Trevor Testwuide's guest appearances

Trevor Testwuide

eCommerce Fastlane – A Shopify Podcast To Profitably Grow Revenue For Ecommerce Store Entrepreneurs

Performance Delivered

podcast – Don Burdge

My Company Story

Cynthia Johnson

Logan Gelbrich

Phoebe Yu

Jesse Howard

Rob Jorgensen

Sean Whalen

Mike White

Daniel Smith

Jon Reed

Justin Wheeler

Brian Freeman

Olivia Alexander

Jose Flores

Lois Lee

Ashley Crowder

OwlTail

If you’re not using incrementality, your competitors are…Trevor Testwuide is here to break down marketing attribution and incrementality measurement.Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality.An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest.In this episode, he’ll share how brands can successfully implement incrementality—and why last touch methodology falls short.

If you’re not using incrementality, your competitors are… Trevor Testwuide is here to break down marketing attribution and incrementality measurement. Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality. An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest. In this episode, he’ll share how brands can successfully implement incrementality—and why last touch methodology falls short.

Trevor Testwuide | Marketing Attribution and Incrementality Measurement

In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured.Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results. Unlike other measurement providers that rely on user-level tracking and data that is no longer reliable, Measured is not impacted by changes to data-privacy policies and regulations.Since 2017, leading consumer brands around the world have trusted Measured to validate, optimize, and plan ongoing media investments through incrementality-based reporting, attribution, scenario planning, and benchmarking capabilities.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information. It's my hope today's podcast is impactful in assisting you in your Shopify store.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.` Hosted on Acast. See acast.com/privacy for more information.

In today’s <a href="https://ecommercefastlane.com/podcast" rel="noopener noreferrer nofollow" target="_blank">Shopify Ecommerce Podcast</a>, my guest is Trevor Testwuide the Co-founder and CEO of <a href="https://ecommercefastlane.com/measured" rel="noopener noreferrer nofollow" target="_blank">Measured</a>.Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results. Unlike other measurement providers that rely on user-level tracking and data that is no longer reliable, Measured is not impacted by changes to data-privacy policies and regulations.Since 2017, leading consumer brands around the world have trusted Measured to validate, optimize, and plan ongoing media investments through incrementality-based reporting, attribution, scenario planning, and benchmarking capabilities.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information. It's my hope today's podcast is impactful in assisting you in your Shopify store.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer nofollow" target="_blank">here</a> or through our social media channels. Your feedback is always welcome! <ul><li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li></ul> Your feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the <a href="https://ecommercefastlane.com/category/shopify-ecosystem/" rel="noopener noreferrer nofollow" target="_blank">eCommerce Fastlane Insights Blog</a> for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.` Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

Trevor Testwuide – CEO of MeasuredIn this episode, Don interviews Trevor Testwuide! Trevor is the CEO of Measured, helping marketers understand the incrementality of paid media to inform cross-channel media investment decisions. Measured is a portfolio management tool for marketers powered by incrementality measurement. Trevor and Don dive into the specifics of how Measured helps companies and why now more than ever digital strategies count. They talk about the nature of businesses having to quickly pivot completely away from brick and mortar and lean on online digital resources. Trevor discusses being a leader to both your employees and your clients in these times of uncertainty: “Right now we need to be the roadmap to guide them.” Learn More About Trevor Testwuide  LinkedIn Twitter Website  Stay Connected with Don Burdge  Website LinkedIn Twitter  About My Company Story A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.

Trevor Testwuide – CEO of Measured In this episode, Don interviews Trevor Testwuide! Trevor is the CEO of Measured, helping marketers understand the incrementality of paid media to inform cross-channel media investment decisions. Measured is a portfolio management tool for marketers powered by incrementality measurement. Trevor and Don dive into the specifics of how Measured helps companies and why now more than ever digital strategies count. They talk about the nature of businesses having to quickly pivot completely away from brick and mortar and lean on online digital resources. Trevor discusses being a leader to both your employees and your clients in these times of uncertainty: “Right now we need to be the roadmap to guide them.” Learn More About Trevor Testwuide <ul> <li><a href="https://www.linkedin.com/in/trevortestwuide/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/ttestwuide?lang=en" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.measured.com/" rel="nofollow" target="_blank">Website</a></li> </ul> Stay Connected with Don Burdge <ul> <li><a href="https://mycompanystory.com/" rel="nofollow" target="_blank">Website</a></li> <li><a href="https://www.linkedin.com/in/donburdge/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/My_CompanyStory" rel="nofollow" target="_blank">Twitter</a></li> </ul> About My Company Story A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.

Trevor Testwuide, CEO of Measured