Valerie McCartney's guest appearances

Valerie McCartney

Wedding Bossness

Steve Moses

Meghan Ely

Leah Weinberg

Kevin Dennis

Megan Kuethen

Heidi Thompson

VALERIE GERNHAUSER

Alan Berg

Kellie Daab

Gordon Firemark

Michelle Loretta

Bethel Nathan

Sue B Zimmerman

Paul Santiago

Sam Jacobson

OwlTail

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo Canva: http://canva.7eqqol.net/OqKGW Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/ LIKE THE PAGE! https://www.facebook.com/weddingbossness JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/ The Wedding Bossness Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingbossness BoffoIG: www.instagram.com/boffovideo Website: www.weddingbossness.com Special thanks to Ning Wong for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!Hi everyone and welcome to the Wedding Video Boss Podcast. (Today's interview is sponsored by weddingadsthatwork.com. Helping Wedding Bosses with how to maximize the power facebook and instagram ads and other important facebook and instagram ads topics. Check out weddingadsthatwork.com for more.) The title of today's Interview is: "The biggest mistakes people make when using Facebook and Instagram Ads" My name is Paul Santiago and today I'm talking with The wizard of ads Valerie McCartney about the common myths and misconceptions about facebook and instagram ads that stop most Wedding Bosses dead in their tracks, before they ever even get started. Don’t go anywhere because the interview is coming up in 5, 4, 3, 2, 1, With a background in corporate marketing and franchise development, Valerie has held senior level positions at PepsiCo, Nestle, Tyson Foods, El Pollo Loco and Johnny Rockets. In 2010, along with her husband, she founded Enticing Tables, a specialty event decor business that designs, builds, rents and sells original decor made in their metal studio and workshop. While their metal craft has been published in myriad event magazines and blogs, Valerie's frustration with traditional event industry advertising coupled with her analytical approach to marketing and business development drove her to research, study and test paid Facebook and Instagram ads as a way to grow their niche-based business - not posting to the masses, but advertising directly to brides and grooms. After seeing a 307% return on advertising investment (6 weddings booked off of one well-crafted and well-targeted ad), she fell in love with Facebook and Instagram ads and uses them daily to get her products directly into the newsfeeds of engaged-to-be-married guys and girls. With multiple years of hands-on Facebook and Instagram advertising know-how, she now uses her in-depth knowledge to teach other wedding and event pros how to reach their target audience. Her teaching style is practical, not theoretical, full of actual event and wedding industry examples and she makes a complicated subject understandable for even the least tech savvy. Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on the biggest mistakes people make when using Facebook and Instagram ads, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss Podcast!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. The season finale is right around the corner so watch out for some good stuff coming, including a workshop in the works and ebooks that i’m finishing up just for my wedding bosses. Till then, place nice if you can’t win, be nice especially if you’re good looking! Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments &amp; suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Listen to the Wedding Bossness podcast here: <a href="https://linktr.ee/weddingbossness" rel="nofollow" target="_blank">https://linktr.ee/weddingbossness</a> Subscribe to Musicbed - <a href="http://share.mscbd.fm/WeddingBossness" rel="nofollow" target="_blank">http://share.mscbd.fm/WeddingBossness</a> Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. Get 50% for Honeybook by using our code: <a href="http://share.honeybook.com/boffovideo" rel="nofollow" target="_blank">http://share.honeybook.com/boffovideo</a> Canva: <a href="http://canva.7eqqol.net/OqKGW" rel="nofollow" target="_blank">http://canva.7eqqol.net/OqKGW</a> Get 10% off of Soundstripe: <a href="https://soundstripe.grsm.io/paulsantiago" rel="nofollow" target="_blank">https://soundstripe.grsm.io/paulsantiago</a> Checkout the YouTube channel for bite sized business videos: <a href="https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/</a> LIKE THE PAGE! <a href="https://www.facebook.com/weddingbossness" rel="nofollow" target="_blank">https://www.facebook.com/weddingbossness</a> JOIN THE GROUP! /<a href="http://www.facebook.com/groups/weddingbossness/" rel="nofollow" target="_blank">www.facebook.com/groups/weddingbossness/</a> The Wedding Bossness Podcast hosted by Paul Santiago BossIG: <a href="http://www.instagram.com/weddingbossness" rel="nofollow" target="_blank">www.instagram.com/weddingbossness</a> BoffoIG: <a href="http://www.instagram.com/boffovideo" rel="nofollow" target="_blank">www.instagram.com/boffovideo</a> Website: <a href="http://www.weddingbossness.com" rel="nofollow" target="_blank">www.weddingbossness.com</a> Special thanks to Ning Wong for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from <a href="http://www.SoundStripe.com" rel="nofollow" target="_blank">www.SoundStripe.com</a> Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from <a href="http://www.SoundStripe.com" rel="nofollow" target="_blank">www.SoundStripe.com</a> Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to <a href="https://cloudandwebservices.com/" rel="nofollow" target="_blank">Cloud and Web Services</a> for revamping our <a href="https://www.boffovideo.com/" rel="nofollow" target="_blank">Boffo Video</a> website and helping us reach so much more people!Hi everyone and welcome to the Wedding Video Boss Podcast. (Today's interview is sponsored by <a href="http://weddingadsthatwork.com" rel="nofollow" target="_blank">weddingadsthatwork.com</a>. Helping Wedding Bosses with how to maximize the power facebook and instagram ads and other important facebook and instagram ads topics. Check out <a href="http://weddingadsthatwork.com" rel="nofollow" target="_blank">weddingadsthatwork.com</a> for more.) The title of today's Interview is: "The biggest mistakes people make when using Facebook and Instagram Ads" My name is Paul Santiago and today I'm talking with The wizard of ads Valerie McCartney about the common myths and misconceptions about facebook and instagram ads that stop most Wedding Bosses dead in their tracks, before they ever even get started. Don’t go anywhere because the interview is coming up in 5, 4, 3, 2, 1, With a background in corporate marketing and franchise development, Valerie has held senior level positions at PepsiCo, Nestle, Tyson Foods, El Pollo Loco and Johnny Rockets. In 2010, along with her husband, she founded Enticing Tables, a specialty event decor business that designs, builds, rents and sells original decor made in their metal studio and workshop. While their metal craft has been published in myriad event magazines and blogs, Valerie's frustration with traditional event industry advertising coupled with her analytical approach to marketing and business development drove her to research, study and test paid Facebook and Instagram ads as a way to grow their niche-based business - not posting to the masses, but advertising directly to brides and grooms. After seeing a 307% return on advertising investment (6 weddings booked off of one well-crafted and well-targeted ad), she fell in love with Facebook and Instagram ads and uses them daily to get her products directly into the newsfeeds of engaged-to-be-married guys and girls. With multiple years of hands-on Facebook and Instagram advertising know-how, she now uses her in-depth knowledge to teach other wedding and event pros how to reach their target audience. Her teaching style is practical, not theoretical, full of actual event and wedding industry examples and she makes a complicated subject understandable for even the least tech savvy. Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on the biggest mistakes people make when using Facebook and Instagram ads, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss Podcast!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. The season finale is right around the corner so watch out for some good stuff coming, including a workshop in the works and ebooks that i’m finishing up just for my wedding bosses. Till then, place nice if you can’t win, be nice especially if you’re good looking! Credits: Want more? Be a patron and get more stuff! <a href="https://www.patreon.com/weddingvideoboss" rel="nofollow" target="_blank">https://www.patreon.com/weddingvideoboss</a> JOIN THE GROUP! /<a href="http://www.facebook.com/groups/weddingvideoboss/" rel="nofollow" target="_blank">www.facebook.com/groups/weddingvideoboss/</a> The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: <a href="http://www.instagram.com/weddingvideoboss" rel="nofollow" target="_blank">www.instagram.com/weddingvideoboss</a> BoffoIG: <a href="http://www.instagram.com/boffovideo" rel="nofollow" target="_blank">www.instagram.com/boffovideo</a> Website: <a href="http://www.weddingvideoboss.com" rel="nofollow" target="_blank">www.weddingvideoboss.com</a> For comments &amp; suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from <a href="http://www.SoundStripe.com" rel="nofollow" target="_blank">www.SoundStripe.com</a> Support Wedding Bossness by contributing to their Tip Jar: <a href="https://tips.pinecast.com/jar/wedding-bossness" rel="payment nofollow" target="_blank">https://tips.pinecast.com/jar/wedding-bossness</a> Check out our podcast host, <a href="https://pinecast.com" rel="nofollow" target="_blank">Pinecast</a>. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Facebook and Instagram ad mistakes with Valerie McCartney