Aaron Inman's guest appearances

Aaron Inman

I'm Not Gonna Lie

Everyday Wine with Kris Levy

Teru Clavel

Dan Mullen

Danielle Stroble

Christine Walker

Yann Lhomme

Jenny Kovacs

Stacy Meredith Cohen

Chase Palmieri

Andy Sewell

Nina Jarnum

Michelle Aspinwall

Dan Quinones

Brandon Trammell

Laura Schneider

Andrea Sundell

OwlTail

Welcome back to another episode of The Everyday Wine Aficionado Podcast! Today let me introduce you to Jesse and Aaron Inman, Owners and Winemakers at Lucky Rock Wine Co. Jesse Inman had what one might euphemistically refer to as humble beginnings. After wandering around California and Europe in search of inspiration outside of art and drinking, he joined August Briggs Winery in 2006. After nearly 16 years of making wine for several different brands, including a few of his own. Aaron Inman was introduced to Sonoma County when he visited his winemaker uncle in Calistoga, Napa Valley. During his visits, he realized he would move to Santa Rosa and attend the Junior College there during his teenage years.He became passionate about winemaking and considered pursuing an enology degree at UC Davis or Fresno State. Instead, he enrolled at Santa Rosa Junior College. Jesse and Aaron have decided to make great wines with an emphasis on inclusivity rather than exclusivity. In other words, making wine less intimidating while providing a product that people can support is the driving force behind Lucky Rock Wine Co. Let’s dive into their wine story!   [00:01 – 7:22] Opening Segment  Aaron and Jesse shares their wine origin story Catching the winemaking bug and starting a winemaking company    [7:23– 17:13] The Origins of Lucky Rock Wine Co.  Creating a specialized brand that caters to high-end wine enthusiasts Rebranding the business to reflect what personal mission and goals Knowing why you are different and what make you unique     [17:14 – 40:18] Our Wines Show Our Uniqueness  Maintaining quantity of sales without sacrificing the quality of the wine  Discovering vineyards that are the gems in the rough Customers might feel more connected to what they're buying if they know the vineyard and wine's history Wine is supposed to make people happy as they drink it  Be clear in your marketing and message so customers understand why they should buy your product    [40:19 – 42:59] Closing Segment  Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at kris@krislevy.comwith the subject: Wine Business Bootcamp Favorite Wine Sauvignon blanc Edmunds St. John Bone-Jolly Gamay  Favorite go-to pairing Gumbo with a good Pinot Napa with steak and ribeye Wine Resource Wine Seminars Self learning through wine magazines and other resources   Connect with Jesse and Aaron Instagram: @luckyrockwineco, @messybob Youtube: Lucky Rock Wine Lounge Website: https://luckyrockwineco.com/   Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at ​www.​klevywineco.com. TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!  JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.   Tweetable Quotes: “My advice to people is make sure you know why you're different.” - Aaron Inman “It's not supposed to be the most sophisticated wine in the world. it's meant to make people happy while they're enjoying it.” - Jesse Inman

Welcome back to another episode of The Everyday Wine Aficionado Podcast! Today let me introduce you to Jesse and Aaron Inman, Owners and Winemakers at Lucky Rock Wine Co. Jesse Inman had what one might euphemistically refer to as humble beginnings. After wandering around California and Europe in search of inspiration outside of art and drinking, he joined August Briggs Winery in 2006. After nearly 16 years of making wine for several different brands, including a few of his own. Aaron Inman was introduced to Sonoma County when he visited his winemaker uncle in Calistoga, Napa Valley. During his visits, he realized he would move to Santa Rosa and attend the Junior College there during his teenage years.He became passionate about winemaking and considered pursuing an enology degree at UC Davis or Fresno State. Instead, he enrolled at Santa Rosa Junior College. Jesse and Aaron have decided to make great wines with an emphasis on inclusivity rather than exclusivity. In other words, making wine less intimidating while providing a product that people can support is the driving force behind Lucky Rock Wine Co. Let’s dive into their wine story! [00:01 – 7:22] Opening Segment <ul> <li>Aaron and Jesse shares their wine origin story</li> <li>Catching the winemaking bug and starting a winemaking company</li> </ul> [7:23– 17:13] The Origins of Lucky Rock Wine Co. <ul> <li>Creating a specialized brand that caters to high-end wine enthusiasts</li> <li>Rebranding the business to reflect what personal mission and goals</li> <li>Knowing why you are different and what make you unique </li> </ul> [17:14 – 40:18] Our Wines Show Our Uniqueness <ul> <li>Maintaining quantity of sales without sacrificing the quality of the wine </li> <li>Discovering vineyards that are the gems in the rough</li> <li>Customers might feel more connected to what they're buying if they know the vineyard and wine's history</li> <li>Wine is supposed to make people happy as they drink it </li> <li>Be clear in your marketing and message so customers understand why they should buy your product</li> </ul> [40:19 – 42:59] Closing Segment <ul> <li>Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at kris@krislevy.comwith the subject: Wine Business Bootcamp</li> <li>Favorite Wine</li> <li>Sauvignon blanc</li> <li>Edmunds St. John Bone-Jolly Gamay </li> <li>Favorite go-to pairing</li> <li>Gumbo with a good Pinot</li> <li>Napa with steak and ribeye</li> <li>Wine Resource</li> <li>Wine Seminars</li> <li>Self learning through wine magazines and other resources </li> </ul> Connect with Jesse and Aaron Instagram: @luckyrockwineco, @messybob Youtube: <a href="https://www.youtube.com/channel/UC7ziwGvgfY9tJSVmiACt71g/featured" rel="noopener nofollow" target="_blank">Lucky Rock Wine Lounge</a> Website: <a href="https://luckyrockwineco.com/" rel="noopener nofollow" target="_blank">https://luckyrockwineco.com/</a> Let’s continue the Everyday Wine Conversations and connect with me through<a href="https://instagram.com/therealkrislevy" rel="noopener nofollow" target="_blank"> </a><a href="https://instagram.com/therealkrislevy" rel="noopener nofollow" target="_blank">Instagram</a>,<a href="https://www.facebook.com/therealkrislevy1" rel="noopener nofollow" target="_blank"> </a><a href="https://www.facebook.com/therealkrislevy1" rel="noopener nofollow" target="_blank">Facebook</a><a href="https://linkedin.com/in/kristopherlevy/" rel="noopener nofollow" target="_blank">, LinkedIn</a>, or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at<a href="https://klevywineco.com/" rel="noopener nofollow" target="_blank"> </a><a href="https://klevywineco.com/" rel="noopener nofollow" target="_blank">​www.​klevywineco.com</a>. TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!  JOIN THE CLUB through this<a href="http://vinoshares.com/clubs" rel="noopener nofollow" target="_blank"> </a><a href="http://vinoshares.com/clubs" rel="noopener nofollow" target="_blank">link</a> and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our<a href="https://www.facebook.com/groups/everdaywine" rel="noopener nofollow" target="_blank"> </a><a href="https://www.facebook.com/groups/everdaywine" rel="noopener nofollow" target="_blank">Facebook Group</a> to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level. Tweetable Quotes: “My advice to people is make sure you know why you're different.” - Aaron Inman “It's not supposed to be the most sophisticated wine in the world. it's meant to make people happy while they're enjoying it.” - Jesse Inman

Ep. 52: Discovering the Passion in the World of Winemaking with Jesse and Aaron Inman

GUESTS: Jesse + Aaron Inman, Lucky Rock Wine Co.I love a good talk with a personal brand crush! Jesse and Aaron Inman have created fun and approachable wine brand (they would say it's made with INTENTION NOT PRETENSION) that just really makes people smile.We had a lot of laughs and may have found a road more winding than any other I've traveled over the course of a sitting and a few glasses of wine, but every second was A-MAZ-ING (also, they told me I can't say that word anymore)! Join the fun and learn a bit about this pair of brothers from the northern parts of CA who are bound to shake the intimidation right out of the wine world.Lucky Rock Wine Co. "makes wines that are far more worthy (and a whole lot less pricey) for watching the X Games skateboarding championships, nibbling on food truck meatballs with romesco sauce, or bumping Kendrick."Find LRWC here:Web: www.luckyrockwineco.comIG: @luckyrockwinecoFB: @luckyrockwinecoI'm Not Gonna Lie is hosted by Danielle Stroble with producer Phil Ybarrolaza in Petaluma, CA. This episode was recorded at Keller Street CoWork. https://kellerstreetcowork.com/who-we-are/I'm Not Gonna Lie is a proud member of the Podifornia (podifornia.com) podcast network.

GUESTS: Jesse + Aaron Inman, Lucky Rock Wine Co. I love a good talk with a personal brand crush! Jesse and Aaron Inman have created fun and approachable wine brand (they would say it's made with INTENTION NOT PRETENSION) that just really makes people smile. We had a lot of laughs and may have found a road more winding than any other I've traveled over the course of a sitting and a few glasses of wine, but every second was A-MAZ-ING (also, they told me I can't say that word anymore)! Join the fun and learn a bit about this pair of brothers from the northern parts of CA who are bound to shake the intimidation right out of the wine world. Lucky Rock Wine Co. "makes wines that are far more worthy (and a whole lot less pricey) for watching the X Games skateboarding championships, nibbling on food truck meatballs with romesco sauce, or bumping Kendrick." Find LRWC here: Web: <a href="http://www.luckyrockwineco.com" rel="noopener nofollow" target="_blank">www.luckyrockwineco.com</a> IG: @luckyrockwineco FB: @luckyrockwineco I'm Not Gonna Lie is hosted by Danielle Stroble with producer Phil Ybarrolaza in Petaluma, CA. This episode was recorded at Keller Street CoWork. <a href="https://kellerstreetcowork.com/who-we-are/" rel="noopener nofollow" target="_blank">https://kellerstreetcowork.com/who-we-are/</a> I'm Not Gonna Lie is a proud member of the Podifornia (<a href="http://podifornia.com" rel="nofollow" target="_blank">podifornia.com</a>) podcast network.

Juggling All The Balls 🎾 - Jesse + Aaron Inman, Lucky Rock Wine Co.