Natalie Denyse's guest appearances

Natalie Denyse

She Creates Business

The Wedding Biz - Behind the Scenes of the Wedding Business

The Confetti Hour Podcast

The Wedding Film School Show

Heidi Thompson

Meghan Ely

Aleya Harris

Meryl Snow

Kylie Carlson

Leah Weinberg

Mary Swaffield

Kristy Rice

Lindsey Nickel

Megan Gillikin

Eddie Zaratsian

Michelle Durpetti

Michelle Loretta

Emily Sullivan

Neillie Butler

OwlTail

"The best-laid PR &amp; marketing strategies are rooted in intent and purpose." Listen as Andy Kushner and his guest Natalie Denyse discuss essential building blocks of a strong PR and marketing strategy, how to create a culture for your brand, and rethinking your brand message plus much more on this episode of The Wedding Biz. Natalie is the founder of In Good Company Public Relations, a boutique PR and marketing firm servicing distinguished brands in the wedding, events, and hospitality industry. She uses a forward-thinking approach, combining media relations, social content, and off-line marketing tactics into one holistic strategy. Natalie is also the creator of The Essential PR &amp; Marketing Field Guide, a digital education resource for creative brands looking to propel their businesses to new heights. "Reach your clients where they are." Listen, as Natalie shares, the first thing you need to build a strong PR and marketing strategy is a powerful message or elevator pitch. She also discusses ways to keep your brand secure and build relationships even when things get a little unpredictable, like they are now with the pandemic, but also think about strategies that will pay off in the long term. "A post should feel thought out." Natalie shares examples of what she means by keeping up with your social media by curating photos on Instagram and telling stories by utilizing the full capabilities of a caption. Another way is to put out an email newsletter sharing something of value to let them know you are thinking of them. Don't miss a word of what she has to say. Also, Andy has launched a new podcast network called The Wedding Biz Network, in which he produces podcasts for other people in the event industry, with Sean Low being its first member. Sean's show, The Business Of Being Creative, comes out every Tuesday and stay tuned for more new show announcements coming soon.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.    Show Highlights: [02:01] Welcome to the show, Natalie! [02:41] Natalie gives her definition of public relations and marketing. [04:42] Where did you cultivate your passion for public relations and marketing? [06:58] Natalie shares the building blocks of a strong PR and marketing strategy. [07:27] The first thing Natalie says you need is a powerful message. [09:43] What is your elevator pitch? [11:35] Natalie encourages anyone who is thinking about getting started with PR and marketing to build a consistent content strategy. [14:22] Natalie shares that you need a proactive value-forward approach to relationship building. [15:11] How do you create a culture that will follow your brand through the hard times? [17:39] Natalie speaks about establishing strategies now that will pay off in the long term. [20:35] Think about ways to expand your network thoughtfully to get your ideal clients in the room. [21:13] What is your advice for people who feel stuck right now with the pandemic slowdown? [24:21] Now is the time to refine the pieces of your marketing message to ensure that all the decision-makers feel comforted that you understand their unique needs. [26:11] Natalie shares some other things that you can do to keep your momentum. [28:41] What do you mean by storytelling as related to posting on social media? [31:27] Brands should think creatively about how they can do more storytelling. [34:05] Natalie shares that if you are a creative and you have something to offer your clients or industry partners, put together an email newsletter. [35:20] Decide where you will put your efforts to build your business for the long term to weather the storm down the road. [36:21] Natalie, do you have any final thoughts for the listeners? [37:08] Thank you, Natalie, for being on the show!   LINKS &amp; RESOURCES   Find Natalie: Natalie Denyse The Essential PR &amp; Marketing Field Guide In Good Company PR | Wedding Industry Marketing @ingoodcompanypr  Instagram   Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Support The Wedding Biz by clicking here.    Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com   Mentioned:  Neillie Butler on The Wedding Biz

"The best-laid PR &amp; marketing strategies are rooted in intent and purpose." Listen as Andy Kushner and his guest Natalie Denyse discuss essential building blocks of a strong PR and marketing strategy, how to create a culture for your brand, and rethinking your brand message plus much more on this episode of <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz.</a> Natalie is the founder of In Good Company Public Relations, a boutique PR and marketing firm servicing distinguished brands in the wedding, events, and hospitality industry. She uses a forward-thinking approach, combining media relations, social content, and off-line marketing tactics into one holistic strategy. Natalie is also the creator of The Essential PR &amp; Marketing Field Guide, a digital education resource for creative brands looking to propel their businesses to new heights. "Reach your clients where they are." Listen, as Natalie shares, the first thing you need to build a strong PR and marketing strategy is a powerful message or elevator pitch. She also discusses ways to keep your brand secure and build relationships even when things get a little unpredictable, like they are now with the pandemic, but also think about strategies that will pay off in the long term. "A post should feel thought out." Natalie shares examples of what she means by keeping up with your social media by curating photos on Instagram and telling stories by utilizing the full capabilities of a caption. Another way is to put out an email newsletter sharing something of value to let them know you are thinking of them. Don't miss a word of what she has to say. Also, Andy has launched a new podcast network called The Wedding Biz Network, in which he produces podcasts for other people in the event industry, with Sean Low being its first member. Sean's show, The Business Of Being Creative, comes out every Tuesday and stay tuned for more new show announcements coming soon. SUPPORTING THE WEDDING BIZ Become a <a href="https://www.patreon.com/TheWeddingBizNetwork" rel="nofollow" target="_blank">patron</a> and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: <a href="https://www.patreon.com/TheWeddingBizNetwork" rel="nofollow" target="_blank">contribute</a>.  Show Highlights: [02:01] Welcome to the show, Natalie! [02:41] Natalie gives her definition of public relations and marketing. [04:42] Where did you cultivate your passion for public relations and marketing? [06:58] Natalie shares the building blocks of a strong PR and marketing strategy. [07:27] The first thing Natalie says you need is a powerful message. [09:43] What is your elevator pitch? [11:35] Natalie encourages anyone who is thinking about getting started with PR and marketing to build a consistent content strategy. [14:22] Natalie shares that you need a proactive value-forward approach to relationship building. [15:11] How do you create a culture that will follow your brand through the hard times? [17:39] Natalie speaks about establishing strategies now that will pay off in the long term. [20:35] Think about ways to expand your network thoughtfully to get your ideal clients in the room. [21:13] What is your advice for people who feel stuck right now with the pandemic slowdown? [24:21] Now is the time to refine the pieces of your marketing message to ensure that all the decision-makers feel comforted that you understand their unique needs. [26:11] Natalie shares some other things that you can do to keep your momentum. [28:41] What do you mean by storytelling as related to posting on social media? [31:27] Brands should think creatively about how they can do more storytelling. [34:05] Natalie shares that if you are a creative and you have something to offer your clients or industry partners, put together an email newsletter. [35:20] Decide where you will put your efforts to build your business for the long term to weather the storm down the road. [36:21] Natalie, do you have any final thoughts for the listeners? [37:08] Thank you, Natalie, for being on the show! LINKS &amp; RESOURCES Find Natalie: <a href="https://www.ingoodcompanypr.com/" rel="nofollow" target="_blank">Natalie Denyse</a> <a href="https://www.theessentialprfieldguide.com/" rel="nofollow" target="_blank">The Essential PR &amp; Marketing Field Guide</a> <a href="https://www.ingoodcompanypr.com/subscribe" rel="nofollow" target="_blank">In Good Company PR | Wedding Industry Marketing</a> @ingoodcompanypr <a href="https://www.instagram.com/ingoodcompanypr/" rel="nofollow" target="_blank"> Instagram</a> Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Support The Wedding Biz by clicking <a href="https://www.patreon.com/TheWeddingBizNetwork" rel="nofollow" target="_blank">here</a>.  Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a> Mentioned: <a href="https://theweddingbiz.com/episode-261-neillie-butler-delivering-a-brides-vision-more/" rel="nofollow" target="_blank"> Neillie Butler on The Wedding Biz</a>

271 NATALIE DENYSE: Building A Strong Brand To Weather The Storm

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR.  Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.   Here's a peek at what you'll hear in this episode:  1. What does modern marketing look like today?   2. Why is building a marketing plan so important?  3. How should creative brands build a marketing plan? What goes into it? 4. Using Social Media in Your Wedding Business 5. Creating a Content Strategy (hint: The She Creates Content Calendar can definitely help with that!) 6. Offline Networking Ideas from Natalie on Creative Ways to Network Offline:  A no-brainer would be to host a celebration or overnight gathering for targeted planners and industry partners to highlight the most unique experiences available at your property Get charitable! Reach out to meaningful organizations who have regular meetings (at the board level) and offer to host Get outside the events industry; host a pop up art gallery night for local creatives, a high-end yoga retreat or musical performance that will draw in a diverse, yet qualified clientele who may otherwise be unfamiliar with your venue.    Natalie's Course:  The Essential PR and Marketing Field Guide  Get $100 Off with Code: SHECREATES   Connect with Natalie:  www.ingoodcompanypr.com @ingoodcompanypr  About Natalie Denyse:   Natalie is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. In Good Company PR's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more.

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.  Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today?   2. Why is building a marketing plan so important?  3. How should creative brands build a marketing plan? What goes into it? 4. Using Social Media in Your Wedding Business 5. Creating a Content Strategy (hint: <a href="https://www.shecreatesbusinesspodcast.com/marketing-strategy" rel="noopener noreferrer nofollow" target="_blank">The She Creates Content Calendar</a> can definitely help with that!) 6. Offline Networking Ideas from Natalie on Creative Ways to Network Offline: <ul> <li>A no-brainer would be to host a celebration or overnight gathering for targeted planners and industry partners to highlight the most unique experiences available at your property</li> <li>Get charitable! Reach out to meaningful organizations who have regular meetings (at the board level) and offer to host</li> <li>Get outside the events industry; host a pop up art gallery night for local creatives, a high-end yoga retreat or musical performance that will draw in a diverse, yet qualified clientele who may otherwise be unfamiliar with your venue.</li> </ul> Natalie's Course: <a href="https://www.theessentialprfieldguide.com/" rel="noopener noreferrer nofollow" target="_blank">The Essential PR and Marketing Field Guide</a>  Get $100 Off with Code: SHECREATES Connect with Natalie: <a href="http://www.ingoodcompanypr.com" rel="noopener noreferrer nofollow" target="_blank">www.ingoodcompanypr.com</a> <a href="https://www.instagram.com/ingoodcompanypr/" rel="noopener noreferrer nofollow" target="_blank">@ingoodcompanypr</a> About Natalie Denyse:  Natalie is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. In Good Company PR's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more.

155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie Denyse

Natalie Denyse is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, jewelry designers, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. Natalie's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more. Stay tuned for the end of our conversation for a special opportunity to get more support from In Good Company PR this year. You are going to get a glimpse into Natalie's world working with inspiring event professionals to build their businesses, as well as her own journey as the inspiring creative entrepreneur she is. Natalie will also be speaking on 'Marketing in a Modern World' and the importance of diversifying your marketing efforts to ensure brand longevity and relevance. We will finish with what she wishes other vendors knew and her confetti hour confession! Launching this Fall, In Good Company PR will be offering an expert-led course called the 'The Essential PR &amp; Marketi Field Guide,’ serving creative brands in the wedding, events and hospitality world looking to accelerate their PR &amp; marketing strategy, achieve market clarity, and creative freedom. Stay tuned #confettihoursquad for a special offer this Fall! Featured Guest // Natalie Denyse of In Good Company PR Instagram: @ingoodcompanypr Website: www.ingoodcompanypr.com Natalie is offering our #confettihoursquad, $100 off 'The Essential PR &amp; Marketing Field Guide,’ using promo code ‘CONFETTI’!

Natalie Denyse is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, jewelry designers, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. Natalie's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more. Stay tuned for the end of our conversation for a special opportunity to get more support from In Good Company PR this year. You are going to get a glimpse into Natalie's world working with inspiring event professionals to build their businesses, as well as her own journey as the inspiring creative entrepreneur she is. Natalie will also be speaking on 'Marketing in a Modern World' and the importance of diversifying your marketing efforts to ensure brand longevity and relevance. We will finish with what she wishes other vendors knew and her confetti hour confession! Launching this Fall, In Good Company PR will be offering an expert-led course called the 'The Essential PR &amp; Marketi Field Guide,’ serving creative brands in the wedding, events and hospitality world looking to accelerate their PR &amp; marketing strategy, achieve market clarity, and creative freedom. Stay tuned #confettihoursquad for a special offer this Fall! Featured Guest // Natalie Denyse of In Good Company PR Instagram: @ingoodcompanypr Website: <a href="http://www.ingoodcompanypr.com" rel="nofollow" target="_blank">www.ingoodcompanypr.com</a> Natalie is offering our #confettihoursquad, $100 off '<a href="https://www.theessentialprfieldguide.com" rel="nofollow" target="_blank">The Essential PR &amp; Marketing Field Guide,’</a> using promo code ‘CONFETTI’!

'Marketing in a Modern World' with Natalie Denyse of In Good Company PR

Marketing and PR get a bad rep in the wedding professional community. For many it's just a scam to steal their money. For many they feel they get all they need from "word of mouth." In this episode we explore the topic in detail from branding to simply just "getting you name out there" w/ Natalie Denyse of In Good Company PR. Natalie founded In Good Company on the basis that every creative professional deserves to be recognized among a community that appreciates their craft. Prior to, Natalie successfully directed public relations client campaigns in enterprise technology for a leading mid-size PR agency, as well as spearheading social media strategy for a publicly traded marketing company. Natalie has worked with many of the leading creatives in the wedding industry. Natalie's clients have appeared Harper's Bazaar, Vogue, Martha Stewart Weddings, the New York Times, and many other industry leading publications and websites. In this episode Natalie give us the skinny why we all NEED marketing and PR w/ helpful tips on how industry leaders approach this daunting topic. Guess what. You can do it too! Even without a killer PR agent and marketing firm! 

Marketing and PR get a bad rep in the wedding professional community. For many it's just a scam to steal their money. For many they feel they get all they need from "word of mouth." In this episode we explore the topic in detail from branding to simply just "getting you name out there" w/ Natalie Denyse of In Good Company PR. Natalie founded In Good Company on the basis that every creative professional deserves to be recognized among a community that appreciates their craft. Prior to, Natalie successfully directed public relations client campaigns in enterprise technology for a leading mid-size PR agency, as well as spearheading social media strategy for a publicly traded marketing company. Natalie has worked with many of the leading creatives in the wedding industry. Natalie's clients have appeared Harper's Bazaar, Vogue, Martha Stewart Weddings, the New York Times, and many other industry leading publications and websites. In this episode Natalie give us the skinny why we all NEED marketing and PR w/ helpful tips on how industry leaders approach this daunting topic. Guess what. You can do it too! Even without a killer PR agent and marketing firm!