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Paul Gero

11 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Re-release of Sony Artisan Paul Gero, portraits in the time of Corona

Sony Alpha Photographers

Today's podcast is a re-release of the very first Sony Alpha Photographers podcast, from back in March of 2020  A chat with my fellow Sony Artisan of Imagery Paul Gero about his photography and his project "Portraits in the Time of Corona". You can see more of Paul's work at www.paulfgero.com 


10 Jun 2021

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389: Paul Gero – From photojournalist staff photographer to self employed and loving it

PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast

Premium Members, click here to access this interview in the premium area.Paul Gero of www.paulfgero.com is a proper photojournalist. For the first 19 years of his career, he worked as a staff photographer for the Chicago Tribune and the Arizona Republic. He also shot freelance work for magazines including Sports Illustrated, Time, People, Fortune and others.He's photographed everything from Presidents, political conventions, civil unrest in Haiti, and professional sports amongst thousands of assignments for publications.I heard him interviewed by past guest Dan Milnor and was surprised to hear he now photographs weddings and family portraits.I was more surprised to hear him mention names like Sue Bryce and Tero Sade then go on to talk about book projects and marketing campaigns to attract his ideal clients and generate terrific sales.Why surprise?I think it's because it helped me see that what we strive to do and create as wedding and portrait photographers is truly worthy as a photographic pursuit.And, that someone so skilled, so established in the photojournalistic world can be the same as you and me when it comes down to the business of photography… running ads and marketing campaigns to keep the enquiries coming in and the income ticking over as we do what we love.In this interview, Paul shares how and why he went from work as a photojournalist staff photographer to self-employed and why he wouldn't change a thing.Here's some more of what we cover in the interview: Looking back at Paul's past career as a journalist photographer Paul's past opinions on wedding or family portrait photographers Shifting focus to become a full-time wedding photographer How to measure performance as a photographer Weighing in on being a photographer and being a businessperson The difference between news photography and commercial photography The real difference to portrait photography against other niches The importance of adding value in what you do Can we really eliminate marketing while attracting clients What is the charity book project and how it works Paul's book projects The notion of average sales Getting comfortable when speaking about price and value Why Paul's California based business model didn't work in Wisconsin What changes Paul had to implement to run his photography business in Wisconsin Using the book projects as a lead generation process Paul's reasons for working on his book projects Using Mixam to publish Paul's book project Paul's photobook pricing Why Paul is interested in doing videos for photography clients now Paul's photography sources of income today How clients are finding Paul Is there a pressure to produce content for Sony Paul's photography business marketing strategies Figuring out the right balance and what works after relocating to a different state Where Paul sees his business in the future The need to find and create a market for your style of photography Why Paul is grateful he is self-employed and not tied to a corporate job What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I just think about myself as not a wedding photographer, not a portrait photographer, just as a photographer because I do everything and I want to do everything and I want to do everything well. – Paul Gero You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Paul shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. I just want to make photographs that I want to look at. – Paul Gero If you have any questions that I missed, a specific question you’d like to ask Paul or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. 6 Month PhotoBizX Premium Membership Special Black Friday is coming up and there will be a sale on the 6 month PhotoBizX Premium Membership. If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment. Once you sign up for the 6-month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account. For more info and to sign up, click this link —>> https://photobizx.com/sms New members are also welcome to sign up with this special offer. iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. You always have to be creating something of value that people are going to want and you have to put it out there and share it. – Paul Gero Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business. Links to people, places and things mentioned in this episode: Paul Gero Website Paul Gero Journalism Archives Paul Gero on Instagram Paul Gero on Facebook Paul Gero on Sony Alpha Universe Paul Gero on Shifter Media Mixam – Online Printing Service Episode 374: Dan Milnor – A conversation (you may need to hear) about pro photography today Episode 087: Sue Bryce – How to Make Real Money From Your Photography Business Right Now Thank you! Thanks again for listening and thanks to Paul for coming on to share his thoughts and ideas on what it's like to go from a salary based photojournalist job to working for yourself as a wedding and portrait photographer AND moving across the country to restart and rebuild his photography business. I'm going to survive no matter where I go. And that's one of the things that when you leave two perfectly good jobs, and you end up on your feet, you know you can survive. – Paul Gero If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week, hope everything is going well for you in life and business! Thanks and speak soon Andrew The post 389: Paul Gero – From photojournalist staff photographer to self employed and loving it appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.


16 Nov 2020

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034 – An Intimate Photography Chat - ft. Paul Gero

Your Photography Mentor

On this episode, David Molnar and Rich Coleman host Paul Gero. Paul has freelanced for Time, People, and Sports Illustrated magazines and is highly sought-after for both Portraits and Weddings. Tune in as he shares his wisdom gained thru his years of photography.


29 Oct 2020

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Paul Gero On His Portraits In The Time Of Corona Project & How To Set Up Your Camera To Livestream | Alpha Universe Podcast

Alpha Universe Podcast

Photojournalist and portrait photographer Paul Gero joins Alpha Universe editor Christopher Robinson to talk about his Portraits In The Time Of Corona project. Shooting pictures from the porch to adhere to social distancing guidelines, Gero is creating a unique look at life in his small mid-western town during this unprecedented time.  We also walk you through the how to set up your Sony Alpha or RX camera to livestream. The setup is easy and the step up in image quality from your computer webcam is stunning. As he's making portraits from the porch, Gero has to work very fast. His background as a newspaper photographer trained him to do that. Gero offers up some Do This Now tips to getting the shot quickly.


31 Mar 2020

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Sony Artisan Paul Gero, portraits in the time of Corona

Sony Alpha Photographers

A chat with my fellow Sony Artisan of Imagery Paul Gero about his photography and his project "Portraits in the Time of Corona". You can see more of Paul's work at www.paulfgero.com


27 Mar 2020

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035: The Day-to-Day Can Be a Visually Loaded Feast Too with Paul Gero


Every bit of this episode with 35-years-in-the-field photographer, Paul Gero, is GOLD. We cover: The pendulum of making mass impact pictures + smaller-scale impact pictures Using flash and going Mirrorless with Sony  Life as a “visually loaded feast” Gaining access in less welcoming scenes (from his days working for the newspaper) Then, a must-listen to story about a person's truth in planned portrait work: Paul’s Pat Tillman story. You NEED to get the Mini Mag for this. It’s free and you need to see the portrait from this story, plus the rest of Paul’s work + links to everything we talk about. Enjoy the story. GET THE COMPLIMENTARY MINI MAG HERE: http://www.fearlessandframed.com/035 

1hr 9mins

13 Nov 2018

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Paul Gero - Sony Mirrorless, and How Photography Has Changed

Wedding Business Podcast (Wedding Photography)

Find Paul here:https://www.instagram.com/paulgero/ http://www.paulfgero.com/Taylor is here:http://www.instagram.com/taylorjackson


23 Oct 2017

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Dispatches: Paul Gero

Shifter Media

"Dispatches" is an in-depth look at those living artistic lives. Each episode will feature photographs and audio interviews with narrative pioneers who have taken creativity and publishing in their own hands. From artists to authors, photographers to philosophers, Dispatches will reveal the faces and foundations of those who lead the creative way.

1hr 26mins

15 Nov 2016

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ISO Inspiration Episode 1 - Paul Gero

ISO Inspiration

This is Episode 1 - Interview W- Paul Gero of the Iso Inspiration Podcast.


24 Oct 2016

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TCF Ep. 319 - Paul Gero

The Candid Frame: Conversations on Photography

Paul Gero is a photographer and author and has been a working professional for over 33 years. He is the author of the best-selling book “Mastering Digital Wedding Photography” and has also published “The Kids of Ladera Ranch” (2008) and “The Kids of Orange Country” (since 2009), a charity fund-raising photographic book project that has raised over $60,000 for Children’s Hospital of Orange County. He is a Sony Artisan of Imagery (sponsored by Sony) and speaks and writes frequently on the use of Sony mirrorless cameras and making the transition from DSLR cameras to mirrorless cameras. He has been a wedding and portrait photographer since 2002. Prior to that he spent 19 years in daily journalism and staff photographer positions for The Chicago Tribune (in Chicago and in the paper’s Washington, D.C. bureau), and The Arizona Republic in Phoenix. In addition, he has been widely published in magazines such as Time, People, US News & World Report, Newsweek, Fortune, and Sports Illustrated. When he’s not photographing families and children, you can find him cheering on his kids Kate and Sparky at their soccer and baseball games. They might just be the most photographed kids in the entire country!He and his wife Nick reside in Ladera Ranch. California, about halfway between Los Angeles and San Diego. Nicki is originally from South Africa and she and Paul met at a mutual friends’ wedding in 2000. They were married a year later. You can order Paul’s new book at a special 25% discount for Candid Frame listeners. Resources:David BurnettBuild your website today by taking advantage of Squarespace’s free trial. Remember to use the offer code “Candid Frame” to receive 10% of your first purchase.http://www.squarespace.com/stories?channel=podcast&subchannel=candidframe&source=candidframeDownload the free Candid Frame app for your favorite smart device.Click here to download for .Click here to download Click here to download for Support the work we do at The Candid Frame with your donations via PayPal. Visit The Candid Frame website and click on the PayPal donate button today.


18 Apr 2016