Bernard Associates's guest appearances

Bernard Associates

The SiteVisibility Internet Marketing Podcast

BCF ORG Podcast - The Business of Business

Tim Ferriss

Neil Patel

Paul Kortman

Cliff Ravenscraft

Andrew Smith

Seth Godin

Chris Lee

Tom Schwab

Tim Fargo

Rob Walling

Andy White

Oli Gardner

Mark Lewis

Chip Conley

Viveka von Rosen

OwlTail

Stan Bernard

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versaWhat has changed in marketing that means branding alone is no longer as effective as it once was?The paradigm shift of elected advocacy to selected advocacyThe important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketingUnderstanding how to apply 'Campaign Agendas' to your business, inspired by political campaigningPeloton's success in creating a cult-like following of 'advengelicals'How Starbucks became and continue to be a transcender business without necessarily having the best coffeeThe role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda Referenced on this episode:[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ &amp; Amazon: https://amzn.to/3axlaQC CONNECT WITH STAN/BERNARD ASSOCIATES:https://brandsdontwin.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: <ul><li>How businesses can learn from transcender sports teams and vice versa</li><li>What has changed in marketing that means branding alone is no longer as effective as it once was?</li><li>The paradigm shift of elected advocacy to selected advocacy</li><li>The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing</li><li>Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning</li><li>Peloton's success in creating a cult-like following of 'advengelicals'</li><li>How Starbucks became and continue to be a transcender business without necessarily having the best coffee</li><li>The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda</li></ul> Referenced on this episode:<ul><li>[Book] Brands Don't Win, by Stan Bernard: <a href="https://brandsdontwin.com/" rel="noopener noreferrer nofollow" target="_blank">https://brandsdontwin.com/</a> &amp; Amazon: <a href="https://amzn.to/3axlaQC" rel="noopener noreferrer nofollow" target="_blank">https://amzn.to/3axlaQC</a></li></ul> CONNECT WITH STAN/BERNARD ASSOCIATES:<ul><li><a href="https://brandsdontwin.com/" rel="noopener noreferrer nofollow" target="_blank">https://brandsdontwin.com/</a></li></ul> CONNECT WITH SCOTT:<ul><li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer">scott.colenutt@sitevisibility.com</a></li><li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li></ul> CONNECT WITH SITEVISIBILITY:<ul><li><a href="https://www.sitevisibility.co.uk" rel="noopener noreferrer nofollow" target="_blank">https://www.sitevisibility.co.uk</a>/ </li><li><a href="https://www.youtube.com/user/SiteVisibility" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/user/SiteVisibility</a></li><li><a href="https://twitter.com/sitevisibility" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/sitevisibility</a></li><li><a href="https://www.facebook.com/SiteVisibility" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/SiteVisibility</a></li><li><a href="http://instagram.com/sitevisibility" rel="noopener noreferrer nofollow" target="_blank">http://instagram.com/sitevisibility</a></li></ul> If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to <a href="mailto:marketing@sitevisibility.com" rel="noopener noreferrer">marketing@sitevisibility.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates 