Paolo Mercado's guest appearances

Paolo Mercado

Enhancing The Human Experience with Mark Phillips

The Human Risk Podcast

Donald Trump

James Victore

Jen Ruiz

Jon Levy

David Burkus

Keith Ferrazzi

David Krantz

Michael Bartlett

Seth Godin

Charlie Sheen

Tim Harford

Rory Sutherland

Michelle Harris

David Spiegelhalter

Gareth Lock

OwlTail

Dan Bennett

Heather Watson

How can we implement Behavioural Science in larger organisations? On this episode, I’m doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk about some of the projects they’ve been working on.    My guests are all from Ogilvy Consulting, a leading Behavioural Science practice and each work in different regions.Heather Watson heads up Ogilvy’s North American BeSci team from Austin, Texas, Dan Bennett is responsible for the UK and is based in London and Paolo Mercado is in Manila.To connect or learn more about them:Heather - https://www.linkedin.com/in/heathernwatson/Dan - https://www.linkedin.com/in/thebestdanielbennett/Paolo - https://www.linkedin.com/in/paolo-mercado-0a4a8a17/The idea behind the episode is to illustrate the breadth of challenges to which Behavioural Science can be put to use.  You’ll hear about improving customer experience, protecting people who work in safety-critical industries by helping them to change their behaviour to be more compliant with safety protocols and how Behavioural Science can help improve sales of consumer products. We also explore some of the challenges of deploying Behavioural Science in larger organisations – the obstacles, both practical and political – and the fact that we can sometimes end up proposing counter-intuitive or unorthodox solutions, which work brilliantly but can defy the logic by which normal corporate decisions are made.  But that’s the whole point. Behavioural Science allows us to come up with effective solutions to common business problems, that can’t easily be solved by traditional thinking.It’s also an opportunity for us to preview Nudgestock, Ogilvy's annual festival of behavioural science and creativity and get some clues about what you can expect.You can find out more about Nudgestock at www.nudgestock.com To be notified when new episodes of the show are available subscribe to the podcast newsletter: https://www.getrevue.co/profile/humanriskIf you enjoy this episode, you can find my discussions with other members of the Ogilvy BeSci team:Maddie Croucher who talked to me about how BeSci can help fundraising: https://www.humanriskpodcast.com/maddie-croucher-on-behavioural-science-for-fundraising/Sam Tatam introduced his book ‘Evolutionary Ideas’ on how Mother Nature can inspire BeSci solutions https://www.humanriskpodcast.com/sam-tatam-on-evolutionary-ideas/Benoit de Fleurian explained how BeSci is helping to reduce anti-social behaviour https://www.humanriskpodcast.com/benoit-de-fleurian-on-preventing/And, last but definitively not least, Rory Sutherland talked about Compliance https://www.humanriskpodcast.com/rory-sutherland-on-compliance/

How can we implement Behavioural Science in larger organisations? On this episode, I’m doing a deep dive into practical Behavioural Science with three practitioners from across the globe, who talk about some of the projects they’ve been working on.   My guests are all from Ogilvy Consulting, a leading Behavioural Science practice and each work in different regions. Heather Watson heads up Ogilvy’s North American BeSci team from Austin, Texas, Dan Bennett is responsible for the UK and is based in London and Paolo Mercado is in Manila. To connect or learn more about them: Heather - <a href="https://www.linkedin.com/in/heathernwatson/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/heathernwatson/</a> Dan - <a href="https://www.linkedin.com/in/thebestdanielbennett/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/thebestdanielbennett/</a> Paolo - <a href="https://www.linkedin.com/in/paolo-mercado-0a4a8a17/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/paolo-mercado-0a4a8a17/</a> The idea behind the episode is to illustrate the breadth of challenges to which Behavioural Science can be put to use. You’ll hear about improving customer experience, protecting people who work in safety-critical industries by helping them to change their behaviour to be more compliant with safety protocols and how Behavioural Science can help improve sales of consumer products. We also explore some of the challenges of deploying Behavioural Science in larger organisations – the obstacles, both practical and political – and the fact that we can sometimes end up proposing counter-intuitive or unorthodox solutions, which work brilliantly but can defy the logic by which normal corporate decisions are made. But that’s the whole point. Behavioural Science allows us to come up with effective solutions to common business problems, that can’t easily be solved by traditional thinking. It’s also an opportunity for us to preview Nudgestock, Ogilvy's annual festival of behavioural science and creativity and get some clues about what you can expect. You can find out more about Nudgestock at <a href="http://www.nudgestock.com" rel="noopener nofollow" target="_blank">www.nudgestock.com</a> To be notified when new episodes of the show are available subscribe to the podcast newsletter: <a href="https://www.getrevue.co/profile/humanrisk" rel="noopener nofollow" target="_blank">https://www.getrevue.co/profile/humanrisk</a> If you enjoy this episode, you can find my discussions with other members of the Ogilvy BeSci team: Maddie Croucher who talked to me about how BeSci can help fundraising: <a href="https://www.humanriskpodcast.com/maddie-croucher-on-behavioural-science-for-fundraising/" rel="noopener nofollow" target="_blank">https://www.humanriskpodcast.com/maddie-croucher-on-behavioural-science-for-fundraising/</a> Sam Tatam introduced his book ‘Evolutionary Ideas’ on how Mother Nature can inspire BeSci solutions <a href="https://www.humanriskpodcast.com/sam-tatam-on-evolutionary-ideas/" rel="noopener nofollow" target="_blank">https://www.humanriskpodcast.com/sam-tatam-on-evolutionary-ideas/</a> Benoit de Fleurian explained how BeSci is helping to reduce anti-social behaviour <a href="https://www.humanriskpodcast.com/benoit-de-fleurian-on-preventing/" rel="noopener nofollow" target="_blank">https://www.humanriskpodcast.com/benoit-de-fleurian-on-preventing/</a> And, last but definitively not least, Rory Sutherland talked about Compliance <a href="https://www.humanriskpodcast.com/rory-sutherland-on-compliance/" rel="noopener nofollow" target="_blank">https://www.humanriskpodcast.com/rory-sutherland-on-compliance/</a>

Heather Watson, Dan Bennett & Paolo Mercado on BeSci in Large Organisations

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series. Our guest this week is Paolo Mercado.Paolo lives in Manila, Philippines and is the Senior Vice President of Marketing, Communication and Innovation for Nestle Philippines.He has a background in theatre and holds an M.B.A. focused in Creative Leadership EMBA from Berlin School of Creative Leadership.In this episode, you'll discover:The importance of knowing your target consumerWhat the creative big idea is and how it dictates business needsThe importance of having empathy for your customerHow Paolo's background in theatre, both as a playwright and actor, help him to be a better business leaderThe importance of understanding consumer motivationWhy you should listen for feelings from consumers and not just descriptive wordsListen to prior episodes in this series:Solving Business Problems Through Creativity With Kevin Fox | ETHX 132Cultivating Corporate Social Responsibility With Tontine RSE Founder Sophia Lara-Grine | ETHX 130Value-Based Creativity With Sophia Lara-Grine and Mridhu Verma | ETHX 129Business Success Through Applied Creativity With Bob Baurys And Cristian Saracco | ETHX 128The Power of Play | ETHX 127Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 1255 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119A World of Creativity with Guest Host Mark Stinson | ETHX 118Thanks for listening!I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube.All the best!MarkP.S. – Have you visited the Focus &amp; Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series. Our guest this week is Paolo Mercado. Paolo lives in Manila, Philippines and is the Senior Vice President of Marketing, Communication and Innovation for Nestle Philippines. He has a background in theatre and holds an M.B.A. focused in Creative Leadership EMBA from Berlin School of Creative Leadership. In this episode, you'll discover: The importance of knowing your target consumerWhat the creative big idea is and how it dictates business needsThe importance of having empathy for your customerHow Paolo's background in theatre, both as a playwright and actor, help him to be a better business leaderThe importance of understanding consumer motivationWhy you should listen for feelings from consumers and not just descriptive words Listen to prior episodes in this series: Solving Business Problems Through Creativity With Kevin Fox | ETHX 132 Cultivating Corporate Social Responsibility With Tontine RSE Founder Sophia Lara-Grine | ETHX 130 Value-Based Creativity With Sophia Lara-Grine and Mridhu Verma | ETHX 129 Business Success Through Applied Creativity With Bob Baurys And Cristian Saracco | ETHX 128 The Power of Play | ETHX 127 Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 125 5 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123 Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121 Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119 A World of Creativity with Guest Host Mark Stinson | ETHX 118 Thanks for listening! I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube. All the best! Mark P.S. – Have you visited the Focus &amp; Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!

Creative Leadership And Growing Your Business Through Empathy With Paolo Mercado | ETHX 135