Zach Pelka's guest appearances

Zach Pelka

Cryptoconomy

BABE: the Bitcoin and Blockchain Evolution Podcast

XChateau Wine Podcast

Pat Duffy

Matthew Sullivan

Larry Sanger

Morgan Steckler

Larry Sharpe

Trent McConaghy

Mance Rayder

Peggy Grande

Dana Budzyn

Mark Kilaghbian

Joseph Kelly

Enrique Sotomayor

Adam Koltun

Chris Garner

John Koval

OwlTail

In less than three years, Jen &amp; Zach Pelka, the sister and brother co-founders of Une Femme, have taken what was supposed to be an in-house wine brand for their Champagne Bars The Riddler to the fastest-growing sparkling wine in the US. Leveraging data from The Riddler sales with a mission of promoting women and enabling the shattering of glass ceilings, Jen &amp; Zach have taken a CPG approach to rocket Une Femme to become a national player.  Detailed Show Notes: Une Femme launchInitially designed as an in-house brand for The RiddlerData from The Riddler, from 2 bars, 150-200 wines sold by the glass, 70% women, difficult to find affordable, approachable sparkling rosés by the glass led to Une Femme designLaunched Feb 2020 - a bad time for on-premise, Covid closures forced more national distributionWine portfolioThe Betty - sparkling white, named after Betty White, no dosage, 80% PN / 20% CHThe Callie - sparkling rosé from California, 1st wine to take off$32 retail ProductWork directly w/ wineries and winemakers, capital-light modelMostly Central Coast, CAMade in 3 locations w/ a Type 2 winery licenseMade w/ Charmat method (tank) - faster, less expensive, more scalable, spends 1-3 months in tankMotto - “World-class women-made wines that give back to female-centered charities”Each wine partnered w/ charities, which gets a lot of pressThe Callie - Breast Cancer Research FundThe Betty - Dress for SuccessLimited Edition Wines (Piquettes) - Tree SistersBatonnage Forum (for more detail, see XChateau Ep 40)Assesses donations every quarter for contribution amount; can’t tie a specific $ amount to a bottle due to alcohol complianceFastest growing sparkling wine brand in the US2020 - 1,500 cases2021 - 5,400 cases2022E - ~100,000 cases2023E - &gt;200,000 casesAspiration - 400-500k case brand to become a “call brand” for sparkling wine, where customers ask for it by nameDiversity at scale is mostly restricted by access to capital (Une Femme just able to raise $10M Series A)PackagingMultiple formats - 750ml, 187ml, 250ml cansSmall formats launched to take advantage of events, charities where small bottles (w/ straws) / cans will be photographed/seen vs. drinking from a glass250ml cans driven by Delta - lighter, more scalable, sustainablePrice - will be ~$24.99 from major retail partners as the product scalesTargeting premiumization categories ($20-40 range) and growing the sparkling categoryPromotionBrand partners - Marriott (by the glass in high-end hotels - Ritz Carlton, St Regis, JW Marriott), DeltaMost successful promotion - Hall of Femme awards program celebrated 365 women who have shattered a glass ceiling. Sent them a crate of wine with stunt glass and a hammer to shatter it. Based on the brand name “Une Femme,” meaning it only takes 1 woman to shatter a glass ceilingHas done social media, paid advertising, email marketing, &amp; just started text marketingDoes a lot of events and donations to lots of charitiesWord of mouth from friends in the industry (e.g., wine shop owners, sommeliers) Branded credit card - to be part of customers' lives, introducing similar, women-focused, women-owned brands (e.g., Milk Bar), capitalizing on the movement of women supporting women, esp with their walletsBrand ambassador program - run through a 3rd party as a way to have affiliate marketing for influencersHighest ROI marketing - things that lead to partnerships w/ large national players, e.g., trade shows Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

In less than three years, Jen &amp; Zach Pelka, the sister and brother co-founders of Une Femme, have taken what was supposed to be an in-house wine brand for their Champagne Bars The Riddler to the fastest-growing sparkling wine in the US. Leveraging data from The Riddler sales with a mission of promoting women and enabling the shattering of glass ceilings, Jen &amp; Zach have taken a CPG approach to rocket Une Femme to become a national player.  Detailed Show Notes: Une Femme launch<ul><li>Initially designed as an in-house brand for The Riddler</li><li>Data from The Riddler, from 2 bars, 150-200 wines sold by the glass, 70% women, difficult to find affordable, approachable sparkling rosés by the glass led to Une Femme design</li><li>Launched Feb 2020 - a bad time for on-premise, Covid closures forced more national distribution</li></ul>Wine portfolio<ul><li>The Betty - sparkling white, named after Betty White, no dosage, 80% PN / 20% CH</li><li>The Callie - sparkling rosé from California, 1st wine to take off</li><li>$32 retail </li></ul>Product<ul><li>Work directly w/ wineries and winemakers, capital-light model</li><li>Mostly Central Coast, CA</li><li>Made in 3 locations w/ a Type 2 winery license</li><li>Made w/ Charmat method (tank) - faster, less expensive, more scalable, spends 1-3 months in tank</li></ul>Motto - “World-class women-made wines that give back to female-centered charities”Each wine partnered w/ charities, which gets a lot of press<ul><li>The Callie - Breast Cancer Research Fund</li><li>The Betty - Dress for Success</li><li>Limited Edition Wines (Piquettes) - Tree Sisters</li><li>Batonnage Forum (for more detail, see XChateau Ep 40)</li><li>Assesses donations every quarter for contribution amount; can’t tie a specific $ amount to a bottle due to alcohol compliance</li></ul>Fastest growing sparkling wine brand in the US<ul><li>2020 - 1,500 cases</li><li>2021 - 5,400 cases</li><li>2022E - ~100,000 cases</li><li>2023E - &gt;200,000 cases</li><li>Aspiration - 400-500k case brand to become a “call brand” for sparkling wine, where customers ask for it by name</li><li>Diversity at scale is mostly restricted by access to capital (Une Femme just able to raise $10M Series A)</li></ul>Packaging<ul><li>Multiple formats - 750ml, 187ml, 250ml cans</li><li>Small formats launched to take advantage of events, charities where small bottles (w/ straws) / cans will be photographed/seen vs. drinking from a glass</li><li>250ml cans driven by Delta - lighter, more scalable, sustainable</li></ul>Price - will be ~$24.99 from major retail partners as the product scales<ul><li>Targeting premiumization categories ($20-40 range) and growing the sparkling category</li></ul>Promotion<ul><li>Brand partners - Marriott (by the glass in high-end hotels - Ritz Carlton, St Regis, JW Marriott), Delta</li><li>Most successful promotion - Hall of Femme awards program celebrated 365 women who have shattered a glass ceiling. Sent them a crate of wine with stunt glass and a hammer to shatter it. Based on the brand name “Une Femme,” meaning it only takes 1 woman to shatter a glass ceiling</li><li>Has done social media, paid advertising, email marketing, &amp; just started text marketing</li><li>Does a lot of events and donations to lots of charities</li><li>Word of mouth from friends in the industry (e.g., wine shop owners, sommeliers) </li><li>Branded credit card - to be part of customers' lives, introducing similar, women-focused, women-owned brands (e.g., Milk Bar), capitalizing on the movement of women supporting women, esp with their wallets</li><li>Brand ambassador program - run through a 3rd party as a way to have affiliate marketing for influencers</li><li>Highest ROI marketing - things that lead to partnerships w/ large national players, e.g., trade shows</li></ul> <a href="https://open.acast.com/public/patreon/fanSubscribe/7472761" rel="noopener noreferrer nofollow" target="_blank">Get access to library episodes</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme

Today Mark sits down with Zach Pelka the CEO of Mineful, a payments framework that easily integrates into any desktop application, enabling users to pay you with their spare computing power. Mineful uses this to generate cryptocurrency and pay users in USD directly to their banks. The pair discuss ways mining can create value for users of platforms like Spotify and games like Fortnite from the comfort of their Macs, PCs, and IOTs. Is proof of work just getting started? Mineful.com@Mineful--- Send in a voice message: https://podcasters.spotify.com/pod/show/cryptoconomy/message

Today Mark sits down with Zach Pelka the CEO of Mineful, a payments framework that easily integrates into any desktop application, enabling users to pay you with their spare computing power. Mineful uses this to generate cryptocurrency and pay users in USD directly to their banks. The pair discuss ways mining can create value for users of platforms like Spotify and games like Fortnite from the comfort of their Macs, PCs, and IOTs. Is proof of work just getting started? <a href="http://Mineful.com" rel="nofollow" target="_blank">Mineful.com</a> @Mineful --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/cryptoconomy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/cryptoconomy/message</a>

Mining for VBucks w/ Zach Pelka (Mineful)