Melissa Lawton's guest appearances

Melissa Lawton

The SVG Podcast

The SportsGrad Podcast: The Ultimate Guide to Make it in the Sports Industry

David Hill

Mike Johnson

Greg Miller

Mike Wells

Tom Rinaldi

Kevin Callahan

Steve Rosenberg

Joe Lynch

Tim Clark

Michael Connelly

Gary Zenkel

John Ward

Bob Ley

Jon Steinberg

Joe Markowski

OwlTail

Google: How do I work close to the action in the sports industry all over the world?A: Follow Melissa Lawton’s career journey.If you’ve ever wondered what it’s like to work in the social and broadcast side of sport, you’ll love this chat with the Chief Content Officer of SailGP, Melissa Lawton.Learn how Melissa’s career started at the Sydney Olympics, took her to India, China, Austria with Redbull, New York with Meta, and now London.So many lessons on growing new audiences, working in TV, grabbing new opportunities, insights into SailGP, and much more.Melissa’s experience:Chief Content Officer at SailGP in LondonHead of Production Meta (Facebook/Instagram) based in NYHead of Live Red Bull TV based in Salzburg Senior Producer Commonwealth Games based in New DelhiProducer and Sports Programming Manager Beijing Olympic GamesManager Sports Programming and Producer Sydney Olympics GamesSports Journalist The Age MelbourneProducer V8 Supercars Network Ten Sydney2002 FIFA World Cup in JapanWe cover:(04:56) - SG Community Update(09:51) - An introduction to SailGP(20:09) - Melissa's Career Journey(40:54) - The skills needed to be the Chief Content Officer at Sail GP(46:02) - Newsletters recommended by Melissa(55:40) - Ask SportsGradAdditional episodes you might enjoy:#50 - Finn Bradshaw (ICC) - How cricket.com.au was built#148 - Andrew Ryan (FIBA) - How to sell sports media rights#171 - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO*Want to stay up today with all the latest job opportunities, Q&amp;As with professionals, new podcasts, and networking opportunities? 👉 Subscribe to the SportsGrad NewsletterGot a career problem you need help with? Become a SportsGrad Member and join ASK SPORTSGRAD every week. You’ll get access to our entire bank of exclusive ASK SPORTSGRAD recordings, plus join a global network of future and current industry leaders, and be able to join our Talent Collective to get hired easily.👉 Become a SportsGrad MemberLooking for a job? Check out the new go-to job board of the industry.👉 Discover SportsGrad Jobs*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.auThanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.

Google: How do I work close to the action in the sports industry all over the world?A: Follow Melissa Lawton’s career journey.If you’ve ever wondered what it’s like to work in the social and broadcast side of sport, you’ll love this chat with the Chief Content Officer of SailGP, Melissa Lawton.Learn how Melissa’s career started at the Sydney Olympics, took her to India, China, Austria with Redbull, New York with Meta, and now London.So many lessons on growing new audiences, working in TV, grabbing new opportunities, insights into SailGP, and much more.Melissa’s experience:<ul><li>Chief Content Officer at SailGP in London</li><li>Head of Production Meta (Facebook/Instagram) based in NY</li><li>Head of Live Red Bull TV based in Salzburg </li><li>Senior Producer Commonwealth Games based in New Delhi</li><li>Producer and Sports Programming Manager Beijing Olympic Games</li><li>Manager Sports Programming and Producer Sydney Olympics Games</li><li>Sports Journalist The Age Melbourne</li><li>Producer V8 Supercars Network Ten Sydney</li><li>2002 FIFA World Cup in Japan</li></ul> We cover:(04:56) - SG Community Update(09:51) - An introduction to SailGP(20:09) - Melissa's Career Journey(40:54) - The skills needed to be the Chief Content Officer at Sail GP(46:02) - Newsletters recommended by Melissa(55:40) - Ask SportsGradAdditional episodes you might enjoy:<a href="https://spoti.fi/3KkpVjU" rel="noopener noreferrer nofollow" target="_blank">#50</a> - Finn Bradshaw (ICC) - How <a href="http://cricket.com.au" rel="nofollow" target="_blank">cricket.com.au</a> was built<a href="https://open.spotify.com/episode/7AMuu5fmFrZCohNSKGyq80?si=d8341b4f6b6f4f18" rel="noopener noreferrer nofollow" target="_blank">#148</a> - Andrew Ryan (FIBA) - How to sell sports media rights<a href="https://spoti.fi/3Z4SwOj" rel="noopener noreferrer nofollow" target="_blank">#171</a> - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO*Want to stay up today with all the latest job opportunities, Q&amp;As with professionals, new podcasts, and networking opportunities? 👉 <a href="https://www.sportsgrad.com.au/newsletter" rel="noopener noreferrer nofollow" target="_blank">Subscribe to the SportsGrad Newsletter</a>Got a career problem you need help with? Become a SportsGrad Member and join ASK SPORTSGRAD every week. You’ll get access to our entire bank of exclusive ASK SPORTSGRAD recordings, plus join a global network of future and current industry leaders, and be able to join our Talent Collective to get hired easily.👉 <a href="https://www.sportsgrad.com.au/community" rel="noopener noreferrer nofollow" target="_blank">Become a SportsGrad Member</a>Looking for a job? Check out the new go-to job board of the industry.👉 <a href="https://sportsgrad.pallet.com/jobs" rel="noopener noreferrer nofollow" target="_blank">Discover SportsGrad Jobs</a>*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at<a href="https://create.acast.com/www.deakin.edu.au" rel="noopener noreferrer nofollow" target="_blank"> www.deakin.edu.au</a>Thanks for listening! You’re all legends. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#228: How to be the Chief Content Officer at SailGP with Melissa Lawton

Dev Sethi

The coronavirus-fueled shutdown of sports labors on. On this episode of The SVG Podcast, we talk the latest in the sports video production business with the SVG U.S. Editorial Team before taking a look at social video in this time of pause in sports with Melissa Lawton, Live Sports Production Strategy at Facebook and Dev Sethi, Head of Sports at Instagram. We’ll break down with Melissa and Dev their takes on successful content they have seen across their respective platforms and ask them for advice on how to make the most of social video with no live sports to work with. This episode of The SVG Podcast is supported by SOS Global Express. SOS Global Express is the full-service cargo specialist for the broadcast, production &amp; major events industry since 1986. From ATA carnets, customs clearance, trucking, ocean and air, SOS handles it all. SOS Global Express offers an unparalleled domestic and global solutions platform with offices throughout the world and cargo expertise on every major continent. Visit the company online at www.sosglobal.com. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

The coronavirus-fueled shutdown of sports labors on. On this episode of The SVG Podcast, we talk the latest in the sports video production business with the SVG U.S. Editorial Team before taking a look at social video in this time of pause in sports with Melissa Lawton, Live Sports Production Strategy at Facebook and Dev Sethi, Head of Sports at Instagram. We’ll break down with Melissa and Dev their takes on successful content they have seen across their respective platforms and ask them for advice on how to make the most of social video with no live sports to work with. This episode of The SVG Podcast is supported by SOS Global Express. SOS Global Express is the full-service cargo specialist for the broadcast, production &amp; major events industry since 1986. From ATA carnets, customs clearance, trucking, ocean and air, SOS handles it all. SOS Global Express offers an unparalleled domestic and global solutions platform with offices throughout the world and cargo expertise on every major continent. Visit the company online at <a href="http://www.sosglobal.com" rel="nofollow" target="_blank">www.sosglobal.com</a>. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

82 - Coronavirus Impact: SVG Edit Team Roundtable + Facebook's Melissa Lawton, Instagram's Dev Sethi