Stacie Grissom's guest appearances

Stacie Grissom

prehype

Creator Stories

Andrea Jones

Scott Belsky

Dan Harris

Aaron Harris

Kaye Putnam

Beth Comstock

Paul Fishman

Jaclyn Mellone

Max Haot

Tiffany Han

Michael Roderick

Ashley Beaudin

B. Zimmerman

Emily Kund

Matthew Clark

OwlTail

This week we get to talk with Stacie Grissom, Director of Content at BARK.Stacie is Director of Content at BARK and co-author of the New York Times bestseller, Dogs and Their People. She focuses on creating content formats that work at scale for audience generation in today’s fast-changing landscape.Beginning her tenure at BARK as the third employee in 2012, Stacie built the content team from the ground up. She is responsible for developing BarkBox’s interactive, humor-driven content strategy and growing the company's social accounts from 2,500 followers to over 11 million dog-obsessed followers. Along with a team of writers, Stacie helped to create the Dog Mom Rap, the best performing piece of brand content two years in a row, according to Unmetric. She also led the team that created the video series “Dog’s Best Day” that amassed over 157 million views in its 6 episodes. Today, her expanded team regularly puts out some of the most engaging brand content on social media month after month-- including things like BarkBox's cheeky Big Honkin' Pig in a Blanket toys, or most recently some totally normal BarkBox "spinach burritos.

This week we get to talk with Stacie Grissom, Director of Content at BARK.Stacie is Director of Content at BARK and co-author of the New York Times bestseller, Dogs and Their People. She focuses on creating content formats that work at scale for audience generation in today’s fast-changing landscape.Beginning her tenure at BARK as the third employee in 2012, Stacie built the content team from the ground up. She is responsible for developing BarkBox’s interactive, humor-driven content strategy and growing the company's social accounts from 2,500 followers to over 11 million dog-obsessed followers. Along with a team of writers, Stacie helped to create the Dog Mom Rap, the best performing piece of brand content two years in a row, according to Unmetric. She also led the team that created the video series “Dog’s Best Day” that amassed over 157 million views in its 6 episodes. Today, her expanded team regularly puts out some of the most engaging brand content on social media month after month-- including things like <a href='\"https://barkpost.com/barkbox/so-about-our-big-honkin-pigs-in-a-blanket-toy/\"' rel="nofollow" target="_blank">BarkBox's cheeky Big Honkin</a>' <a href='\"https://www.aol.com/article/lifestyle/2019/11/11/barkbox-big-honkin-pigs-in-a-blanket-controversy/23858448/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAALyv76cDrmVnE4nTM-ooADPrC4-S2eqnm5S7CaEk3AuKPM3PzSGsGOjrFcV-d9CRJeOSRnKxtBoeq4QvWRHoYptL3MAD_h7-OiECFyAt_mrgqNlC-ss8g3Rigk3HmwyOx8N5ncEPdtgGqkUWfkoXvDqp9v909KtRcWHMUlFsOaDh\"' rel="nofollow" target="_blank">Pig in a Blanket toys</a>, or <a href='\"https://barkpost.com/barkbox/an-open-letter-to-all-you-spinach-burrito-loving-dog-people/\"' rel="nofollow" target="_blank">most recently some totally normal</a> BarkBox "<a href='\"https://www.bostonglobe.com/2020/04/20/marijuana/ben-jerrys-uses-420-promote-marijuana-reform-other-brands-market-off-holiday/\"' rel="nofollow" target="_blank">spinach burritos</a>.

Barkbox Marketing Director Stacie Grissom Shares How To Use Quizzes for Ecommerce Content Marketing

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand.Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.com

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down <a href="https://www.bark.co/" rel="nofollow" target="_blank">BARK</a> memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand.Stacie Grissom is an entrepreneur, dog lover and dog mom to<a href="https://www.instagram.com/pimmpup/" rel="nofollow" target="_blank"> Pimm </a>, <a href="https://gardencocktails.co" rel="nofollow" target="_blank">roof top cocktail garden connoisseur</a> and Director of Content<a href="https://twitter.com/BarkBox" rel="nofollow" target="_blank"> @BarkBox</a>. Produced by: Henrik WerdelinHenrik: <a href="https://twitter.com/werdelin" rel="nofollow" target="_blank">twitter.com/werdelin</a> and <a href="http://hellohenrik.com/" rel="nofollow" target="_blank">hellohenrik.com</a>Prehype: <a href="https://prehype.com" rel="nofollow" target="_blank">prehype.com</a>

How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom