose the best one for your campaign audience.
• Why the cost-per-click of LinkedIn ads is higher than other platforms, and how it can still be economically justified.
• How the age and past performance  of your campaigns is factored into what Linkedin charges you for a click.
• Some of the newer platform releases, like integration of Microsoft Bing search behaviour and new features coming to the platform. 

People/products/concepts mentioned in this episode:

Bombora - Intent data for B2B marketing and sales

CPC vs CPM bidding

Rand Fishkin

AJ’s LinkedIn Ads Show podcast

Connect directly with AJ

Episode Reboot:

Add the LinkedIn pixel to your site even if you aren’t planning on a campaign. Get insights on what LinkedIn knows about your site visitors.

In this episode we cover who should be running LinkedIn Ads, the 4 types of ads that can be run on Linked, and what you can expect to spend to get results. LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com and host of “The LinkedIn Ads Show” dives deep covering what you need to know as a business owner. If you’ve been thinking about advertising on LinkedIn but you’re not sure if it’s the right choice for your business goals, don’t miss this episode.

1. Know your ad budget
2. Decide what kind of ads you should be running
3. Know where to access your Ads account to get started

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

We have a special guest on the show today. 

AJ Wilcox is a LinkedIn ads expert, the founder of B2Linked agency, official LinkedIn partner, and the host of LinkedIn Ad Show. 

He shares with us his knowledge and expertise on advertising through LinkedIn. Let’s dive in and learn!

• What is unique about LinkedIn Ads compared to the rest of the ads
• Prewarming the audience with LinkedIn Ads
• How granular we can be with targeting
• How the industry you are in affects the success criteria
• The most cost-effective way to get an impression of a LinkedIn Ad
• The difference between posting and inspiring engagement
• The best strategy for boosting your engagement

For more LinkedIn goodies from AJ, sign up on his website or subscribe to his podcast. 

And of course, to master cold outreach check out our course at https://course.quickmail.io/

Happy cold emailing!

Jeremy and Jack

• B2Linked website
• LinkedIn Ad Show, podcast by AJ Wilcox
• 8 things you need to get started, checklist by AY Wilcox
• The Social Media Marketing Podcast, by Michael Stelzner, Social Media Examiner
• LinkedInformed Podcast, podcast by Mark Williams

1. Decide if your company should be advertising on LinkedIn
2. Learn how LinkedIn ads work
3. Know the 3 components of a profitable LinkedIn Ad strategy

To learn more, visit the show notes

Get Connected!

SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community