David Hopkinson's guest appearances

David Hopkinson

Leaders Sport Business Podcast

Disruptors

The CEO Series with McGill's Karl Moore

Harley Finkelstein

Sheila Johnson

Scott Galloway

Paul Smith

James Johnson

Daniel Boulud

Michael Thomas

Matt Porter

David McMillan

Amy Edmondson

Katharine Hayhoe

Josh Harris

Gary Hughes

Angela Brown

Hannah Brown

OwlTail

David Hopkinson, Global Head of Partnerships Real Madrid by CJAD800

David Hopkinson, Global Head of Partnerships Real Madrid

From Maple Leaf Sports &amp; Entertainment to Real Madrid | The challenges of change management | Staffing out, staffing up, and building agency capability | The scope of 6-star experiences and a rethink on ticket prices Episode 55 of the Leaders Sport Business Podcast features a conversation with Real Madrid Global Head of Partnerships David Hopkinson (starts at 9:40). The Canadian joined the Spanish footballing giants from Maple Leaf Sports &amp; Entertainment in the summer of 2018, having spent almost 25 years at his hometown sports organisation, latterly as Chief Commercial Officer. Appointed to lead the Real Madrid commercial team into a new era, Tim Leiweke, under whom Hopkinson had worked at MLSE, had the following words to say upon Hopkinson's move to Europe: "Seldom in your life do you run across someone as bright, vibrant, energetic and entrepreneurial as [Hopkinson]. He has a personality that doesn’t just light up a room. He can set a room on fire. “Real Madrid is as big a brand as there is in our industry. Normally you’d have a hard time finding someone who could make it better. They just did.” On the conversational agenda: - From Maple Leaf Sports &amp; Entertainment to Real Madrid - the good, the bad, the ugly, and the unexpected; - The challenges of change management at one of Europe's traditional sporting giants; - Selling partnerships with no Ronaldo and no silverware; - Partner acquisition approaches: shotgun style vs rifle shot; - Building agency capability into the Real Madrid commercial team; - Partner access and working with player agents; - The trend for 6-star in-stadium experiences and why the Bernabeu's €550 million renovation provides a huge opportunity.

From Maple Leaf Sports &amp; Entertainment to Real Madrid | The challenges of change management | Staffing out, staffing up, and building agency capability | The scope of 6-star experiences and a rethink on ticket prices Episode 55 of the Leaders Sport Business Podcast features a conversation with Real Madrid Global Head of Partnerships David Hopkinson (starts at 9:40). The Canadian joined the Spanish footballing giants from Maple Leaf Sports &amp; Entertainment in the summer of 2018, having spent almost 25 years at his hometown sports organisation, latterly as Chief Commercial Officer. Appointed to lead the Real Madrid commercial team into a new era, Tim Leiweke, under whom Hopkinson had worked at MLSE, had the following words to say upon Hopkinson's move to Europe: "Seldom in your life do you run across someone as bright, vibrant, energetic and entrepreneurial as [Hopkinson]. He has a personality that doesn’t just light up a room. He can set a room on fire. “Real Madrid is as big a brand as there is in our industry. Normally you’d have a hard time finding someone who could make it better. They just did.” On the conversational agenda: - From Maple Leaf Sports &amp; Entertainment to Real Madrid - the good, the bad, the ugly, and the unexpected; - The challenges of change management at one of Europe's traditional sporting giants; - Selling partnerships with no Ronaldo and no silverware; - Partner acquisition approaches: shotgun style vs rifle shot; - Building agency capability into the Real Madrid commercial team; - Partner access and working with player agents; - The trend for 6-star in-stadium experiences and why the Bernabeu's €550 million renovation provides a huge opportunity.

RBCDisruptors host John Stackhouse sat down with MLSE's David Hopkinson in December to talk about Raptors Uprising and the rise of eSports.

RBCDisruptors host John Stackhouse sat down with MLSE's David Hopkinson in December to talk about Raptors Uprising and the rise of eSports.

MLSE's David Hopkinson on Raptors Uprising and eSports