Craig Dekshenieks's guest appearances

Craig Dekshenieks

Marketing Trends

Ryan Green

Steve Robinson

Kai Wright

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

Kurt Stoll

Jason Rose

Sean Whiteley

OwlTail

Building up your brand is important for any organization. But how do you define your brand, and what do other people think of you? Sometimes, the answers to those two questions don’t match up and it’s at that point that Craig Dekshenieks, the Director, Content &amp; Marketing Operations at Aderant, says that hard choices need to be made. On this episode of Marketing Trends, Craig explains why discovering outside perceptions should be a key factor in your marketing strategy. Plus, he talks about why content needs to do more than just spread your brand message and he talks about the future of marketing.  3 Takeaways:  How others perceive you is just as important as how you perceive yourself You need to create content that converts The ability to measure hard-to-measure things will be what defines the future of marketing  --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Building up your brand is important for any organization. But how do you define your brand, and what do other people think of you? Sometimes, the answers to those two questions don’t match up and it’s at that point that <a href="https://www.linkedin.com/in/craigdekshenieks/" rel="nofollow" target="_blank">Craig Dekshenieks</a>, the Director, Content &amp; Marketing Operations at <a href="https://www.aderant.com/" rel="nofollow" target="_blank">Aderant</a>, says that hard choices need to be made. On this episode of Marketing Trends, Craig explains why discovering outside perceptions should be a key factor in your marketing strategy. Plus, he talks about why content needs to do more than just spread your brand message and he talks about the future of marketing.  3 Takeaways: <ul> <li>How others perceive you is just as important as how you perceive yourself</li> <li>You need to create content that converts</li> <li>The ability to measure hard-to-measure things will be what defines the future of marketing</li> </ul> --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://www.salesforce.com/solutions/by-role/salesforce-for-marketing/?d=sfdc-redirect-116&amp;internal=true" rel="nofollow" target="_blank">salesforce.com/marketing. </a>

Creating Content that Converts with Craig Dekshenieks Director, Content & Marketing Operations at Aderant