Origin Knowledge's guest appearances

Origin Knowledge

Keys To The Shop : Equipping Coffee Retail Professionals

Michael Phillips

Scott Anthony Barlow

Pete Mockaitis

Jill Schlesinger

Steve Rhinehart

Laura Gonzalez

Ryan Fisher

Kwame Christian

Dave Stachowiak

Jeff Taylor

Kevin Nealon

Michael Tan

Peter Giuliano

Greg McKeown

Erica Escalante

OwlTail

Joe Marrocco

There is a lot of farm information available to us today in coffee. The question is how do we use that information &amp; what is the line between overloading the customer and enhancing their experience? What purpose does all this knowledge serve? Today Joe Marrocco of Coffee Imports helps us not only answer these questions but also talks about the relationship between the cafe, the producer, and everything in between.    Joe Marrocco has been working in Specialty Coffee since 2005, where he started at a small, but mighty, café in southeast Missouri. Joe has been a barista, a café manager, a roaster, an educator, a leader in the Barista Guild of America, a barista competitor, a BBQ judge, a server and expeditor, and many more things both in and out of coffee. Basically, he loves the service industry, coffee, food, and people. He is also a husband of nearly 15 years, and the father of two. He is the Sr. Sales Associate and Director of Education at Café Imports, Educator in collaboration with Mill City Roasters, Co-host of the Opposites Extract Podcast, and Chair of the Membership and Communications Committee on the Roasters Guild Executive Council. Show Notes   www.cafeimports.com  www.millcityroasters.com  www.oppositesextract.com  www.joemarrocco.com Insta and Twitter: @roasterjoe Email: joe@cafeimports.com 

There is a lot of farm information available to us today in coffee. The question is how do we use that information &amp; what is the line between overloading the customer and enhancing their experience? What purpose does all this knowledge serve? Today Joe Marrocco of Coffee Imports helps us not only answer these questions but also talks about the relationship between the cafe, the producer, and everything in between.  Joe Marrocco has been working in Specialty Coffee since 2005, where he started at a small, but mighty, café in southeast Missouri. Joe has been a barista, a café manager, a roaster, an educator, a leader in the Barista Guild of America, a barista competitor, a BBQ judge, a server and expeditor, and many more things both in and out of coffee. Basically, he loves the service industry, coffee, food, and people. He is also a husband of nearly 15 years, and the father of two. He is the Sr. Sales Associate and Director of Education at Café Imports, Educator in collaboration with Mill City Roasters, Co-host of the Opposites Extract Podcast, and Chair of the Membership and Communications Committee on the Roasters Guild Executive Council. <a href="http://www.keystotheshop.com/resources/" rel="nofollow" target="_blank">Show Notes </a> <a href="http://www.cafeimports.com/" rel="noopener nofollow" target="_blank"> www.cafeimports.com</a> <a href="http://www.millcityroasters.com/" rel="noopener nofollow" target="_blank"> www.millcityroasters.com</a> <a href="http://www.oppositesextract.com/" rel="noopener nofollow" target="_blank"> www.oppositesextract.com</a> <a href="http://www.joemarrocco.com/" rel="noopener nofollow" target="_blank"> www.joemarrocco.com</a> Insta and Twitter: @roasterjoe Email: <a href="mailto:joe@cafeimports.com" rel="noopener">joe@cafeimports.com</a>

020 : Joe Marrocco : Transparency, Origin Knowledge, and Your Shop : How to approach and apply coffee origin information to enhance and not detract from the cafe experience