EP 021 Rachel Schenck: Profitable Brand Marketing To Attract Affluent Clients
Marketing to Millionaires
Rachel Schenck is a brilliant graphic designer and a partner of mine in the Innovate Brand Agency. What makes Rachel’s talent so unique is that she truly understands what is needed to create affluent and attractive brands for our entrepreneurial clients. Her knowledge goes far beyond graphic design skills. Rachel understands how to create a branding vision that translates to a visual vocabulary that is strategic and effective.Here are just a few of the takeaways you’ll learn in this episode:· What branding really is and why yours might be repelling affluent clients.· Why you don’t want a graphic designer to create your brand.· What you absolutely need before you do any design of the visual brand.· Why the affluent are extra difficult to impress and how you can make that work in your favor.· The number one thing that gets in the way of branding for the affluent - you might be surprised!Enjoy the show and remember to claim these special bonuses / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on FacebookCash Infusion Brand Training (Value: $297)Apply for FREE Strategy Review Session Connect with KellyWebsite www.MarketingToMillionairesPodcast.comFacebook www.facebook.com/officialkellyoneilInstagram www.instagram.com/officialkellyoneil/Linked In https://www.linkedin.com/in/officialkellyoneil/Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
The Importance of Building a Lasting Brand with Rachel Schenck
Savvy Social Podcast
Your brand is so much more than a logo. In today’s podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for: Tips for branding your social media profiles What makes a good logo The types of files you need to get from your designer How to see if your ideal company name is taken Quotes from this episode: If you want a brand that can stand the test of time, make sure you have enough information. Your brand should look like you belong the industry. If you have a business, whether it’s online or not, you have to have a business card. About Rachel: Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms. Connect with Rachel: Website Facebook Pinterest Links mentioned in this interview: Rachel’s Free Download US Trademark Site (further instructions in Rachel’s free download) Want more social media help? Join the free Facebook Crew!