Andy Jolls's guest appearances

Andy Jolls

The Marketer's Journey

Sunny Side Up Podcast

Scott Vaughan

Genefa Murphy

Michelle Huff

Leslie Alore

Patrick Moorhead

Kevin Sellers

Lisa Horner

Jeremy Levine

Danielle Brown

Masha Finkelstein

Randy Frisch

Tyler Lessard

Scott Holden

Melanie Deziel

David Johnson

OwlTail

In this episode of The Marketer’s Journey, I interview Andy Jolls, CMO at FastSpring. During the episode, we discuss selecting the right CMO role for your career journey, how to know if the company you’ve joined has potential, and why it’s important to expand your view of the competition. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Consider the growth stage of the company. When on the hunt for a new company to join, Andy emphasized the importance of identifying the company’s growth stage and determining which stage is right for you and your career goals. He recommended finding the sweet spot by experimenting with companies at various growth stages and identifying where your strengths lie.Don’t forget about the “C” in CMO. Andy mentioned that he’s had some great mentors throughout his career who have reminded him that anyone at the CMO level needs to take a holistic view of the company to consider the full picture of the business. Instead of focusing solely on marketing, CMOs should always be thinking about what’s best for the entire company overall.Identify the right persona. One of the biggest challenges for marketers today is understanding and targeting the right customers in their category. Andy said it’s important for marketers to dig down deep into the information that’s available and invest in analytics in order to make the most educated decisions possible. It’s also important to broaden your view of the competition to keep the bigger picture in mind.Learn more about FastSpring here: https://fastspring.com/ Learn more about Andy here: https://www.linkedin.com/in/ajolls/

In this episode of The Marketer’s Journey, I interview Andy Jolls, CMO at FastSpring. During the episode, we discuss selecting the right CMO role for your career journey, how to know if the company you’ve joined has potential, and why it’s important to expand your view of the competition. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:<ul><li>Consider the growth stage of the company. When on the hunt for a new company to join, Andy emphasized the importance of identifying the company’s growth stage and determining which stage is right for you and your career goals. He recommended finding the sweet spot by experimenting with companies at various growth stages and identifying where your strengths lie.</li><li>Don’t forget about the “C” in CMO. Andy mentioned that he’s had some great mentors throughout his career who have reminded him that anyone at the CMO level needs to take a holistic view of the company to consider the full picture of the business. Instead of focusing solely on marketing, CMOs should always be thinking about what’s best for the entire company overall.</li><li>Identify the right persona. One of the biggest challenges for marketers today is understanding and targeting the right customers in their category. Andy said it’s important for marketers to dig down deep into the information that’s available and invest in analytics in order to make the most educated decisions possible. It’s also important to broaden your view of the competition to keep the bigger picture in mind.</li></ul>Learn more about FastSpring here: <a href="https://fastspring.com/" rel="nofollow" target="_blank">https://fastspring.com/</a> Learn more about Andy here: <a href="https://www.linkedin.com/in/ajolls/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ajolls/</a>

Ep # 101: Finding Your TAM and Your Place Within it w/ Andy Jolls

In this episode, Andy Jolls talks about category creation and design, detailing what it is, its significance, and what may happen to your company if you don’t categorize it. He offers great insight into how to design your category and why it’s important to get your category definition correct. Andy also provides the first few steps you will need to take in order to create a category. Contact Andy Jolls | Follow us on LinkedIn

In this episode, Andy Jolls talks about category creation and design, detailing what it is, its significance, and what may happen to your company if you don’t categorize it. He offers great insight into how to design your category and why it’s important to get your category definition correct. Andy also provides the first few steps you will need to take in order to create a category. <a href="https://www.linkedin.com/in/ajolls/" rel="nofollow" target="_blank">Contact Andy Jolls</a> | <a href="https://www.linkedin.com/company/sunny-side-up-podcast" rel="ugc noopener noreferrer nofollow" target="_blank">Follow us on LinkedIn</a>

Ep. 99 | Category design in marketing with Andy Jolls