Ruth Hartt's guest appearances

Ruth Hartt

The Disruptive Voice

A Sherpa's Guide to Innovation

Podium Time

Dave Wakeman's The Business of Fun Podcast

Product Quest Podcast

OwlTail

When you receive a brochure in the mail from your local symphony or visit a website for your regional orchestra, what do you typically see? You’re very likely going to read flowery language about the beauty of the art and the skill of the artists, accompanied by photos of the conductor and the musicians on the stage. You probably won’t see the audience or how the experience might impact them. The arts sector, however, is in the midst of an audience crisis – and the time has come for arts organizations to stop ignoring their customers. In this episode, The Christensen Institute’s Ruth Hartt, who spent 17 years as an opera singer, joins host Katie Zandbergen to discuss how the Jobs To Be Done framework can be used as an effective tool by arts organizations, helping them to better engage with and grow their audiences. While many in the arts world have been operating under the comfortable assumption that they’ve nailed customer motivation, believing that “Help me to experience art performed at its highest level” is the primary motivator for ticket purchases, this approach fails to truly understand customers’ struggling moments and the reasons why they may hire an orchestral performance or an evening out at the opera. Armed with techniques and insights drawn from Jobs Theory, arts organizations can successfully shift from simply trying to push tickets to actually helping their customers and their communities through the arts-focused experiences that they provide. Listen to learn more about the opportunities for audience engagement and growth that await those arts administrators and marketers who recognize that the world revolves not around the performances they stage but rather around their customers and the progress they’re seeking to make in their lives.

When you receive a brochure in the mail from your local symphony or visit a website for your regional orchestra, what do you typically see? You’re very likely going to read flowery language about the beauty of the art and the skill of the artists, accompanied by photos of the conductor and the musicians on the stage. You probably won’t see the audience or how the experience might impact them. The arts sector, however, is in the midst of an audience crisis – and the time has come for arts organizations to stop ignoring their customers. In this episode, The Christensen Institute’s <a href="https://www.linkedin.com/in/ruth-hartt/" rel="noopener nofollow" target="_blank">Ruth Hartt</a>, who spent 17 years as an opera singer, joins host <a href="https://www.linkedin.com/in/katie-zandbergen-8631791ba/" rel="noopener nofollow" target="_blank">Katie Zandbergen</a> to discuss how the Jobs To Be Done framework can be used as an effective tool by arts organizations, helping them to better engage with and grow their audiences. While many in the arts world have been operating under the comfortable assumption that they’ve nailed customer motivation, believing that “Help me to experience art performed at its highest level” is the primary motivator for ticket purchases, this approach fails to truly understand customers’ struggling moments and the reasons why they may hire an orchestral performance or an evening out at the opera. Armed with techniques and insights drawn from Jobs Theory, arts organizations can successfully shift from simply trying to push tickets to <a href="https://www.youtube.com/watch?v=UY5eqQmbyI0" rel="noopener nofollow" target="_blank">actually helping their customers</a> and their communities through the arts-focused experiences that they provide. Listen to learn more about the opportunities for audience engagement and growth that await those arts administrators and marketers who recognize that the world revolves not around the performances they stage but rather <a href="https://www.cultureforhire.com/" rel="noopener nofollow" target="_blank">around their customers</a> and the progress they’re seeking to make in their lives.

99. Rebuilding Arts Audiences Through Customer-Centric Engagement: A Conversation with Ruth Hartt

Ben &amp; Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire.  Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing.  Classical music audiences have declined nearly 50% since 1997.  Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.  The Art of Relevance by Nina SimonAll Things Twitter:Ruth HarttA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show

Ben &amp; Jay dig again into Jobs to Be Done, this time from a fascinating perspective with <a href="https://www.linkedin.com/in/ruth-hartt/" rel="nofollow" target="_blank">Ruth Hartt</a>, Chief of Staff to the President at the <a href="https://www.christenseninstitute.org" rel="nofollow" target="_blank">Christensen Institute</a> and creator of <a href="https://www.cultureforhire.com" rel="nofollow" target="_blank">Culture for Hire</a>.  Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing.  Classical music audiences have declined nearly 50% since 1997.  Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.  <a href="http://www.artofrelevance.org" rel="nofollow" target="_blank">The Art of Relevance by Nina Simon</a> All Things Twitter: <a href="https://twitter.com/ruth_hartt" rel="nofollow" target="_blank">Ruth Hartt</a> <a href="https://twitter.com/SherpaPod" rel="nofollow" target="_blank">A Sherpa's Guide to Innovation</a> <a href="https://twitter.com/TheBenReport" rel="nofollow" target="_blank">Ben Tingey</a> <a href="https://twitter.com/JayGerhart" rel="nofollow" target="_blank">Jay Gerhart</a> <a href="https://healthpodcastnetwork.com/" rel="payment nofollow" target="_blank">Support the show</a>

E111:  Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory

In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.   Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.

In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts. Ruth regularly blogs at <a href="https://www.cultureforhire.com" rel="nofollow" target="_blank">https://www.cultureforhire.com</a> , be sure to follow her on Twitter <a href="https://twitter.com/ruth_hartt" rel="nofollow" target="_blank">@ruth_hartt</a> or find her on <a href="https://www.linkedin.com/in/ruth-hartt/" rel="nofollow" target="_blank">LinkedIn</a> for constant insights and surprises for JTBD marketing in the artworld.

Episode 2: JTBD and the arts with Ruth Hartt

My guest today is Ruth Hartt. Ruth shares some really great arts marketing lessons on LinkedIn and on Facebook.  I'm planning the world's first pod-ference, a podcast based conference, for the world of tickets and entertainment focused on recovery strategy.  I need your help. If you could spend a minute or two letting me know what you like about the pod, what you need from the pod-ference, and who you'd like to hear from...that'd help me a lot.  Ruth is great. We talked about the decline of arts audience. We talk about the power of talking to real customers.  Ruth shares the power of innovation and being customer centric. She also hits one of my favorite topics because she preaches the need to recognize that as a marketer, you aren't your audience.  This is a really great lesson and one we can all learn from.  Check out www.bookingprotect.com. Since lockdowns have eased, we've seen refund protection jump uptake rates jump to 30% or more in some months. A clear indication that people are looking for peace of mind and security in their purchases. Visit Booking Protect and find out how to add value to the purchase and give customers what they want.  Get my ticket newsletter, 'Talking Tickets': http:talkingtickets.substack.com Visit my website at www.davewakeman.com

My guest today is Ruth Hartt. Ruth shares some really great arts marketing lessons on LinkedIn and on Facebook.  I'm planning the world's first pod-ference, a podcast based conference, for the world of tickets and entertainment focused on recovery strategy.  I need your help. If you <a href="https://forms.gle/7uBbKwcXHxdoVwHN7" rel="nofollow" target="_blank">could spend a minute or two letting me know what you like about the pod, what you need from the pod-ference</a>, and who you'd like to hear from...that'd help me a lot.  Ruth is great. We talked about the decline of arts audience. We talk about the power of talking to real customers.  Ruth shares the power of innovation and being customer centric. She also hits one of my favorite topics because she preaches the need to recognize that as a marketer, you aren't your audience.  This is a really great lesson and one we can all learn from.  Check out <a href="http://www.bookingprotect.com/" rel="nofollow" target="_blank">www.bookingprotect.com</a>. Since lockdowns have eased, we've seen refund protection jump uptake rates jump to 30% or more in some months. A clear indication that people are looking for peace of mind and security in their purchases. Visit Booking Protect and find out how to add value to the purchase and give customers what they want.  Get my ticket newsletter, 'Talking Tickets': <a href="http:talkingtickets.substack.com" rel="nofollow" target="_blank">http:talkingtickets.substack.com</a> Visit my website at <a href="http://www.davewakeman.com" rel="nofollow" target="_blank">www.davewakeman.com</a>