Lori McNee's guest appearances

Lori McNee

Plein Air Art Podcast

Art Heroes Radio

The Creative Endeavour

What Really Matters Interviews

Steve Chmilar

Joe Paquet

Austin Kleon

Kate Zambrano

Maria Brophy

Barry Friedman

Tiffany Coates

Carla King

Cesar Santos

Mark McGuinness

Sean Cheetham

Miles Johnston

Stephanie Yue

Mark Taylor

Sam Lewis

OwlTail

Lori McNee is a talented landscape painter based in Idaho in the United States. She works both En Plein Air and in the studio. Her paintings are highly sought after and she has built a considerable following on social media. Lori has spent years building her art business and achieving a high level of success, not only with original sales through galleries and directly to clients, but also sharing her works and process online through digital platforms. I wanted to ask Lori not only about her beginning as an artist, but also for advice and pointers on how creative professionals today could pivot and take advantage of a changing marketplace. Check out Lori's Art: https://www.instagram.com/lorimcneeartist/ https://lorimcnee.com

<p>Lori McNee is a talented landscape painter based in Idaho in the United States. She works both En Plein Air and in the studio. Her paintings are highly sought after and she has built a considerable following on social media. Lori has spent years building her art business and achieving a high level of success, not only with original sales through galleries and directly to clients, but also sharing her works and process online through digital platforms. I wanted to ask Lori not only about her beginning as an artist, but also for advice and pointers on how creative professionals today could pivot and take advantage of a changing marketplace. Check out Lori's Art: <a href="https://www.instagram.com/lorimcneeartist/" rel="nofollow" target="_blank">https://www.instagram.com/lorimcneeartist/</a> <a href="https://lorimcnee.com" rel="nofollow" target="_blank">https://lorimcnee.com</a></p>

Episode 26 - Lori McNee

Lori McNee is an artist, author, teacher and social media rock star.  She's also one of those rare people who seamlessly dances between creativity and business.  All these areas are explored in this interview.  She also gives her top tips on learning how to do this yourself.

<p>Lori McNee is an artist, author, teacher and social media rock star.  She's also one of those rare people who seamlessly dances between creativity and business.  All these areas are explored in this interview.  She also gives her top tips on learning how to do this yourself.</p>

WRMI 002: Interview with Artist, Author & Social Media Maven Lori McNee

 Click to Download  Free MP3Listen to MP3 in iTunesArt Heroes Review (in production) Lori McNee is a professional, nationally recognized working artist  &amp; blogger. On her popular art blog, FineArtTips.com, Lori shares her  unique artistic perspective, art tips and art business, and Social  Media advice for her fellow artists.  Lori currently ranks as one of the  "Most Influential Artists" on Twitter. Thanks to Social Media, Lori is  also a television hostess for the resort television station, Plum TV. We had originally planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more than half a show to cover. As a result, this week's show is shorter than usual but extremely targeted on using video to promote art. We used Lori's bullet list from her post How Artists Can Use YouTube Video to Improve Marketing as a starting point, but included quite a bit of other materials as well.How to Make Video Marketing Work for YouMake Videos Geared Toward Your Audience: Target your niche Demonstrations How to Product reviews Interviews Create a Video Title that Stands Out: Use 'keywords' within the title For Search Engine Optimization (SEO) purposes use key words that are  applicable to your product, service or brand. Tag &amp; Categorize for Video Search Engine Optimization: Use words or tags that users most likely will be searching  for on the web. Add as many keywords as you can and try and match to existing  content – this helps your video become 'recommended' in the sidebar. Tags are important for SEO purposes. Video optimization is becoming more important as mainstream aspect  to search engine optimization. Less is more: Keep your videos to 5 minutes or less for your best chance of  creating a highly-viewed video. Research has found that people's attention span begins to wander  after only 8 seconds – keep it short so you don't lose them. Brand Yourself in your Video: Video is a sure way to create brand awareness within your industry. Be sure and mention your brand/artist name and or logo. Create Your Own YouTube Channel: This is your first step towards becoming a video creator. The opportunity to create a profile for yourself and your content,  and link back to your website URL. Promote Your Video: Use Social Media Sites such as Twitter and Facebook  to virally market your video. Learn More about Lori McNeeLori's  paintings have been featured in Western Art Collector, South West Art  Magazine, Wildlife Art Magazine, Art Talk Magazine, American Art  Collector, Sun Valley Magazine, Sun Valley Guide, Plum TV, and  newspapers. Lori is a member of Oil Painters. Her paintings are often  included in the OPA National Exhibitions and American Art in Miniature  Show at the Gilcrease Museum.  Her sought after works are sold is  galleries throughout the United States.    A native of California, Lori has now lived with her family in the beautiful mountains of Central Idaho for over 25 years. Lori McNee Fine Art Website: lorimcnee.com Fine Art Tips Blog: finearttips.com Further Resources: tubemogul OneLoad: Upload videos to multiple sharing/hosting sites at once Fine Art Tips Blog: How Artists Can Use YouTube Video to Improve Marketing Fine Art Tips Blog: How to Sell Art on Facebook – One Artist's Way Fine Art Tips Blog: 5 Reasons Why Artists Need Social Media Fine Art Tips Blog: 3 Tips for Artists to Promote Themselves &amp; Their Galleries Fine Art Tips Blog: Brand Yourself as an Artist on Twitter Fine Art Tips Blog: Art Marketing Success Tips for 2010 Show Highlights: Excerpts From the ConversationOnce the transcription is completed I'll include some of the best portions here.

<p> <a href="http://johntunger.typepad.com/files/lori-mcnee-interview-art-heroes.mp3" rel="nofollow" target="_blank">Click to Download <br/> Free MP3</a></p><p><a href="http://itunes.apple.com/podcast/art-heroes-radio/id365998503" rel="nofollow" target="_blank">Listen to MP3 <br/>in iTunes</a></p><p>Art Heroes Review<br/> (in production)</p><p> <a href="http://johntunger.typepad.com/.a/6a00d8341c4fdf53ef013485d21732970c-popup" rel="nofollow" target="_blank"></a><a href="http://www.lorimcnee.com" rel="nofollow" target="_blank">Lori McNee</a> is a professional, nationally recognized working artist  &amp; blogger. On her popular art blog, <a href="finearttips.com" rel="nofollow" target="_blank">FineArtTips.com</a>, Lori shares her  unique artistic perspective, art tips and art business, and Social  Media advice for her fellow artists.  Lori currently ranks as one of the  "Most Influential Artists" on Twitter. Thanks to Social Media, Lori is  also a television hostess for the resort television station, Plum TV. </p><p>We had originally planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more than half a show to cover. As a result, this week's show is shorter than usual but extremely targeted on using video to promote art. </p><p>We used Lori's bullet list from her post <a href="http://www.finearttips.com/2010/04/why-artists-should-use-video-marketing/" rel="nofollow" target="_blank">How Artists Can Use YouTube Video to Improve Marketing</a> as a starting point, but included quite a bit of other materials as well.</p><h3>How to Make Video Marketing Work for You</h3><strong>Make Videos Geared Toward Your Audience:</strong><ul> <li>Target your niche</li> <li>Demonstrations</li> <li>How to</li> <li>Product reviews</li> <li>Interviews</li> </ul><strong>Create a Video Title that Stands Out:</strong><ul> <li>Use 'keywords' within the title</li> <li>For Search Engine Optimization (SEO) purposes use key words that are  applicable to your product, service or brand.</li> </ul><strong>Tag &amp; Categorize for Video Search Engine Optimization:</strong><ul> <li>Use words or tags that users most likely will be searching  for on the web.</li> <li>Add as many keywords as you can and try and match to existing  content – this helps your video become 'recommended' in the sidebar.</li> <li>Tags are important for SEO purposes.</li> <li>Video optimization is becoming more important as mainstream aspect  to search engine optimization.</li> </ul><strong>Less is more:</strong><ul> <li>Keep your videos to 5 minutes or less for your best chance of  creating a highly-viewed video.</li> <li>Research has found that people's attention span begins to wander  after only 8 seconds – keep it short so you don't lose them.</li> </ul><strong>Brand Yourself in your Video:</strong><ul> <li>Video is a sure way to create brand awareness within your industry.</li> <li>Be sure and mention your brand/artist name and or logo.</li> </ul><strong>Create Your Own YouTube Channel:</strong><ul> <li>This is your first step towards becoming a video creator.</li> <li>The opportunity to create a profile for yourself and your content,  and link back to your website URL.</li> </ul><strong>Promote Your Video:</strong><ul> <li>Use Social Media Sites such as Twitter and Facebook  to virally market your video.</li> </ul><h3>Learn More about Lori McNee</h3><p>Lori's  paintings have been featured in Western Art Collector, South West Art  Magazine, Wildlife Art Magazine, Art Talk Magazine, American Art  Collector, Sun Valley Magazine, Sun Valley Guide, Plum TV, and  newspapers. Lori is a member of Oil Painters. Her paintings are often  included in the OPA National Exhibitions and American Art in Miniature  Show at the Gilcrease Museum.  Her sought after works are sold is  galleries throughout the United States.  <br/> <br/> A native of California, Lori has now lived with her family in the beautiful mountains of Central Idaho for over 25 years.</p><ol> <li>Lori McNee Fine Art Website: <a href="http://www.lorimcnee.com" rel="nofollow" target="_blank">lorimcnee.com</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com" rel="nofollow" target="_blank">finearttips.com</a></li> </ol><h3>Further Resources:</h3><ol> <li>tubemogul OneLoad: <a href="http://www.tubemogul.com/about/oneload" rel="nofollow" target="_blank">Upload videos to multiple sharing/hosting sites at once</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2010/04/why-artists-should-use-video-marketing/" rel="nofollow" target="_blank">How Artists Can Use YouTube Video to Improve Marketing</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2010/05/selling-art-on-facebook-one-artists-way/" rel="nofollow" target="_blank">How to Sell Art on Facebook – One Artist's Way</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2010/01/5-reasons-why-artists-need-social-media-stats-to-back-it-up/" rel="nofollow" target="_blank">5 Reasons Why Artists Need Social Media</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2010/06/3-tips-for-artists-to-promote-themselves-their-galleries/" rel="nofollow" target="_blank">3 Tips for Artists to Promote Themselves &amp; Their Galleries</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2009/09/brand-yourself-as-an-artist-on-twitter/" rel="nofollow" target="_blank">Brand Yourself as an Artist on Twitter</a></li> <li>Fine Art Tips Blog: <a href="http://www.finearttips.com/2009/12/art-marketing-success-tips-for-2010/" rel="nofollow" target="_blank">Art Marketing Success Tips for 2010</a></li> </ol><h3>Show Highlights: Excerpts From the Conversation</h3><p>Once the transcription is completed I'll include some of the best portions here.</p>

How to use video to promote your art online and in galleries, a conversation with Lori McNee