David Mok's guest appearances

David Mok

App Marketing by App Masters

Impact Pricing

Sunday Sermons

Kirk Bowman

Blair Enns

Heath Armstrong

Nick Loper

Patrick Campbell

Bill Wilson

Jeff Robinson

Scott Miller

Paul Klein

David Newman

Suze Schwartz

Dan Clark

Wendy Johnson

Carter Thomas

David Barnard

OwlTail

My Life Under The Sun | 24th July

Keep On Walking | Ps. Jeannie & David Mok

Why you have to check out today’s podcast: Know what is the critical role of pricing people to your company’s bottom line  Learn why there is a need to have pricing people in an organization  Discover the importance of really knowing your target audiences in relation to price and value setting     David Mok is a global marketing executive, a pricing champion &amp; thought leader, a change agent, and he helps companies improve bottom-line profit.    In this episode, David deep dives into the importance of pricing to the company’s bottom line, and why as a product manager you must have a price strategy that gets everybody in the organization aligned to it.    “Once we ascertain what a product is worth and to whom, which in theory defines the customer's willingness to pay, the next question we ask ourselves is, ‘What do we want to do that is  from a strategy perspective.”  - David Mok   Get Accelerate Your Subscription Business: Your Blueprint to Packaging &amp; Pricing for Growth Course at https://www.championsofvalue.com     Topics Covered:  01:18 - What led him to pricing and his thoughts about it  03:15 - Talking about  pricing people and the need to have it in the organization  06:11 - Skillsets required of a great pricing person  10:52 - Do pricing people not have this leadership influence capability  13:39 - What makes pricing an interesting field  16:52 -  Why companies need to be value-based businesses  18:46 - What is a "Pricing Canvass Framework"  20:48 - Why it's hard to value a product and determine it's worth to someone  23:44 - What could be the likely reason for people not to know their target customer so well  24:58 - His Pricing piece of advice: "A piece of advice is don't boil the ocean, know what you can influence, start small. get some success, and continue to build on success. If you are the product manager, my advice is to have a price strategy and get everybody aligned to it."     Key Takeaways:    "I would say people generally have an idea who their customers are, but they don't understand what is it that they value ." - David Mok    "Think about your role and what you can control. There are a number of things we could do in pricing, don't try to boil the ocean." - David Mok    "If you are a product manager, my advice is to have a price strategy and get everybody aligned to it." - David Mok    Connect With David Mok:    LinkedIn  E: davidt.mok@gmail.com    Connect with Mark Stiving:      Email: mark@impactpricing.com     LinkedIn Twitter https://www.championsofvalue.com 

Why you have to check out today’s podcast:<ul> <li>Know what is the critical role of pricing people to your company’s bottom line </li> <li>Learn why there is a need to have pricing people in an organization </li> <li>Discover the importance of really knowing your target audiences in relation to price and value setting </li> </ul> David Mok is a global marketing executive, a pricing champion &amp; thought leader, a change agent, and he helps companies improve bottom-line profit.  In this episode, David deep dives into the importance of pricing to the company’s bottom line, and why as a product manager you must have a price strategy that gets everybody in the organization aligned to it.  “Once we ascertain what a product is worth and to whom, which in theory defines the customer's willingness to pay, the next question we ask ourselves is, ‘What do we want to do that is  from a strategy perspective.”  - David Mok Get Accelerate Your Subscription Business: Your Blueprint to Packaging &amp; Pricing for Growth Course at <a href="https://www.championsofvalue.com/" rel="nofollow" target="_blank">https://www.championsofvalue.com</a> Topics Covered:  01:18 - What led him to pricing and his thoughts about it  03:15 - Talking about  pricing people and the need to have it in the organization  06:11 - Skillsets required of a great pricing person  10:52 - Do pricing people not have this leadership influence capability  13:39 - What makes pricing an interesting field  16:52 -  Why companies need to be value-based businesses  18:46 - What is a "Pricing Canvass Framework"  20:48 - Why it's hard to value a product and determine it's worth to someone  23:44 - What could be the likely reason for people not to know their target customer so well  24:58 - His Pricing piece of advice: "A piece of advice is don't boil the ocean, know what you can influence, start small. get some success, and continue to build on success. If you are the product manager, my advice is to have a price strategy and get everybody aligned to it." Key Takeaways:  "I would say people generally have an idea who their customers are, but they don't understand what is it that they value ." - David Mok  "Think about your role and what you can control. There are a number of things we could do in pricing, don't try to boil the ocean." - David Mok  "If you are a product manager, my advice is to have a price strategy and get everybody aligned to it." - David Mok  Connect With David Mok:   <ul> <li><a href="https://www.linkedin.com/in/davidtmok/" rel="nofollow" target="_blank">LinkedIn</a> </li> <li>E: davidt.mok@gmail.com </li> </ul> Connect with Mark Stiving:     <ul> <li>Email: mark@impactpricing.com    </li> <li><a href="https://www.linkedin.com/in/stiving/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/markstiving?lang=en" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.championsofvalue.com/" rel="nofollow" target="_blank">https://www.championsofvalue.com</a></li> </ul>

David Mok  –  How Pricing Employees Impact Your Bottom Line

Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.  David Mok is the Director of Developer Partnerships at  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more. David Mok is the Director of Developer Partnerships at --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

719: Using Online Tournaments to Increase Retention with David Mok