Andre Yee's guest appearances

Andre Yee

SaaS Insider

Tech Qualified

Chris Miller

Ryan O'Hara

Tukan Das

Erik Anderson

AJ Yager

Jay Acunzo

Jay Baer

Sarah Lee

Hiten Shah

Nick Waterhouse

Paul Teshima

Adam Lambert

Ian Cleary

Amy King

Tim Matthews

OwlTail

LEAD

During this episode of Tech Qualified, Tristan Pelligrino chats with the CEO of Triblio, Andre Yee. The conversation pinpoints some of the major challenges with B2B marketing right now - especially with standard MQLs and the traditional “lead model”. Andre talks about the shortcomings of using some of the standard marketing automation tools and how companies can pivot a bit to help gain rapport with prospects before they reach out and engage directly. Episode Highlights:  Andre provide some highlights about his past work experience which includes a range of B2B technology companies Andre was a very early employee at Eloqua and helped grow the organization from around $15-$20 million to $125 million - in about 5.5 years Triblio was sparked by a lot of the experience Andre had with many first generation marketing automation platforms and technologies Triblio helps companies execute account-based marketing from end-to-end instead of piecing several different types of technologies together Andre discusses some of the major components to an account-based marketing strategy  and how an organization can set up an effective foundation To execute and account-based marketing strategy effectively, one of the most important things to note is the customization with your prospects Based on research conducted by Triblio, it’s important to understand that many companies interact with prospects 90 days or more before they fill out a form With an account-based marketing strategy, companies can actually be more proactive in how they engage their prospects and avoid sitting back until someone raises their hand and provides contact information Retargeting is effective, but that whole process depends upon a prospect actually visiting the website first With Triblio, companies have the ability to customize a visitor's experience on a website without any type of programming Content is truly the fuel behind your ABM campaigns and if you don’t have great content, you’re going to have limited success engaging prospects  Andre sees a very strong trend towards video and developing a variety of types of content for prospects to consume in a number of different ways  For those looking to get more information from ABM experts, Triblio actually has a new video series featuring interview segments from experts in the field  Key Points:  Many of the methods and techniques used 10 years ago in B2B marketing no longer work in the same way - evidence points to the fact that MQLs only close at less than a 1% rate now. The traditional model suggests that you go out and get as many leads as possible versus focusing on the specific accounts in your target market. Most marketing automation platforms focus on the engagement after a prospect has filled out a form on a website, but in reality, a prospect often shows many signs of engagement before providing contact information.  Resources Mentioned:  Andre Yee: LinkedIn  Triblio: Website Ask an ABM Expert: Video Series Motion: Ultimate Thought Leadership Course for B2B Tech Companies 

During this episode of Tech Qualified, Tristan Pelligrino chats with the CEO of Triblio, Andre Yee. The conversation pinpoints some of the major challenges with B2B marketing right now - especially with standard MQLs and the traditional “lead model”. Andre talks about the shortcomings of using some of the standard marketing automation tools and how companies can pivot a bit to help gain rapport with prospects before they reach out and engage directly. Episode Highlights: <ul> <li>Andre provide some highlights about his past work experience which includes a range of B2B technology companies</li> <li>Andre was a very early employee at Eloqua and helped grow the organization from around $15-$20 million to $125 million - in about 5.5 years</li> <li>Triblio was sparked by a lot of the experience Andre had with many first generation marketing automation platforms and technologies</li> <li>Triblio helps companies execute account-based marketing from end-to-end instead of piecing several different types of technologies together</li> <li>Andre discusses some of the major components to an account-based marketing strategy  and how an organization can set up an effective foundation</li> <li>To execute and account-based marketing strategy effectively, one of the most important things to note is the customization with your prospects</li> <li>Based on research conducted by Triblio, it’s important to understand that many companies interact with prospects 90 days or more before they fill out a form</li> <li>With an account-based marketing strategy, companies can actually be more proactive in how they engage their prospects and avoid sitting back until someone raises their hand and provides contact information</li> <li>Retargeting is effective, but that whole process depends upon a prospect actually visiting the website first</li> <li>With Triblio, companies have the ability to customize a visitor's experience on a website without any type of programming</li> <li>Content is truly the fuel behind your ABM campaigns and if you don’t have great content, you’re going to have limited success engaging prospects </li> <li>Andre sees a very strong trend towards video and developing a variety of types of content for prospects to consume in a number of different ways </li> <li>For those looking to get more information from ABM experts, Triblio actually has a new video series featuring interview segments from experts in the field</li> </ul> Key Points: <ol> <li>Many of the methods and techniques used 10 years ago in B2B marketing no longer work in the same way - evidence points to the fact that MQLs only close at less than a 1% rate now.</li> <li>The traditional model suggests that you go out and get as many leads as possible versus focusing on the specific accounts in your target market.</li> <li>Most marketing automation platforms focus on the engagement after a prospect has filled out a form on a website, but in reality, a prospect often shows many signs of engagement before providing contact information.</li> </ol> Resources Mentioned: <ul> <li>Andre Yee: <a href="http://linkedin.com/in/andreyee" rel="nofollow" target="_blank">LinkedIn </a></li> <li>Triblio: <a href="https://www.triblio.com" rel="nofollow" target="_blank">Website</a></li> <li>Ask an ABM Expert: <a href="https://triblio.com/abmexperts/" rel="nofollow" target="_blank">Video Series</a></li> <li>Motion: <a href="https://motionagency.io/access/" rel="nofollow" target="_blank">Ultimate Thought Leadership Course for B2B Tech Companies</a></li> </ul>

Why B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of Triblio

What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.   About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his specific experience in marketing automation toward shaping and defining the account based marketing (ABM) category. Through his experience at Triblio, he has the privilege of working with some of the best B2B marketers in the world, helping them deploy over a hundred ABM campaigns. Outside of work, he is interested in eating good food, spending time with good people and investing in good causes.  Key Takeaways:  • ABM is a powerful approach because the buyer behavior has changed and the buyers no longer need to be filling out forms.  • If you're delivering helpful content to your prospects, helping them solve their problems, and not just talking about your product, you will likely be able to shorten your sales cycle. • In order to succeed with ads, you should be targeting the right people, inviting them to not just the landing page, but to explore what your company does and personalizing that experience.   Please rate this podcast.  About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter &amp; Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.  If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com.  The SaaS Insider podcast is brought to you by Hunter &amp; Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter &amp; Bard today at http://hunterandbard.com

What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling.  About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his specific experience in marketing automation toward shaping and defining the account based marketing (ABM) category. Through his experience at Triblio, he has the privilege of working with some of the best B2B marketers in the world, helping them deploy over a hundred ABM campaigns. Outside of work, he is interested in eating good food, spending time with good people and investing in good causes. Key Takeaways:  • ABM is a powerful approach because the buyer behavior has changed and the buyers no longer need to be filling out forms.  • If you're delivering helpful content to your prospects, helping them solve their problems, and not just talking about your product, you will likely be able to shorten your sales cycle. • In order to succeed with ads, you should be targeting the right people, inviting them to not just the landing page, but to explore what your company does and personalizing that experience.  Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter &amp; Bard (<a href="http://www.hunterandbard.com" rel="nofollow" target="_blank">http://www.hunterandbard.com</a>), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at <a href="https://www.hunterandbard.com" rel="nofollow" target="_blank">https://www.hunterandbard.com</a>. The SaaS Insider podcast is brought to you by Hunter &amp; Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter &amp; Bard today at <a href="http://hunterandbard.com" rel="nofollow" target="_blank">http://hunterandbard.com</a>

088: Andre Yee on ABM and How the Buyer Behavior Has Changed