Mari Kauppinen's guest appearances

Mari Kauppinen

Managing Marketing

Mark Jones

Chris Arnold

Chris Cheng

Mark Adams

Drew Baker

Chris Stephenson

Mike Wilson

John Broome

John Boyle

Rob Mills

Simon Cheng

Shane Mitchell

Peter Anderson

James Lawrence

Peter Miller

OwlTail

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 &amp; 13 2019. Details available here. https://www.trinityp3.com/business-events/ https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 &amp; 13 2019. Details available here. <a href="https://www.trinityp3.com/business-events/" rel="nofollow" target="_blank">https://www.trinityp3.com/business-events/</a> <a href="https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/" rel="nofollow" target="_blank">https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/</a>

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy