Peter Fader
33 Podcast Episodes
The Super CMO Show - Prof. Peter Fader (#002)
The Super CMO Show - Prof. Peter Fader (#002)
Prof. Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pen... Read more
23 Feb 2023
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1hr
410 The Customer Base Audit by Peter Fader
410 The Customer Base Audit by Peter Fader
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael R... Read more
18 Nov 2022
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1hr 8mins
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The Quantitative Side of Customer-Centricity with Wharton's Peter Fader
The Quantitative Side of Customer-Centricity with Wharton's Peter Fader
Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable... Read more
13 Oct 2021
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39mins
#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)
#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)
As loyalty marketers, it's essential that we have access to both the financial models and the financial language we need... Read more
14 Sep 2021
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9mins
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Dr. Peter Fader- Leading Expert on Customer Retention on Making the Most of the Holidays
Dr. Peter Fader- Leading Expert on Customer Retention on Making the Most of the Holidays
08-23-2021 Dr. Peter Fader
23 Aug 2021
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16mins
#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader
#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out... Read more
20 Apr 2021
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1hr 4mins
Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]
Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]
Peter talks about Customer Centricityo What is Customer Lifetime Valueo How companies grow the current customer instead ... Read more
12 Mar 2021
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49mins
Podcast: Peter Fader, Wharton Professor, Part 2
Podcast: Peter Fader, Wharton Professor, Part 2
This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton Sc... Read more
19 Nov 2020
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22mins
Podcast: Peter Fader, Wharton Professor, Part 1
Podcast: Peter Fader, Wharton Professor, Part 1
This is a rare two-part set of free episodes of Marketing BS. My guest today is Peter Fader, professor of marketing at t... Read more
18 Nov 2020
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23mins
64: The Customer Centricity Playbook by Peter Fader
64: The Customer Centricity Playbook by Peter Fader
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director S... Read more
9 Nov 2020
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22mins
