Liza Adams's guest appearances

Liza Adams

Integrate & Ignite | Marketing Insights to Inspire

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

Sarah Jones

OwlTail

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate &amp; Ignite Marketing Podcast to learn more.

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate &amp; Ignite Marketing Podcast to learn more.

Episode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good. Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions &amp; Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches. Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&amp;L customer contacts, and contributing significant revenue influence from marketing, Listen and Learn:  Why it's important to use your own experiences What Liza means by "lather, rinse, and repeat" How you impact how people learn Where strategic development starts Whether you should pivot or stay the course  TO FIND LIZA ON LINKEDIN, CLICK HERE.

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good. Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions &amp; Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches. Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&amp;L customer contacts, and contributing significant revenue influence from marketing, Listen and Learn: <ul> <li>Why it's important to use your own experiences</li> <li>What Liza means by "lather, rinse, and repeat"</li> <li>How you impact how people learn</li> <li>Where strategic development starts</li> <li>Whether you should pivot or stay the course</li> </ul> <a href="https://www.linkedin.com/in/lizaadams/" rel="noopener noreferrer nofollow" target="_blank">TO FIND LIZA ON LINKEDIN, CLICK HERE.</a>

Episode 112: The Human Story, with Liza Adams   

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good. Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions &amp; Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches. Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&amp;L customer contacts, and contributing significant revenue influence from marketing, Listen and Learn:  Why leaders need to think big, start small, and move fast What is the law of thirds How to be a leader who inspires and amazes people Why you need to fail fast How perfection can get in the way  TO FIND LIZA ON LINKEDIN, CLICK HERE.

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good. Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions &amp; Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches. Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&amp;L customer contacts, and contributing significant revenue influence from marketing, Listen and Learn: <ul> <li>Why leaders need to think big, start small, and move fast</li> <li>What is the law of thirds</li> <li>How to be a leader who inspires and amazes people</li> <li>Why you need to fail fast</li> <li>How perfection can get in the way</li> </ul> <a href="https://www.linkedin.com/in/lizaadams/" rel="nofollow" target="_blank">TO FIND LIZA ON LINKEDIN, CLICK HERE.</a>