Sandro Gerbini's guest appearances

Sandro Gerbini

Real Food Brands Marketing Podcast

Chevalo Wilsondebriano

Michael Ray

Chelsea Jones

Elliot Begoun

Pete Brennan

Fred Hart

Rachel Saul

Alex Duong

Sari Kimbell

Candice Crane

Ainsley Moir

Amy Zitelman

Alan Goodman

Matt Parry

Lindsay Wisener

OwlTail

Insider

Working with co-packers, co-manufacturers, and everything else required to get your brand onto shelves that matter can be a daunting task for the sharpest entrepreneur. Making sure that you’re consistently delivering at the quality level you expect while staying within your budget is the secret to long-term growth. This week on the Real Food Brands Marketing Podcast, host Katie Mleziva sits down with Sandro Gerbini, founder of Gatherer’s Granola and Empire Co-Packing, to get into the nitty-gritty of how you take a product that works at small scale and make the logistical decisions you need to see wider distribution. In This Episode:  How Sandro started a granola company, and why quality concerns drove him to start his own co-manufacturing business. Why consistent quality means everything in contract manufacturing. How finding the right contract manufacturer frees you up to focus on marketing your brand. What the difference is between contract manufacturers, co-packers, and private brand manufacturers is, and where there is overlap. Why geographic proximity to a contract manufacturer matters. How integrated ingredient sourcing, production, and packaging makes a difference to your bottom line. How you can make sure your contract with a co-manufacturer is rock-solid. What fees most contract manufacturers add to invoices and what they mean. What mistakes most brand owners make when they’re trying to scale, and how to avoid them.  Resources:  Gatherer’s Granola Empire Co-Packing FMI Emerge  How FMI Emerge Helps Brands Find More Shelf Space Podcast Episode  Real Food Brands Marketing Roundtable Facebook Group Real Food Brands 

Working with co-packers, co-manufacturers, and everything else required to get your brand onto shelves that matter can be a daunting task for the sharpest entrepreneur. Making sure that you’re consistently delivering at the quality level you expect while staying within your budget is the secret to long-term growth. This week on the Real Food Brands Marketing Podcast, host Katie Mleziva sits down with Sandro Gerbini, founder of Gatherer’s Granola and Empire Co-Packing, to get into the nitty-gritty of how you take a product that works at small scale and make the logistical decisions you need to see wider distribution. In This Episode: <ul> <li>How Sandro started a granola company, and why quality concerns drove him to start his own co-manufacturing business.</li> <li>Why consistent quality means everything in contract manufacturing.</li> <li>How finding the right contract manufacturer frees you up to focus on marketing your brand.</li> <li>What the difference is between contract manufacturers, co-packers, and private brand manufacturers is, and where there is overlap.</li> <li>Why geographic proximity to a contract manufacturer matters.</li> <li>How integrated ingredient sourcing, production, and packaging makes a difference to your bottom line.</li> <li>How you can make sure your contract with a co-manufacturer is rock-solid.</li> <li>What fees most contract manufacturers add to invoices and what they mean.</li> <li>What mistakes most brand owners make when they’re trying to scale, and how to avoid them.</li> </ul> Resources: <ul> <li><a href="https://gatherersgranola.com/" rel="nofollow" target="_blank">Gatherer’s Granola</a></li> <li><a href="http://empirecopacking.com/" rel="nofollow" target="_blank">Empire Co-Packing</a></li> <li><a href="https://www.moreshelfspace.org/" rel="nofollow" target="_blank">FMI Emerge</a></li> <li><a href="https://www.realfoodbrands.com/2018/09/podcast-ep-13-how-fmi-emerge-helps-brands-find-more-shelf-space/" rel="nofollow" target="_blank"> How FMI Emerge Helps Brands Find More Shelf Space Podcast Episode</a></li> <li><a href="https://www.facebook.com/groups/2092074994397436/?fref=mentions" rel="nofollow" target="_blank"> Real Food Brands Marketing Roundtable Facebook Group</a></li> <li>Real Food Brands</li> </ul>

Insider Tips for Working With Co-Packers From Sandro Gerbini 