Jim Kraus's guest appearances

Jim Kraus

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“[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyer’s journey around a specific type of buying decision…it is not a profile of an individual…” Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. Questions and topics we covered include:  The simplest definition of what a buyer persona actually is and what buyer personas help businesses achieve The differences between customer segments &amp; customer segmentation vs buyer personas The hardest buyer insight to discover How many buyer personas should a business even have? Who owns the creation of buyer personas? Do businesses even need buyer personas? Why it’s actually harder to buy products today than in the past (sellers aren’t the only ones feeling the pain of a new marketplace) What to do after the buyer personas are defined, what’s next?  And more!  You can connect with Jim via LinkedIn - https://www.linkedin.com/in/jimkraus/ You can connect with me via LinkedIn - https://www.linkedin.com/in/kennysoto/ Our Podcast Partner - MarketerHire If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire  Music for this podcast comes from - www.davidcuttermusic.com

“[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyer’s journey around a specific type of buying decision…it is not a profile of an individual…” Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. Questions and topics we covered include: <ul> <li>The simplest definition of what a buyer persona actually is and what buyer personas help businesses achieve</li> <li>The differences between customer segments &amp; customer segmentation vs buyer personas</li> <li>The hardest buyer insight to discover</li> <li>How many buyer personas should a business even have?</li> <li>Who owns the creation of buyer personas?</li> <li>Do businesses even need buyer personas?</li> <li>Why it’s actually harder to buy products today than in the past (sellers aren’t the only ones feeling the pain of a new marketplace)</li> <li>What to do after the buyer personas are defined, what’s next?</li> </ul> And more! You can connect with Jim via LinkedIn - <a href="https://www.linkedin.com/in/jimkraus/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jimkraus/</a> You can connect with me via LinkedIn - <a href="https://www.linkedin.com/in/kennysoto/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kennysoto/</a> Our Podcast Partner - MarketerHire If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: <a href="http://www.kennysoto.com/hire" rel="nofollow" target="_blank">www.kennysoto.com/hire</a> Music for this podcast comes from - <a href="http://www.davidcuttermusic.com" rel="nofollow" target="_blank">www.davidcuttermusic.com</a>

👥What You Need To Know About Buyer Personas with Jim Kraus - Episode #131

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing strategies. In this thought-provoking conversation, Jim sheds light on the often misunderstood concept of buyer personas and emphasizes the importance of putting the buying decision at the center of persona development. With years of experience under his belt, Jim challenges the prevailing notion of focusing solely on the individual, highlighting the significance of understanding the entire decision-making process. Jim provides valuable insights into how organizations can employ personas the right way, shifting the focus from personal characteristics to the factors that influence the buying decision. By recognizing that purchasing decisions are seldom made in isolation, Jim advocates for a more holistic approach to persona development—one that takes into account the various stakeholders, their roles, and their unique motivations. Throughout the episode, Jim shares practical tips and strategies for creating effective buyer personas. He emphasizes the importance of conducting in-depth research to uncover the underlying motivations and goals of buyers. Furthermore, he stresses the significance of aligning personas with the customer journey, ensuring that marketing efforts are tailored to address each stage of the decision-making process. Whether you're new to buyer personas or a seasoned marketing professional, this episode will provide you with valuable insights on how to leverage personas effectively. Join Elias, Mark, and Jim as they delve deep into the world of buyer personas, challenging traditional approaches and offering fresh perspectives on understanding and influencing buying decisions. LinkedIn Jim: https://www.linkedin.com/in/jimkraus/  Website: https://buyerpersona.com/  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts <a href="https://www.linkedin.com/in/eliascrum/" rel="nofollow" target="_blank">Elias Crum</a> and <a href="https://www.linkedin.com/in/markvanhorik/" rel="nofollow" target="_blank">Mark van Horik</a> have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by <a href="https://marketingguys.com/" rel="nofollow" target="_blank">Marketing Guys</a>, the #1 Martech agency in Europe. Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing strategies. In this thought-provoking conversation, Jim sheds light on the often misunderstood concept of buyer personas and emphasizes the importance of putting the buying decision at the center of persona development. With years of experience under his belt, Jim challenges the prevailing notion of focusing solely on the individual, highlighting the significance of understanding the entire decision-making process. Jim provides valuable insights into how organizations can employ personas the right way, shifting the focus from personal characteristics to the factors that influence the buying decision. By recognizing that purchasing decisions are seldom made in isolation, Jim advocates for a more holistic approach to persona development—one that takes into account the various stakeholders, their roles, and their unique motivations. Throughout the episode, Jim shares practical tips and strategies for creating effective buyer personas. He emphasizes the importance of conducting in-depth research to uncover the underlying motivations and goals of buyers. Furthermore, he stresses the significance of aligning personas with the customer journey, ensuring that marketing efforts are tailored to address each stage of the decision-making process. Whether you're new to buyer personas or a seasoned marketing professional, this episode will provide you with valuable insights on how to leverage personas effectively. Join Elias, Mark, and Jim as they delve deep into the world of buyer personas, challenging traditional approaches and offering fresh perspectives on understanding and influencing buying decisions. LinkedIn Jim: <a href="https://www.linkedin.com/in/jimkraus/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jimkraus/</a> Website: <a href="https://buyerpersona.com/" rel="nofollow" target="_blank">https://buyerpersona.com/</a> ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at <a href="http://clubmartech.com/" rel="nofollow" target="_blank">clubmartech.com</a> ** The Marketing Technology Podcast is brought to you by <a href="https://marketingguys.com/" rel="nofollow" target="_blank">Marketing Guys</a>, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at <a href="http://marketingguys.com" rel="nofollow" target="_blank">marketingguys.com</a> or contact <a href="https://www.linkedin.com/in/eliascrum/" rel="nofollow" target="_blank">Elias Crum</a> at <a href="mailto:e.crum@marketingguys.nl">e.crum@marketingguys.nl</a>

How to do Personas right - Jim Kraus, President of the Buyer Persona Institute

John Golden and Jim Karrh examine buyer personalities and recession buying decisions in this audio episode. They recommend revisiting customer profiles and talking to recent buyers to guide marketing and sales decisions. Jim Karrh proposes interviewing buyers to learn their goals, success factors, perceived hurdles, and decision criteria. Both presenters emphasize customer personas and buyer journeys' fluidity. They address market-specific buyer persona update frequency.

John Golden and Jim Karrh examine buyer personalities and recession buying decisions in this audio episode. They recommend revisiting customer profiles and talking to recent buyers to guide marketing and sales decisions. Jim Karrh proposes interviewing buyers to learn their goals, success factors, perceived hurdles, and decision criteria. Both presenters emphasize customer personas and buyer journeys' fluidity. They address market-specific buyer persona update frequency.

Unlocking the Secrets of Buyer Personas in a Downturn Economy - Jim Kraus

How well you know who wants to buy your product has a great to do with you well your sales go. The more you know, the more you can close the deal. Join me as I interview one of the best at developing your buyer Prosona - Jim Kraus

How well you know who wants to buy your product has a great to do with you well your sales go. The more you know, the more you can close the deal. Join me as I interview one of the best at developing your buyer Prosona - Jim Kraus