Kenneth Cheung's guest appearances

Kenneth Cheung

Asia Startup Pulse

Archie Hamilton

Kevin Lee

Bobby Lee

Mike Burns

Yossi Vardi

Sean Pan

Hao Wu

Patrick Riley

Kevin Chen

Greg Nance

Patrick Lee

David Chen

Alan Clayton

Peter Davison

Rui Ma

OwlTail

China is obsessed with data. But how can you access it, and leverage it to your benefit? Kenneth Cheung shines a light on how you should be using data to market yourself or your company, and shares with us the “golden rule of WeChat marketing”. From initially acquiring data to actually learning how to use it properly, Kenneth walks this integral process while talking about his work in consulting on brand management and KOL influencer marketing in China. He also talks about the power of mini-apps, the first principals of market, and much, much more! If you want to market your brand on WeChat to its maximum potential, this is a can’t-miss episode. Show Notes 1:42 Introduction 3:02 Describing China’s business ecosystem 5:11 China’s obsession with data 7:45 The process of doing a data search 11:00 Getting around closed systems 14:00 WeChat as a future platform for e-commerce 18:27 The power of mini apps 22:50 A crash course on KOLs 27:18 Lightning round questions Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Ryan Shuken, guest Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!

China is obsessed with data. But how can you access it, and leverage it to your benefit? Kenneth Cheung shines a light on how you should be using data to market yourself or your company, and shares with us the “golden rule of WeChat marketing”. From initially acquiring data to actually learning how to use it properly, Kenneth walks this integral process while talking about his work in consulting on brand management and KOL influencer marketing in China. He also talks about the power of mini-apps, the first principals of market, and much, much more! If you want to market your brand on WeChat to its maximum potential, this is a can’t-miss episode. Show Notes 1:42 Introduction 3:02 Describing China’s business ecosystem 5:11 China’s obsession with data 7:45 The process of doing a data search 11:00 Getting around closed systems 14:00 WeChat as a future platform for e-commerce 18:27 The power of mini apps 22:50 A crash course on KOLs 27:18 Lightning round questions Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Ryan Shuken, guest Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at <a href="http://chinaccelerator.com" rel="nofollow" target="_blank">chinaccelerator.com</a>!

The Golden Rule of WeChat Marketing with the “Ronin of Marketing and Agency Work” Kenneth Cheung, Co-Founder at Actionable Data

Trevor Owens

Rich Bishop

Being a good entrepreneur is a multi-faceted skill. Proficiency in one aspect does not guarantee overall success, but failure or inefficiency in one discipline could cost you your business. Our guests this week provide sage advice on topics ranging from securing funding to proper networking. With years of experience in the China Startup scene, this week’s guests speak from the heart on their mistakes and lessons learned: how they sought the wrong advice, pursued the wrong business ideas, and how you should deal with the problems you will inevitably face while building your business. Whether you are an experienced entrepreneur or someone struggling with their first start-up, this episode is worth a listen! Show Notes 2:07 Trevor’s talk 12:33 Rich’s talk 19:46 Kenneth’s talk Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Ryan Shuken, speakers Trevor Owens, Rich Bishop, and Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!

Being a good entrepreneur is a multi-faceted skill. Proficiency in one aspect does not guarantee overall success, but failure or inefficiency in one discipline could cost you your business. Our guests this week provide sage advice on topics ranging from securing funding to proper networking. With years of experience in the China Startup scene, this week’s guests speak from the heart on their mistakes and lessons learned: how they sought the wrong advice, pursued the wrong business ideas, and how you should deal with the problems you will inevitably face while building your business. Whether you are an experienced entrepreneur or someone struggling with their first start-up, this episode is worth a listen! Show Notes 2:07 Trevor’s talk 12:33 Rich’s talk 19:46 Kenneth’s talk Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Ryan Shuken, speakers Trevor Owens, Rich Bishop, and Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at <a href="http://chinaccelerator.com" rel="nofollow" target="_blank">chinaccelerator.com</a>!

5 Mistakes Raising Money and How NOT to Run Your Business; 2018 8x8 Speaker Series (2/3) with Trevor Owens, Rich Bishop, and Kenneth Cheung