Hannah Mahony's guest appearances

Hannah Mahony

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Neil Patel

Pat Flynn

Chris Ducker

Michael Hyatt

Gary Vaynerchuk

Chris Brogan

Amy Porterfield

Ted Rubin

Peter Stringer

Ekaterina Walter

Mike Johnston

Shiv Singh

Greg Rose

Mike Hayes

Scott Monty

OwlTail

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is the team that directly works with Richard Branson. They of course also interact with all the other Virgin brands on a day-to-day basis, but there main responsibility is the main Virgin brand and Richard’s content – really cool stuff. Click here to subscribe to the podcast on iTunes More About This Show This episode is a great example of if you, the listener, wants to hear from a brand, I’ll do everything in my power to make it happen. I’ve always been enamoured with the Virgin brand and thought they’d make a great guest for the podcast. So when I tweeted out a few weeks ago asking people what brands they’d like to hear from on the show, I heard from a listener in the UK that he’d like to hear from Virgin. And here they are, straight from London! On today’s episode with Hannah and Greg, you’ll learn:  How Virgin uses social media to be the most irresistible brand in the world. How Richard Branson, with his jam packed schedule, still manages time for social media and creating content (after you hear this, we as small business owners have no excuse for not making time to market our business with social and content marketing!). You’ll hear how Virgin stays at the forefront and ahead of the game when it comes to social media and how you can model the same approach in your business And you’ll learn how exactly Virgin uses social media to listen to their customers to make their brand irresistible. And I’m not talking just theory here, we get into the nuts and bolts about exactly how they use social media tools to listen. And how you can do the same in your business.  Episode Resources Follow Hannah Mahony on:  Twitter  Follow Greg Rose on:  Twitter  Follow Virgin on:  Twitter Facebook Instagram Vine  Would You Help Spread the Word About the Podcast? I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU! Subscribe to the Inside Social Media Podcast  Feedback on the Podcast If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below. If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!) MP3 Download Right-click here to download the MP3 of this episode Insider Show Notes: Virgin Social Media Strategies On choosing which social media platform to focus on…  Do your research before diving into any platform. Find which platform your audience is most active and target that. Take the time to learn how the platform works and how users are using it. Use the platform as a consumer before using it from a brand perspective.  On staying ahead of the game…  You should always be actively seeking new and better ideas for your social media campaigns. As a small business owner you’re required to wear many hats to get your name out there, but that doesn’t mean it can’t be done as effectively as the big guys.  On how listening benefits your brand…  Listening should be the catalyst for any big changes within your brand. Quality customer service helps increase the quality of your business. Using a service like HootSuite allows you to monitor the behaviour of your audience. Tracking your audience lets you know what content you should be putting out in the future.  On establishing your voice…  It’s very important to be human and not sound like a robot on social media. Using a more relaxed tone through social media allows you to better express your brand’s identity. Using humour is a great way of connecting with your audience. Treat your audience as humans and they will do the same for you.  On measuring the success of your social media efforts…  Keep a close eye on individual comments and feedback to gauge the overall sentiment of your social media campaigns. There’s an advantage for small businesses in analyzing the reaction of a smaller audience. Use your audiences reactions to further improve what you’re doing through social media down the track.  On finding the time for social media…  Using social media is just as important as any other method of customer research. Get into a schedule and choose a time every day for your social media efforts. Getting into a routine is the hardest part, but once you get started you may become a little bit obsessed. You cannot afford not to be involved with social media.    The post ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony &amp; Greg Rose appeared first on Rick Mulready.

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is the team that directly works with Richard Branson. They of course also interact with all the other Virgin brands on a day-to-day basis, but there main responsibility is the main Virgin brand and Richard’s content – really cool stuff. <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">Click here to subscribe to the podcast on iTunes</a> <h2>More About This Show</h2> This episode is a great example of if you, the listener, wants to hear from a brand, I’ll do everything in my power to make it happen. I’ve always been enamoured with the Virgin brand and thought they’d make a great guest for the podcast. So when I tweeted out a few weeks ago asking people what brands they’d like to hear from on the show, I heard from a listener in the UK that he’d like to hear from Virgin. And here they are, straight from London! On today’s episode with Hannah and Greg, you’ll learn: <ul> <li>How Virgin uses social media to be the most irresistible brand in the world.</li> <li>How Richard Branson, with his jam packed schedule, still manages time for social media and creating content (after you hear this, we as small business owners have no excuse for not making time to market our business with social and content marketing!).</li> <li>You’ll hear how Virgin stays at the forefront and ahead of the game when it comes to social media and how you can model the same approach in your business</li> <li>And you’ll learn how exactly Virgin uses social media to listen to their customers to make their brand irresistible. And I’m not talking just theory here, we get into the nuts and bolts about exactly how they use social media tools to listen. And how you can do the same in your business.</li> </ul> <h2>Episode Resources</h2> Follow Hannah Mahony on: <ul> <li><a href="https://twitter.com/hannahmahony‎" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li> </ul> Follow Greg Rose on: <ul> <li><a href="https://twitter.com/greglrose" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li> </ul> Follow Virgin on: <ul> <li><a href="https://twitter.com/virgin" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li> <li><a href="http://facebook.com/virgin" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li> <li><a href="http://instagram.com/virgingroup" rel="noopener noreferrer nofollow" target="_blank">Instagram</a></li> <li><a href="http://vine.co/virgin" rel="noopener noreferrer nofollow" target="_blank">Vine</a></li> </ul> <h2>Would You Help Spread the Word About the Podcast?</h2> I’d be forever grateful if you helped share the podcast.  <a href="http://ctt.ec/bQUhG" rel="noopener noreferrer nofollow" target="_blank">Click here for a pre-populated tweet </a>to help spread the word to your friends on Twitter.  THANK YOU! <h2>Subscribe to the Inside Social Media Podcast</h2> <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="nofollow" target="_blank"></a><a href="http://www.stitcher.com/podcast/rick-mulready/the-inside-social-media-podcast" rel="nofollow" target="_blank"></a> <h2>Feedback on the Podcast</h2> If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below. If you enjoyed this podcast, I’d be extremely grateful if you would take a second and <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">leave me a review and rating over on iTunes</a>.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!) <h2>MP3 Download</h2> <a href="https://traffic.libsyn.com/rickmulready/ISM_Episode_46_Virgin.mp3" rel="noopener noreferrer nofollow" target="_blank">Right-click here to download the MP3 of this episode</a> <h2>Insider Show Notes: Virgin Social Media Strategies</h2> On choosing which social media platform to focus on… <ul> <li>Do your research before diving into any platform.</li> <li>Find which platform your audience is most active and target that.</li> <li>Take the time to learn how the platform works and how users are using it.</li> <li>Use the platform as a consumer before using it from a brand perspective.</li> </ul> On staying ahead of the game… <ul> <li>You should always be actively seeking new and better ideas for your social media campaigns.</li> <li>As a small business owner you’re required to wear many hats to get your name out there, but that doesn’t mean it can’t be done as effectively as the big guys.</li> </ul> On how listening benefits your brand… <ul> <li>Listening should be the catalyst for any big changes within your brand.</li> <li>Quality customer service helps increase the quality of your business.</li> <li>Using a service like HootSuite allows you to monitor the behaviour of your audience.</li> <li>Tracking your audience lets you know what content you should be putting out in the future.</li> </ul> On establishing your voice… <ul> <li>It’s very important to be human and not sound like a robot on social media.</li> <li>Using a more relaxed tone through social media allows you to better express your brand’s identity.</li> <li>Using humour is a great way of connecting with your audience.</li> <li>Treat your audience as humans and they will do the same for you.</li> </ul> On measuring the success of your social media efforts… <ul> <li>Keep a close eye on individual comments and feedback to gauge the overall sentiment of your social media campaigns.</li> <li>There’s an advantage for small businesses in analyzing the reaction of a smaller audience.</li> <li>Use your audiences reactions to further improve what you’re doing through social media down the track.</li> </ul> On finding the time for social media… <ul> <li>Using social media is just as important as any other method of customer research.</li> <li>Get into a schedule and choose a time every day for your social media efforts.</li> <li>Getting into a routine is the hardest part, but once you get started you may become a little bit obsessed.</li> <li>You cannot afford not to be involved with social media.</li> </ul> The post <a href="https://rickmulready.com/virgin-social-media/" rel="nofollow" target="_blank">ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony &amp; Greg Rose</a> appeared first on <a href="https://rickmulready.com" rel="nofollow" target="_blank">Rick Mulready</a>.

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose