Lindsay Bayuk's guest appearances

Lindsay Bayuk

One on One Interviews

The Product Marketing Experts 

How to Win podcast with Peep Laja

Dave Gerhardt

Mike Berger

Brian Scudamore

Wade Foster

Dan Miller

Anthony Smith

Pamela Wilson

Jeff Bezos

James Ross

Dennis Mortensen

Paul Greenberg

Kieran Flanagan

Meghan Keaney Anderson

Des Traynor

Chris Mills

OwlTail

Summary:This week on How to Win: Lindsay Bayuk, CMO at Pluralsight, an online technology learning platform designed to help teams upskill. Pluralsight was founded in 2004 and was acquired by Vista Equity Partners in 2021.In this episode, Lindsay breaks down some of the strategies that have helped her as a CMO. We discuss communicating the importance of marketing to a CEO, how to align your company metrics, and why you should be wary of 'yes-men'. I weigh in on cross-company collaboration, the correct way to use customer research, and why a day not gathering customer intelligence is a day wasted.Key Points: Lindsay discusses what it's like being a CMO with a product marketing background (01:10) Is life too short to work with a CEO who doesn't understand marketing? (03:10) I dive into communicating the importance of marketing with a CEO with a quote from former Privy CMO Dave Gerhardt and Drift's David Cancel (03:51) How does Lindsay communicate important marketing metrics cross-company? (05:38) I talk about getting buy-in from across the company with a quote from Hubspot's Kipp Bodnar (09:31) Lindsay lays out Pluralsight's successful messaging and positioning play (11:24) I weigh in on how you should approach your positioning and messaging (13:34) How does Lindsay use customer interviews to inform Pluralsight's positioning? (14:26) I discuss how to use customer research in the right way (16:02) How are Lindsay's teams structured and how does she juggle them all? (17:14) I explain why you should surround yourself with people who challenge you with a quote from former astronaut Garrett Reisman (19:11) Why does Lindsay think that "go-to-market is a team sport?" (20:54) What are some of the mistakes Lindsay has made in her career? (22:24) Wrap-up (23:48) Mentioned:Lindsay Bayuk WebsiteLindsay Bayuk LinkedInPluralsight WebsitePluralsight LinkedInDave Gerhardt LinkedInDavid Cancel LinkedInKipp Bodnar LinkedInGarrett Reisman LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Summary:This week on How to Win: Lindsay Bayuk, CMO at Pluralsight, an online technology learning platform designed to help teams upskill. Pluralsight was founded in 2004 and was acquired by Vista Equity Partners in 2021. In this episode, Lindsay breaks down some of the strategies that have helped her as a CMO. We discuss communicating the importance of marketing to a CEO, how to align your company metrics, and why you should be wary of 'yes-men'. I weigh in on cross-company collaboration, the correct way to use customer research, and why a day not gathering customer intelligence is a day wasted. Key Points:<ul> <li>Lindsay discusses what it's like being a CMO with a product marketing background (01:10)</li> <li>Is life too short to work with a CEO who doesn't understand marketing? (03:10)</li> <li>I dive into communicating the importance of marketing with a CEO with a quote from former Privy CMO Dave Gerhardt and Drift's David Cancel (03:51)</li> <li>How does Lindsay communicate important marketing metrics cross-company? (05:38)</li> <li>I talk about getting buy-in from across the company with a quote from Hubspot's Kipp Bodnar (09:31)</li> <li>Lindsay lays out Pluralsight's successful messaging and positioning play (11:24)</li> <li>I weigh in on how you should approach your positioning and messaging (13:34)</li> <li>How does Lindsay use customer interviews to inform Pluralsight's positioning? (14:26)</li> <li>I discuss how to use customer research in the right way (16:02)</li> <li>How are Lindsay's teams structured and how does she juggle them all? (17:14)</li> <li>I explain why you should surround yourself with people who challenge you with a quote from former astronaut Garrett Reisman (19:11)</li> <li>Why does Lindsay think that "go-to-market is a team sport?" (20:54)</li> <li>What are some of the mistakes Lindsay has made in her career? (22:24)</li> <li>Wrap-up (23:48)</li> </ul>Mentioned:<a href="http://www.lindsaybayuk.co/" rel="nofollow" target="_blank">Lindsay Bayuk Website</a><a href="https://www.linkedin.com/in/lbayuk/" rel="nofollow" target="_blank">Lindsay Bayuk LinkedIn</a><a href="https://www.pluralsight.com/" rel="nofollow" target="_blank">Pluralsight Website</a><a href="https://www.linkedin.com/company/pluralsight/" rel="nofollow" target="_blank">Pluralsight LinkedIn</a><a href="https://www.linkedin.com/in/davegerhardt/" rel="nofollow" target="_blank">Dave Gerhardt LinkedIn</a><a href="https://www.linkedin.com/in/dcancel/" rel="nofollow" target="_blank">David Cancel LinkedIn</a><a href="https://www.linkedin.com/in/kippbodnar/" rel="nofollow" target="_blank">Kipp Bodnar LinkedIn</a><a href="https://www.linkedin.com/in/garrett-reisman-158ab730/" rel="nofollow" target="_blank">Garrett Reisman LinkedIn</a> My Links:<a href="https://twitter.com/peeplaja" rel="nofollow" target="_blank">Twitter</a><a href="https://www.linkedin.com/in/peeplaja/" rel="nofollow" target="_blank">LinkedIn</a><a href="https://peeplaja.com/" rel="nofollow" target="_blank">Website</a><a href="https://wynter.com/" rel="nofollow" target="_blank">Wynter</a><a href="https://speero.com/" rel="nofollow" target="_blank">Speero</a><a href="https://cxl.com/" rel="nofollow" target="_blank">CXL</a>

Cross-company collaboration with Pluralsight's Lindsay Bayuk

Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode: What’s your elevator pitch for Pluralsight?  How did you come up with that?  Did you use a framework to write it? When do you know it’s working?  How do you know when your positioning is ready to ship?  How often do you update the positioning for your company?  How do you keep new features/products organized within a larger positioning framework? How do you research when working on positioning?  Have you ever launched new positioning and realized it failed?  What’s the one book a product marketer must buy if they’re going to own their company’s positioning?  Who is another product marketing leader we should interview for this series? 

Connect with Lindsay on LinkedIn here: <a href="https://www.linkedin.com/in/lbayuk/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lbayuk/</a> Join Lindsay on Sharebird here: <a href="https://sharebird.com/profile/lindsay-bayuk-1" rel="nofollow" target="_blank">https://sharebird.com/profile/lindsay-bayuk-1</a> Questions covered in this episode:<ol> <li>What’s your elevator pitch for Pluralsight? </li> <li>How did you come up with that? </li> <li>Did you use a framework to write it?</li> <li>When do you know it’s working? </li> <li>How do you know when your positioning is ready to ship? </li> <li>How often do you update the positioning for your company? </li> <li>How do you keep new features/products organized within a larger positioning framework?</li> <li>How do you research when working on positioning? </li> <li>Have you ever launched new positioning and realized it failed? </li> <li>What’s the one book a product marketer must buy if they’re going to own their company’s positioning? </li> <li>Who is another product marketing leader we should interview for this series?</li> </ol>

How I Positioned That: Pluralsight's CMO, Lindsay Bayuk

Lindsay Bayuk, head of Product for Pure Chat, shares how integrating chat capabilities into your website can help small businesses convert more site visits into transactions, email list signups, and other important conversions that allow you to create long-lasting relationships with more customers.

Lindsay Bayuk of Pure Chat: Using Chat to Be Human and Convert More Site Visitors