Ernest Leoty

In todays' episode, I talk to Marion Rabate, CEO/Founder of the chic active-leisurewear company, Ernest Leoty.We discuss her vision and the good, bad and ugly truths behind building a brand from scratch. We learn the benefits of being lean and agile and how manufacturing, marketing, pricing and distribution models are never set in stone.Marion shares candid stories of mistakes made, what it's really like behind the scenes and how she has grown as an entrepreneur while steering her company to success in the ultra-competitive active-leisurewear market. After listening we hope you will be inspired to follow your vision just like Marion is doing.www.ernstleaoty.com / @ernstleotyThe Business School Podcast is the official podcast of the Dan Roberts Academy.  Follow on Instagram @danroberstacademy or visit www.danrobertsgroup.comEpisode is LivePublished: Jun. 30, 2021 @ 9PM EditUnpublishAdd a TranscriptGet episode better indexed by search engines.Add Chapter MarkersListeners can tap through & see what’s coming up.Visual Soundbite AvailableSquare Soundbite - 0:15Great for Facebook, Twitter and Instagram.Download SoundbiteDelete this Soundbite and create a new one.Share Episode On FacebookTwitterLinkedInMore OptionsEmail Link to EpisodeDirect Link to MP3

This months Vanity Fair has commented that Marion Rabat is “the queen of chic Parisian activewear”, and we get to have an incredibly open and honest conversation with Marion the incredibly kind and gifted Founder of Ernest Leoty. However more importantly we celebrate how Ernest Leoty is connecting physical to digital during a time where retail is met with a historical challenge.Ernest Leoty is for many the go-to luxury lifestyle brand across various categories providing elegant athleisure wear, for our now our chaotic lives, and as Marion would say “bringing chic into comfort”.Female founders still have challenges in raising and launching their business, by celebrating and promoting female founders retail will continue to transform and grow.#luxury #retail #founder

Marion Rabate was born in Paris and grew up between Paris and London. Her love for the ballet, led her to her passion for costumes, music and the arts. From an early age, Marion dreamt of creating her own brand. Marion studied Engineering in Paris and MIT, Boston. In her diverse career, Marion worked at the Louvre Museum and subsequently in the world of finance. More recently, she was involved in fundraising for fashion brands that led her back to her dream of starting her brand. Marion’s journey began by her research in museum archives where she discovered
 the heritage corsetry of Leoty. This inspired her to create her own athleisure
 brand incorporating the ethos of Leoty, “Couture for Leisure”. Ernest Leoty launched in 2018 and since then Marion has grown her business from strength to strength.   Fans of the brand include influencers such as Niomi Smart, Debora Rosa, Olivia Lopez, Anna Vitiello, Bettina Looney, Laura Bailey and VIP Emma Roberts. Her pieces are now sold on Net a Porter, Matches, and Mytheresa.   Follow Ernest Leoty https://www.instagram.com/ernestleoty/   Use Code ‘BIGMOVE15’ for 15% off at https://ernestleoty.com/ Follow The Big Move on Instagram here: https://www.instagram.com/thebigmovepodcast/ Follow Em, The Lipstick Fever here: https://www.instagram.com/thelipstickfever/

 This week, I have the joy of interviewing Marion Rabate, the founder of Ernest Leoty. Ernest Leoty is not just another activewear business -- rather it’s THE brand that will make you want to wear corsets to the gym. Yes, really. With a design team that combines couture brand experience with technical expertise, Rabate is building ‘couture for leisure’ that the likes of Vogue, Financial Times and Wallpaper can’t get enough of. Named after the inventor of the modern corset, Ernest Leoty, Rabate’s brand combines her love of ballet, history and femininity with a wearability that London’s top retailers can’t get enough of. Follow Ernest Leoty:  Instagram, Website To keep up-to-date with everything Fashion Originators: For podcast updates - www.fashionoriginators.com  For Instagram fun - www.instagram.com/fashionoriginatorspodcast For Facebook updates - www.facebook.com/fashionoriginators Thank you so much for listening! If you enjoyed the show, it would mean the world to me if you wrote a review on Apple Podcasts! The more reviews there are, the easier it is for others to find and enjoy the show too.