Tarik Fontenelle's guest appearances

Tarik Fontenelle

Creative Lives

People Doing Things

Sarah Williams

Laura Pannack

Paul Smith

Kate Moross

Duncan Keith

Brendan Dawes

Nafisa Bakkar

Rob Wallis

Gavin Strange

Lily Simpson

Tristan Oliver

Emma Gannon

Mona Chalabi

Kate Hamilton

Yinka Ilori

OwlTail

This one's a banger. Tarik Fontenelle founder of research agency On Road. We talk the importance of culture, the need for more representation, their legendary work with Nike which inspired the 'Nothing Beats A Londoner' campaign with Wieden + Kennedy, and the need for advertising agencies to fix up, look sharp. Not one to be missed.  

<p>This one's a banger. Tarik Fontenelle founder of research agency On Road. We talk the importance of culture, the need for more representation, their legendary work with Nike which inspired the 'Nothing Beats A Londoner' campaign with Wieden + Kennedy, and the need for advertising agencies to fix up, look sharp. Not one to be missed.  </p>

On Road - Tarik Fontenelle 

This week on the podcast we chat to Tarik Fontenelle, a researcher, anthropologist and co-founder of strategic insight agency, ON.ROAD. Based in London, Tarik and his team investigate the thoughts, passions and trends driving young people – anywhere from Bow to Bolivia – helping brands create advertising campaigns and products that really resonate with them. In this episode, Tarik tells us more about how his research for Nike laid the foundations for the Nothing Beats a Londoner campaign, the people skills needed to be an anthropologist and he how he knew research was his dream job while still in his teens.

Creative Lives: Researcher Tarik Fontenelle on travelling the world to investigate youth subcultures