Allen Bonde's guest appearances

Allen Bonde

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

The EPAM Continuum Podcast Network

Commerce Experience

Amanda Todd

Sarah Williams

Tom Peters

Matt Wagner

Chris Smith

Sarah Jones

Eric Topol

Elisabeth Rosenthal

Maurício Manhães

Mike Gorman

Joshua Dorkin

Ben Bacal

Pat Hiban

Alan Rusbridger

Megan Burns

OwlTail

"It is somewhat Darwinian...but companies who had already been investing in digital [before the crisis] are in a better position to adapt and survive."In today’s episode, your host Brian Walker speaks with Allen Bonde. Allen has a deep background in eCommerce and has held a wide range of research, consulting and marketing leadership roles over his career. Allen’s current role is VP and Research Director at Forrester, where he leads a group of diverse analysts and researchers covering the strategies, models, services and enabling technologies for digital experience.Allen is a widely respected figure in the field of eCommerce. (So much so that he’s known as the “the godfather of commerce analysts” within Forrester – not a title that’s easy to come by!)In this conversation, Brian and Allen dive into the world of eCommerce as Allen shares his wealth of experience on a range of topics, including: - Insights on how shopping behaviour is changing - How Forrester are guiding commerce companies through the Covid-19-pandemic- His perspective on how eCommerce will change post-CoronaWhether you’re new to the world of eCommerce or have decades of experience under your belt – this conversation is filled with valuable insights for you.We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch. To learn more about Allen, you can find him on LinkedIn at https://www.linkedin.com/in/allenbonde/ To learn more about Forrester, visit https://go.forrester.com/ Specific things discussed in the show:Forrester Research - https://go.forrester.com/ Forrester on Covid-19 - https://go.forrester.com/covid19/ McKinsey - https://www.mckinsey.com/

"It is somewhat Darwinian...but companies who had already been investing in digital [before the crisis] are in a better position to adapt and survive." In today’s episode, your host Brian Walker speaks with Allen Bonde. Allen has a deep background in eCommerce and has held a wide range of research, consulting and marketing leadership roles over his career. Allen’s current role is VP and Research Director at Forrester, where he leads a group of diverse analysts and researchers covering the strategies, models, services and enabling technologies for digital experience. Allen is a widely respected figure in the field of eCommerce. (So much so that he’s known as the “the godfather of commerce analysts” within Forrester – not a title that’s easy to come by!) In this conversation, Brian and Allen dive into the world of eCommerce as Allen shares his wealth of experience on a range of topics, including: - Insights on how shopping behaviour is changing - How Forrester are guiding commerce companies through the Covid-19-pandemic - His perspective on how eCommerce will change post-Corona Whether you’re new to the world of eCommerce or have decades of experience under your belt – this conversation is filled with valuable insights for you. We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch. To learn more about Allen, you can find him on LinkedIn at <a href="https://www.linkedin.com/in/allenbonde/" rel="nofollow" target="_blank">https://www.linkedin.com/in/allenbonde/</a> To learn more about Forrester, visit <a href="https://go.forrester.com/" rel="nofollow" target="_blank">https://go.forrester.com/</a> Specific things discussed in the show: Forrester Research - <a href="https://go.forrester.com/" rel="nofollow" target="_blank">https://go.forrester.com/</a> Forrester on Covid-19 - <a href="https://go.forrester.com/covid19/" rel="nofollow" target="_blank">https://go.forrester.com/covid19/</a> McKinsey - <a href="https://www.mckinsey.com/" rel="nofollow" target="_blank">https://www.mckinsey.com/</a>

Episode 1: Guiding companies through Covid-19 with Forrester's Allen Bonde

Elaina Shekhter

Welcome to Adaptive Enterprise, a podcast series in which we match up EPAM subject matter experts with Forrester Research analysts to talk out the major Digital Product Development opportunities of the day.In our first episode, Elaina Shekhter, CMO &amp; Head of Strategy at EPAM, sits down with our guest Allen Bonde, VP &amp; Research Director covering digital transformation at Forrester, to discuss the building blocks of adaptive enterprises and what it takes to create new ecosystems that open the door to innovation opportunities. Stay tuned for more scintillating sessions with lead analysts from Forrester &amp; EPAM experts.

Welcome to Adaptive Enterprise, a podcast series in which we match up EPAM subject matter experts with Forrester Research analysts to talk out the major Digital Product Development opportunities of the day. In our first episode, Elaina Shekhter, CMO &amp; Head of Strategy at EPAM, sits down with our guest Allen Bonde, VP &amp; Research Director covering digital transformation at Forrester, to discuss the building blocks of adaptive enterprises and what it takes to create new ecosystems that open the door to innovation opportunities. Stay tuned for more scintillating sessions with lead analysts from Forrester &amp; EPAM experts.

Adaptive Enterprise, Episode 1: Elaina Shekhter & Allen Bonde

Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive. That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool. While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future.Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.

Between easy consumer access to tons of data, better tools for targeting prospects, and the culture of instant gratification on the internet, real estate has never been more competitive. That’s why being at the right place, at the right time for your real estate leads is so important—after all, if you don’t stay in touch, someone else will. So how do you track your prospects’ journey, craft the best message, and deliver it where they’re spending their time? It all starts with a great CRM tool. While you’re probably using CRM already, you may not be using it correctly. For Allen Bonde, Vice President of Marketing at Placester, your CRM isn’t just about pushing people toward a transaction: it’s about developing insights and creating value for your clients that will pay off far into the future. Allen has spent decades working with CRM technology, first as an engineer in corporate research and development, then as a marketer and marketing consultant for several highly successful companies. In this interview, Allen Bonde explains how your CRM can help you gather “small data” insights, stretch your real estate content, and generate a lifetime of value from your clients.

Small Data, Big Results with Allen Bonde