Jamie Salvatori's guest appearances

Jamie Salvatori

Marketing Speak

Fearlessly Create

The Vance Crowe Podcast

Tim Ferriss

Rob Walch

Neil Patel

Christopher Columbus

Chris Ducker

Michael E. Gerber

Cliff Ravenscraft

Cal Newport

Mike Vardy

Clint Arthur

Vanessa Van Edwards

Nir Eyal

Perry Marshall

David Burkus

Laura Roeder

OwlTail

Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same. My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Vat19.com, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views. In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/373.

Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same. My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of <a href="http://Vat19.com" rel="nofollow" target="_blank">Vat19.com</a>, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views. In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at <a href="marketingspeak.com/373" rel="nofollow" target="_blank">marketingspeak.com/373</a>.

373. Going Viral on YouTube with Jamie Salvatori

Jamie Salvatori is a digital entrepreneur that has created a online retail business that sells unorthodox toys, candies and games.  To market his products, Jamie has built a YouTube channel that gets millions of views per video- some of them over 100M views.  Vat19.com is one of the most mesmerizing and fun channels online- and during the interview Jamie discusses how his business was built, how to stay on top of the changing cultural wave of YouTube, and his thoughts on what kids should be allowed to watch on YouTube.Jamie talks about who makes money on YouTube, how YouTubers make money and how advertising revenue compares to mainstream media dollars.Follow Vat19:Facebook: https://facebook.com/vat19Instagram: https://instagram.com/vat19/Twitter: https://twitter.com/vat19Follow the Vance Crowe Podcast Facebook: https://www.facebook.com/profile.php?id=2154144194875939&amp;ref=br_rs Twitter: https://twitter.com/VanceCroweAbout The Vance Crowe Podcast:The Vance Crowe Podcast interviews experts in unexpected fields and gets them to reveal the discoveries that come from having a knowledge of a highly specific discipline.  Vance Crowe is the CEO of Articulate Ventures (www.VanceCrowe.com) a communications strategy company- and he is regularly invited to deliver speeches around the U.S. and Canada teaching audiences how to communicate so that others want to listen, understand and value what you have to say.  

Jamie Salvatori is a digital entrepreneur that has created a online retail business that sells unorthodox toys, candies and games.  To market his products, Jamie has built a YouTube channel that gets millions of views per video- some of them over 100M views.  <a href="http://Vat19.com" rel="nofollow" target="_blank">Vat19.com</a> is one of the most mesmerizing and fun channels online- and during the interview Jamie discusses how his business was built, how to stay on top of the changing cultural wave of YouTube, and his thoughts on what kids should be allowed to watch on YouTube.Jamie talks about who makes money on YouTube, how YouTubers make money and how advertising revenue compares to mainstream media dollars.Follow Vat19: Facebook: <a href="https://facebook.com/vat19" rel="nofollow" target="_blank">https://facebook.com/vat19</a> Instagram: <a href="https://instagram.com/vat19/" rel="nofollow" target="_blank">https://instagram.com/vat19/</a> Twitter: <a href="https://twitter.com/vat19" rel="nofollow" target="_blank">https://twitter.com/vat19</a>Follow the Vance Crowe Podcast  Facebook: <a href="https://www.facebook.com/profile.php?id=2154144194875939&amp;ref=br_rs" rel="nofollow" target="_blank">https://www.facebook.com/profile.php?id=2154144194875939&amp;ref=br_rs</a> Twitter: <a href="https://twitter.com/VanceCrowe" rel="nofollow" target="_blank">https://twitter.com/VanceCrowe</a>About The Vance Crowe Podcast: The Vance Crowe Podcast interviews experts in unexpected fields and gets them to reveal the discoveries that come from having a knowledge of a highly specific discipline.  Vance Crowe is the CEO of Articulate Ventures (<a href="http://www.VanceCrowe.com" rel="nofollow" target="_blank">www.VanceCrowe.com</a>) a communications strategy company- and he is regularly invited to deliver speeches around the U.S. and Canada teaching audiences how to communicate so that others want to listen, understand and value what you have to say.

Jamie Salvatori: YouTuber with 6.5M subscribers and CEO of vat19.com 

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen. Find Out More About Jamie Here: Jamie Salvatori on LinkedIn In This Episode:  [01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck. [02:28] - We hear about Jamie’s background in computer science and engineering. [05:24] - Jamie responds to Stephan’s comment that it seems like they have creating viral videos down to a formula. [07:15] - Jamie walks us through the steps of the ideation process at Vat19.com, and explains how different it used to be from the way it is now. He also explains the benefits of a silent brainstorming session. Stephan responds by talking about how this relates to his conversation with  Bill Donius on the Optimized Geek. [12:08] - We hear about Vat19’s party gummy music video. [13:59] - What would be a video that Jamie is particularly proud of, and came up with the idea for? [16:46] - Jamie talks specifically about Vat19’s scripts, describing their format. [18:10] - In the Real Food vs. Gummy Food Challenge, Jamie had to eat a real worm. He and Stephan talk more about the video. [21:23] - Stephan and Jamie talk more about videos, using the metaphor of planning a trip to emphasize the importance of planning your outcome. They then talk about the videos that fell flat instead of going viral. [25:45] - What are some of Jamie’s favorite Vat19 products? He then talks about some of his current favorite products, such as a dual-scented prank candle and prank birthday cards that don’t stop playing until the battery runs out. [30:56] - Jamie talks about the watch time on a four-hour video. He then compares Facebook and YouTube for video content. [34:44] - Stephan talks about some of the primary difference he hears about viewing habits between Facebook and YouTube. Jamie then adds his insight. [37:42] - Jamie’s advice for getting your videos out there is “try everything.” He also talks about the importance of a long-term YouTube strategy. [42:41] - Jamie isn’t convinced that there’s a formula for going viral, and credits much of their success to luck. [44:19] - Stephan returns to the topic of going viral on Facebook rather than YouTube. Jamie then talks about Vat19’s strategy for Facebook, and he and Stephan then talks about techniques (and a couple other Marketing Speak episodes you should listen to:  Molly Pittman and  Nicholas Kusmich). [49:40] - Jamie talks about his views on marketing, which involve trial and error as well as committing to something long enough to see whether it pays off. [53:06] - Jamie clarifies that he’s speaking from his personal experience with this one business, and isn’t necessarily advocating that these strategies would work for other businesses.  Take Your Marketing to the Next Level:  Find amazing and interesting products that I love to feature, and then have fun creating the videos for them. Start by deciding how long I think it should take to shoot the video, what the goal of the video should be, and what I want to accomplish with it. Bring my team together for a brainstorming session. Everyone should write in silence for a few minutes, then give what they’ve written to the script writers to use in making a draft.  Links and Resources: Jamie Salvatori on LinkedInBill Donius on the Optimized GeekThe 26-Pound Gummy BearReal Food vs. Gummy Food ChallengeOrbeezStank Prank CandleJoker Birthday CardOval Office Cold Open on SNLMolly Pittman on Marketing SpeakNicholas Kusmich on Marketing Speak 6ft inflatable soccer ballPouch CouchBeardo

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of <a href="http://Vat19.com" rel="nofollow" target="_blank">Vat19.com</a>, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen. Find Out More About Jamie Here: <a href="https://www.linkedin.com/in/jamie-salvatori-83b0b69/" rel="nofollow" target="_blank">Jamie Salvatori on LinkedIn</a> In This Episode: <ul> <li>[01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck.</li> <li>[02:28] - We hear about Jamie’s background in computer science and engineering.</li> <li>[05:24] - Jamie responds to Stephan’s comment that it seems like they have creating viral videos down to a formula.</li> <li>[07:15] - Jamie walks us through the steps of the ideation process at <a href="http://Vat19.com" rel="nofollow" target="_blank">Vat19.com</a>, and explains how different it used to be from the way it is now. He also explains the benefits of a silent brainstorming session. Stephan responds by talking about how this relates to his conversation with <a href="http://www.optimizedgeek.com/harnessing-creativity-and-problem-solving-through-your-right-brain-bill-donius/" rel="nofollow" target="_blank"> Bill Donius</a> on the Optimized Geek.</li> <li>[12:08] - We hear about <a href="https://www.youtube.com/watch?v=kRcCWIuvDis" rel="nofollow" target="_blank">Vat19’s party gummy music video</a>.</li> <li>[13:59] - What would be a video that Jamie is particularly proud of, and came up with the idea for?</li> <li>[16:46] - Jamie talks specifically about Vat19’s scripts, describing their format.</li> <li>[18:10] - In the <a href="https://www.youtube.com/watch?v=n28XrKcvcv0" rel="nofollow" target="_blank">Real Food vs. Gummy Food Challenge</a>, Jamie had to eat a real worm. He and Stephan talk more about the video.</li> <li>[21:23] - Stephan and Jamie talk more about videos, using the metaphor of planning a trip to emphasize the importance of planning your outcome. They then talk about the videos that fell flat instead of going viral.</li> <li>[25:45] - What are some of Jamie’s favorite Vat19 products? He then talks about some of his current favorite products, such as a <a href="https://www.vat19.com/item/stank-prank-candle" rel="nofollow" target="_blank">dual-scented prank candle</a> and prank <a href="https://www.vat19.com/item/joker-prank-birthday-card" rel="nofollow" target="_blank">birthday cards that don’t stop playing until the battery runs out</a>.</li> <li>[30:56] - Jamie talks about the watch time on a four-hour video. He then compares Facebook and YouTube for video content.</li> <li>[34:44] - Stephan talks about some of the primary difference he hears about viewing habits between Facebook and YouTube. Jamie then adds his insight.</li> <li>[37:42] - Jamie’s advice for getting your videos out there is “try everything.” He also talks about the importance of a long-term YouTube strategy.</li> <li>[42:41] - Jamie isn’t convinced that there’s a formula for going viral, and credits much of their success to luck.</li> <li>[44:19] - Stephan returns to the topic of going viral on Facebook rather than YouTube. Jamie then talks about Vat19’s strategy for Facebook, and he and Stephan then talks about techniques (and a couple other Marketing Speak episodes you should listen to: <a href="http://www.marketingspeak.com/marketing-automation-keeps-customers-engaged-joel-bower/" rel="nofollow" target="_blank"> Molly Pittman</a> and <a href="http://www.marketingspeak.com/getting-the-most-out-of-facebook-advertising-nicholas-kusmich/" rel="nofollow" target="_blank"> Nicholas Kusmich</a>).</li> <li>[49:40] - Jamie talks about his views on marketing, which involve trial and error as well as committing to something long enough to see whether it pays off.</li> <li>[53:06] - Jamie clarifies that he’s speaking from his personal experience with this one business, and isn’t necessarily advocating that these strategies would work for other businesses.</li> </ul> Take Your Marketing to the Next Level: <ol> <li>Find amazing and interesting products that I love to feature, and then have fun creating the videos for them.</li> <li>Start by deciding how long I think it should take to shoot the video, what the goal of the video should be, and what I want to accomplish with it.</li> <li>Bring my team together for a brainstorming session. Everyone should write in silence for a few minutes, then give what they’ve written to the script writers to use in making a draft.</li> </ol> Links and Resources: <a href="https://www.linkedin.com/in/jamie-salvatori-83b0b69/" rel="nofollow" target="_blank">Jamie Salvatori on LinkedIn</a><a href="http://www.optimizedgeek.com/harnessing-creativity-and-problem-solving-through-your-right-brain-bill-donius/" rel="nofollow" target="_blank">Bill Donius</a> on the Optimized Geek<a href="https://www.youtube.com/watch?v=kRcCWIuvDis" rel="nofollow" target="_blank">The 26-Pound Gummy Bear</a><a href="https://www.youtube.com/watch?v=n28XrKcvcv0" rel="nofollow" target="_blank">Real Food vs. Gummy Food Challenge</a><a href="http://orbeezone.com/" rel="nofollow" target="_blank">Orbeez</a><a href="https://www.vat19.com/item/stank-prank-candle" rel="nofollow" target="_blank">Stank Prank Candle</a><a href="https://www.vat19.com/item/joker-prank-birthday-card" rel="nofollow" target="_blank">Joker Birthday Card</a><a href="https://www.youtube.com/watch?v=pZOF9q5fzfs" rel="nofollow" target="_blank">Oval Office Cold Open</a> on SNL<a href="http://www.marketingspeak.com/marketing-automation-keeps-customers-engaged-joel-bower/" rel="nofollow" target="_blank">Molly Pittman</a> on Marketing Speak<a href="http://www.marketingspeak.com/getting-the-most-out-of-facebook-advertising-nicholas-kusmich/" rel="nofollow" target="_blank">Nicholas Kusmich</a> on Marketing Speak <a href="https://www.vat19.com/item/giant-inflatable-soccer-ball" rel="nofollow" target="_blank">6ft inflatable soccer ball</a><a href="https://www.pouchcouch.com/" rel="nofollow" target="_blank">Pouch Couch</a><a href="https://www.vat19.com/item/beardo-original-beard-hat" rel="nofollow" target="_blank">Beardo</a>

73. The Strategies and Techniques Behind Viral Videos with Jamie Salvatori