Matthew Strunk's guest appearances

Matthew Strunk

Agency Journey

The Innovative Agency

Blair Enns

Brian Casel

Drew McLellan

Tom Schwab

Alex Berman

Mike Michalowicz

Jason Swenk

Brent Weaver

Jeff White

David Baker

AJ Wilcox

Michael Reynolds

Josh Harris

Josh Bauerle

Marcus Sheridan

OwlTail

Does your agency provide something unique and valuable that only you can offer? In this episode of the Innovative Agency podcast, we are joined by the founder of BitMoto, Matthew Strunk. Matthew, along with cofounder Devin Peterson, created BitMoto to help car dealerships with digital marketing, a function that many dealerships struggle with, especially when BitMoto first started out in 2015. What you will learn in this episode: How Matthew and BitMoto anticipated a niche that was underserved, and how they developed a process to enter into it The value of leveraging your IP to provide incentives to clients. The process of creating, evolving, and improving proprietary software as a revenue generator Advantages of considering worldwide development strategy and the cost-savings that can come with that How the development of a product can allow your business to generate revenue, and also set you up for success in an exit strategy  Bio Founder &amp; CEO Matthew Strunk started BitMoto in April 2015 with long-time friend Devin Peterson. Matthew had worked in the automotive space for over a decade, serving as a sales consultant, internet manager, internet director, and sales manager during his career. It became clear that the majority of car dealerships didn’t truly understand digital marketing beyond the fact that it was something they had to do. They needed a trusted solution to help them gain market share and be more efficient with their ad spend. And so, BitMoto was born. BitMoto created a software solution to help dealerships create copy and ads for their digital marketing by simply entering their deals and pricing information, and then auto-generating copy for their marketing. Their proprietary software continued to evolve and allowed them to become leaders within the automotive industry niche. Resources: Website:https://www.bitmoto.com/ Website: https://www.strunkmedia.com Website: https://www.autosigma.com LinkedIn:https://www.linkedin.com/company/bitmoto/ LinkedIn: https://www.linkedin.com/company/strunkmediagroup Twitter:https://twitter.com/bitmotomktg Twitter: https://twitter.com/strunkmedia Facebook: https://www.facebook.com/StrunkMediaGroup/

Does your agency provide something unique and valuable that only you can offer? In this episode of the Innovative Agency podcast, we are joined by the founder of BitMoto, Matthew Strunk. Matthew, along with cofounder Devin Peterson, created BitMoto to help car dealerships with digital marketing, a function that many dealerships struggle with, especially when BitMoto first started out in 2015. What you will learn in this episode: <ul><li>How Matthew and BitMoto anticipated a niche that was underserved, and how they developed a process to enter into it</li> <li>The value of leveraging your IP to provide incentives to clients.</li> <li>The process of creating, evolving, and improving proprietary software as a revenue generator</li> <li>Advantages of considering worldwide development strategy and the cost-savings that can come with that</li> <li>How the development of a product can allow your business to generate revenue, and also set you up for success in an exit strategy</li> </ul> Bio Founder &amp; CEO Matthew Strunk started BitMoto in April 2015 with long-time friend Devin Peterson. Matthew had worked in the automotive space for over a decade, serving as a sales consultant, internet manager, internet director, and sales manager during his career. It became clear that the majority of car dealerships didn’t truly understand digital marketing beyond the fact that it was something they had to do. They needed a trusted solution to help them gain market share and be more efficient with their ad spend. And so, BitMoto was born. BitMoto created a software solution to help dealerships create copy and ads for their digital marketing by simply entering their deals and pricing information, and then auto-generating copy for their marketing. Their proprietary software continued to evolve and allowed them to become leaders within the automotive industry niche. Resources: <ul><li>Website:<a href="https://www.bitmoto.com/" rel="nofollow" target="_blank">https://www.bitmoto.com/</a></li> <li>Website: <a href="https://www.strunkmedia.com/" rel="nofollow" target="_blank">https://www.strunkmedia.com</a></li> <li>Website: <a href="https://www.autosigma.com/" rel="nofollow" target="_blank">https://www.autosigma.com</a></li> <li>LinkedIn:<a href="https://www.linkedin.com/company/bitmoto/" rel="nofollow" target="_blank">https://www.linkedin.com/company/bitmoto/</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/company/strunkmediagroup" rel="nofollow" target="_blank">https://www.linkedin.com/company/strunkmediagroup</a></li> <li>Twitter:<a href="https://twitter.com/bitmotomktg" rel="nofollow" target="_blank">https://twitter.com/bitmotomktg</a></li> <li>Twitter: <a href="https://twitter.com/strunkmedia" rel="nofollow" target="_blank">https://twitter.com/strunkmedia</a></li> <li>Facebook: <a href="https://www.facebook.com/StrunkMediaGroup/" rel="nofollow" target="_blank">https://www.facebook.com/StrunkMediaGroup/</a></li></ul>

172. The Value of Creating Your Own IP, with Matthew Strunk

Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born.In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk Media Group designs marketing strategies for a diverse range of industries. Most recently, Matthew also launched AutoSigma, an automotive technology company that gives dealerships the tools to streamline their marketing efforts and maximize their ROI.In this episode…After pouring your heart and soul into a business and finally seeing the fruits of your efforts, you may be excited to keep growing — or be experiencing burnout. If a larger company gives a tempting acquisition offer, how do you know if you should accept?Matthew Strunk has founded three agencies — and almost sold them on two different occasions. Through strategic planning, a clear focus, and a strong client acquisition method, he effectively built up his agencies, and these qualities made his businesses very attractive to larger companies. So, how did Matthew decide whether or not to stay with his businesses? What factors played a role in his decision?In this episode of Agency Journey, Gray MacKenzie is joined by Matthew Strunk, the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma, to discuss the pros and cons of selling your agency. Matthew talks about the lessons he learned from almost selling his businesses twice, what he wished he knew before starting the process, and his strategies for preparing for an exit. Plus, Matthew shares his tried-and-true methods for client acquisition.

Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born.In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk Media Group designs marketing strategies for a diverse range of industries. Most recently, Matthew also launched AutoSigma, an automotive technology company that gives dealerships the tools to streamline their marketing efforts and maximize their ROI.In this episode…After pouring your heart and soul into a business and finally seeing the fruits of your efforts, you may be excited to keep growing — or be experiencing burnout. If a larger company gives a tempting acquisition offer, how do you know if you should accept?Matthew Strunk has founded three agencies — and almost sold them on two different occasions. Through strategic planning, a clear focus, and a strong client acquisition method, he effectively built up his agencies, and these qualities made his businesses very attractive to larger companies. So, how did Matthew decide whether or not to stay with his businesses? What factors played a role in his decision?In this episode of Agency Journey, Gray MacKenzie is joined by Matthew Strunk, the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma, to discuss the pros and cons of selling your agency. Matthew talks about the lessons he learned from almost selling his businesses twice, what he wished he knew before starting the process, and his strategies for preparing for an exit. Plus, Matthew shares his tried-and-true methods for client acquisition.

To Sell or Not to Sell With Matthew Strunk