Rod Arnold's guest appearances

Rod Arnold

Leading Good

Group Thinkers

Taking the Leap

Afdhel Aziz

Jeremy Cowart

Mark Horvath

Scott Harrison

Cindy Gallop

Karen Cahn

Becca Stevens

Susan McPherson

Rachel Stephenson

Justin Wheeler

Danny Alexander

Jake Wood

Matt Scott

Mike Johnston

Charles Best

OwlTail

Rod Arnold graduated from Texas A&amp;M University and was a member of the famed Corps of Cadets. He is the Chairman of the Board of The Delta Chi Educational Foundation, CEO of All Pro Rush, and the CEO of the Bourbon Whisperer. Follow him on Instagram at the Show Notes: Rod starts by sharing his origin story and what motivated him to leave a 30-year career as a healthcare executive to become the "Bourbon Whisperer." How did he discover this opportunity? Why did he make the leap? (15:00) - Rod discusses how his wife was an essential part of starting the company and helping him craft the business plan. He recognizes how this pivot will be better for him and his career. Having situational awareness of what is going on in the world around you is important to see opportunities. (20:00) - Rod discusses how sales classes and learnings from his career helped him during the transition and manage the tensions and stress of making a dramatic career shift. How do you break out of patterns and habits to do something new? "The chains of our habits are unnoticeable until they are too strong to be broken!" (27:00) - Rod started his business by finding a place to serve others! Start by serving others and you will find a way to grow. (30:00) - The first crisis for the industry was Prohibition from 1920 to 1933. The second crisis in American bourbon history came during the 1960s as the younger generations turned away from their parent's whiskey and turned to clear liquors. When Sean Connery as James Bond asks for a martini "shaken not stirred," this marks the cultural shift. (33:00) - The Heaven Hill Distillery fire shows how this industry, with many generations of family-owned businesses, are connected, and help each other in good times and bad. (39:00) - What is the right way to drink bourbon? (41:00) - Women have three times the taste and olfactory senses men have. They are much better at picking up the tastes and smells in food, wine, and alcohol.  (44:00) - Frank Sinatra always drank Jack Daniels. He was the first celebrity endorser of a product and never got paid for it. He had a favorite drink and a secret way to drink it. Rod gives the story of Frank Sinatra. Book Recommendation - "The Way You Wear Your Hat: Frank Sinatra and The Lost Art of Livin"  (50:00) - Bourbon does not need to be made in Kentucky but must be made in the United States to be called a Bourbon.The weather, water, and barrel, all impact the bourbon as much as the ingredients.   Bottle and Bond - passed in 1897 was the first consumer protection act in America to protect citizens from the "snake oil salesmen" in the old west selling poor-grade alcohols, tonics, and elixirs that were killing people.  (1:07:00) - What has happened to give the industry a resurgence today? American Whiskey is booming today. Old Rip Van Winkle Distillery Weller, Old Fitzgerald, and Makers Mark were brands sold off to other distillers. The family held on to one brand "Old Rip Van Winkle." The Japanese market and investment also helped save the American bourbon market.   "Wheated Bourbons" are softer and smoother. A few examples are Larceny, Weller, Old Fitzgerald, Old Rip Van Winkle, and Makers Mark. Follow Rod Arnold at The Bourbon Whisperer and on Instagram No matter what you do in life have enthusiasm. If you don't have it in your current job it might be time to start looking around for something else to do. Book Recommendations Bourbon Curious by Fred Minnick Bourbon Justice by Brian Haara Pappland by Wright Thompson Four Roses - The Return of a Whiskey Legend by Al Young  

Rod Arnold graduated from <a href="https://www.tamu.edu/" rel="nofollow" target="_blank">Texas A&amp;M University</a> and was a member of the famed Corps of Cadets. He is the Chairman of the Board of The Delta Chi Educational Foundation, CEO of All Pro Rush, and the CEO of the <a href="https://bourbonwhisperer.com/" rel="nofollow" target="_blank">Bourbon Whisperer</a>. Follow him on Instagram at the Show Notes:<ul> <li>Rod starts by sharing his origin story and what motivated him to leave a 30-year career as a healthcare executive to become the "Bourbon Whisperer." How did he discover this opportunity? Why did he make the leap?</li> <li>(15:00) - Rod discusses how his wife was an essential part of starting the company and helping him craft the business plan. He recognizes how this pivot will be better for him and his career. Having situational awareness of what is going on in the world around you is important to see opportunities.</li> <li>(20:00) - Rod discusses how sales classes and learnings from his career helped him during the transition and manage the tensions and stress of making a dramatic career shift. How do you break out of patterns and habits to do something new?</li> <li>"The chains of our habits are unnoticeable until they are too strong to be broken!"</li> <li>(27:00) - Rod started his business by finding a place to serve others! Start by serving others and you will find a way to grow.</li> <li>(30:00) - The first crisis for the industry was Prohibition from 1920 to 1933. The second crisis in American bourbon history came during the 1960s as the younger generations turned away from their parent's whiskey and turned to clear liquors. When Sean Connery as James Bond asks for a martini "shaken not stirred," this marks the cultural shift.</li> <li>(33:00) - The Heaven Hill Distillery fire shows how this industry, with many generations of family-owned businesses, are connected, and help each other in good times and bad.</li> <li>(39:00) - What is the right way to drink bourbon?</li> <li>(41:00) - Women have three times the taste and olfactory senses men have. They are much better at picking up the tastes and smells in food, wine, and alcohol. </li> <li>(44:00) - Frank Sinatra always drank Jack Daniels. He was the first celebrity endorser of a product and never got paid for it. He had a favorite drink and a secret way to drink it. Rod gives the story of Frank Sinatra.</li> <li>Book Recommendation - <a href="https://www.amazon.com/Way-You-Wear-Your-Hat/dp/006018289X/ref=sr_1_1?crid=15FAJZLW64IY3&amp;keywords=the+way+you+wear+your+hat+frank+sinatra+and+the+lost+art+of+livin&amp;qid=1673259687&amp;sprefix=the+way+you+wer+your+hat+%2Caps%2C98&amp;sr=8-1" rel="nofollow" target="_blank">"The Way You Wear Your Hat: Frank Sinatra and The Lost Art of Livin"</a> </li> <li>(50:00) - Bourbon does not need to be made in Kentucky but must be made in the United States to be called a Bourbon.<ul><li>The weather, water, and barrel, all impact the bourbon as much as the ingredients.</li></ul> </li> <li> <a href="https://en.wikipedia.org/wiki/Bottled_in_bond" rel="nofollow" target="_blank">Bottle and Bond</a> - passed in 1897 was the first consumer protection act in America to protect citizens from the "snake oil salesmen" in the old west selling poor-grade alcohols, tonics, and elixirs that were killing people. </li> <li>(1:07:00) - What has happened to give the industry a resurgence today? American Whiskey is booming today.<ul> <li><a href="https://www.oldripvanwinkle.com/" rel="nofollow" target="_blank">Old Rip Van Winkle Distillery</a></li> <li>Weller, Old Fitzgerald, and Makers Mark were brands sold off to other distillers. The family held on to one brand "Old Rip Van Winkle."</li> <li>The Japanese market and investment also helped save the American bourbon market.</li> </ul> </li> <li>"Wheated Bourbons" are softer and smoother. A few examples are Larceny, Weller, Old Fitzgerald, Old Rip Van Winkle, and Makers Mark.</li> <li>Follow Rod Arnold at <a href="https://bourbonwhisperer.com/" rel="nofollow" target="_blank">The Bourbon Whisperer</a> and on Instagram</li> <li>No matter what you do in life have enthusiasm. If you don't have it in your current job it might be time to start looking around for something else to do.</li> <li>Book Recommendations<ul> <li>Bourbon Curious by Fred Minnick</li> <li>Bourbon Justice by Brian Haara</li> <li>Pappland by Wright Thompson</li> <li>Four Roses - The Return of a Whiskey Legend by Al Young</li> </ul> </li></ul>

The Bourbon Whisperer - The Art, Science, and History of American Bourbon with Rod Arnold

Rod Arnold has worked with some of the most uniquely branded nonprofits, including charity : water and Soles4Souls.  On this episode of Groupthinkers, host Justin McCord visits with Rod about the lessons he has learned as a client and consultant, and how nonprofits can develop content marketing strategies to drive their program forward. Follow Groupthinkers on Twitter/Instagram @groupthinkers.For more information visit rkdgroup.com/podcast.

Rod Arnold has worked with some of the most uniquely branded nonprofits, including charity : water and Soles4Souls. On this episode of Groupthinkers, host Justin McCord visits with Rod about the lessons he has learned as a client and consultant, and how nonprofits can develop content marketing strategies to drive their program forward. Follow Groupthinkers on Twitter/Instagram @groupthinkers. For more information visit <a href="http://rkdgroup.com/podcast" rel="nofollow" target="_blank">rkdgroup.com/podcast</a>.

Season 3 - Rod Arnold thinks about content marketing

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. This episode features Rod Arnold answering two important questions: What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization?  To learn more, visit LeadingGood.com

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. This episode features Rod Arnold answering two important questions: What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization?  To learn more, visit <a href="http://LeadingGood.com" rel="nofollow" target="_blank">LeadingGood.com</a>

Episode 46: 3 Secret Ingredients of Irresistible Nonprofits with Rod Arnold, co-founder of Leading Good.

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. This episode is the audio version of a video Rod recently produced focused on the 5 questions a nonprofit can ask themselves to diagnose what's working in their marketing. The full video is available at LeadingGood.com 

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. This episode is the audio version of a video Rod recently produced focused on the 5 questions a nonprofit can ask themselves to diagnose what's working in their marketing. The full video is available at <a href="http://LeadingGood.com" rel="nofollow" target="_blank">LeadingGood.com</a>

Episode 44: Nonprofit Marketing Checkup with Rod Arnold

Hugh Weber

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. This is a bonus episode featuring a conversation with Leading Good co-creators, Rod Arnold &amp; Hugh Weber, about end of the year fundraising for nonprofits. To learn more, visit LeadingGood.com

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. This is a bonus episode featuring a conversation with Leading Good co-creators, Rod Arnold &amp; Hugh Weber, about end of the year fundraising for nonprofits. To learn more, visit <a href="http://LeadingGood.com" rel="nofollow" target="_blank">LeadingGood.com</a>

Bonus Episode: End of Year Fundraising Advice with Rod Arnold & Hugh Weber

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good Co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. In this episode, we decided to share some of the expertise behind Leading Good with Hugh Weber interviewing Rod Arnold. To learn more about Leading Good, visit LeadingGood.com

Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good Co-creators, Rod Arnold &amp; Hugh Weber, and features a leading voice in the social good sector. In this episode, we decided to share some of the expertise behind Leading Good with Hugh Weber interviewing Rod Arnold. To learn more about Leading Good, visit <a href="http://LeadingGood.com" rel="nofollow" target="_blank">LeadingGood.com</a>

Episode 15: Leading Good with social good strategist, consultant, and Leading Good Co-creator, Rod Arnold

For over twenty years, Rod Arnold and Hugh Weber have been called upon to provide advice and strategy at the highest levels of leadership for nonprofits, businesses and government. Under Rod’s leadership as COO, charity:water emerged as a premier cause brand and digital marketing leader, innovating in the use of social media and peer-to-peer fundraising. Leveraging cutting edge data techniques, network theory and low-cost community organizing strategies, Hugh built a multi-million dollar nonprofit to connect the creative class of Rural America. Rod and Hugh have also been fortunate to work with global brands like Paramount Pictures, Compassion International, Ford, and the World Economic Forum as clients and collaborators. Regardless of the project, they have always had a simple purpose: to empower leaders to maximize their impact and do more Good. Through their work, Rod and Hugh have developed a world class network of social good leaders and expertise on how to transform organizations from mission to movement. But, until now, they have been limited to one-on-one client relationships and ‘sage on the stage’ presentations at conferences. Rod and Hugh are proud to launch Leading Good, a joint endeavor committed to extending and deepening their work to reach as many leaders in social enterprises as possible. Leading Good seeks to both inspire leaders and equip them with strategic and practical insights specific for leaders of Good. So whether you’re focused on growing a nonprofit organization, building a social enterprise, or marketing a purpose-driven brand, this is for you. Welcome to Leading Good.

For over twenty years, Rod Arnold and Hugh Weber have been called upon to provide advice and strategy at the highest levels of leadership for nonprofits, businesses and government. Under Rod’s leadership as COO, charity:water emerged as a premier cause brand and digital marketing leader, innovating in the use of social media and peer-to-peer fundraising. Leveraging cutting edge data techniques, network theory and low-cost community organizing strategies, Hugh built a multi-million dollar nonprofit to connect the creative class of Rural America. Rod and Hugh have also been fortunate to work with global brands like Paramount Pictures, Compassion International, Ford, and the World Economic Forum as clients and collaborators. Regardless of the project, they have always had a simple purpose: to empower leaders to maximize their impact and do more Good. Through their work, Rod and Hugh have developed a world class network of social good leaders and expertise on how to transform organizations from mission to movement. But, until now, they have been limited to one-on-one client relationships and ‘sage on the stage’ presentations at conferences. Rod and Hugh are proud to launch Leading Good, a joint endeavor committed to extending and deepening their work to reach as many leaders in social enterprises as possible. Leading Good seeks to both inspire leaders and equip them with strategic and practical insights specific for leaders of Good. So whether you’re focused on growing a nonprofit organization, building a social enterprise, or marketing a purpose-driven brand, this is for you. Welcome to Leading Good.