Lindsay Alesso's guest appearances

Lindsay Alesso

Influencer Business: A podcast by Trove

Grace Atwood

Tieghan Gerard

Rachel Zoe

Kamiu Lee

Kat Cole

Nick Symmonds

Kate Bryan

Katie Sturino

Brendan Fallis

Jessica Herrin

Danny Miller

Blair Eadie

Hitha Palepu

Cameron Rogers

Liz Adams

OwlTail

In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition and accolades for her own work in content strategy.Some Takeaways from our time together: Platforms change and that changes the way creators interact with their followers (which is important for the brand to know)To understand how strong your commission structure is, ask content creators!Before starting any campaign, before deciding any platforms you want to activate on, Define your goals and what your KPIs are for your efforts. For more on Lindsay:https://www.linkedin.com/in/lindsayalesso/ For more about Trove: @trovebusiness www.trovebusiness.comFor more about Gush &amp; Grow:@gushandgrowwww.gushandgrow.comA big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.

In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition and accolades for her own work in content strategy.Some Takeaways from our time together: <ul><li>Platforms change and that changes the way creators interact with their followers (which is important for the brand to know)</li><li>To understand how strong your commission structure is, ask content creators!</li><li>Before starting any campaign, before deciding any platforms you want to activate on, Define your goals and what your KPIs are for your efforts. </li></ul> For more on Lindsay:<a href="https://www.linkedin.com/in/lindsayalesso/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindsayalesso/</a> For more about Trove: <a href="https://www.instagram.com/trovebusiness/" rel="nofollow" target="_blank">@trovebusiness</a> <a href="http://www.trovebusiness.com" rel="nofollow" target="_blank">www.trovebusiness.com</a> For more about Gush &amp; Grow:<a href="https://www.instagram.com/gushandgrow/" rel="nofollow" target="_blank">@gushandgrow</a><a href="https://www.gushandgrow.com/" rel="nofollow" target="_blank">www.gushandgrow.com</a> A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at <a href="http://cj.com/trove" rel="nofollow" target="_blank">cj.com/trove</a>.

Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity