Mike Bologna's guest appearances

Mike Bologna

Televisionation

Eddie Young

Halsey Minor

Steve Greenberg

James Joyce

Sheri Salata

Brian Greene

Andy Grammer

Jeff Miller

Mike Chen

Michael Smith

Nik Wallenda

Brendan Gahan

Max Haot

Carrie Sheffield

Jim Riley

OwlTail

Joanna Drews

http://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

<a href="http://tvtoshow.com/televisionation" rel="noopener nofollow" target="_blank">http://tvtoshow.com/televisionation</a> - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.<br/> <br/>This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

Televisionation: Joanna Drews and Mike Bologna on their New Measurement Company, HyphaMetrics