Bob Kraut's guest appearances

Bob Kraut

The Daren Martin Show

The WHY MARKETING Podcast

Often Imitated: CX Stories from History

Benjamin Franklin

Ian Andrews

Ruben Harris

Mike Murphy

Jake Thompson

David Lehman

Andy Pearson

SHARI JOHNSTON

Danielle Harris

Nitin Pachisia

Jacob Smith

Chris Hsu

Meggie Palmer

Tonio DeSorrento

Ali Diab

OwlTail

We all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at Often Imitated we will always be team #FreeBritney.What all of these have in common is that they form consumers' experiences and emotions into creating lasting memories. No one understood that more than Pete Harman when he coined the phrase “Finger-Licking Good!” for KFC except maybe today’s guest. In this episode, we’re speaking with Bob Kraut and he has been the mastermind behind all of your favorite guilty pleasures. As the former CMO of Arby’s, Pizza Hut, and Captain D’s, he has revolutionized the way we as customers interact with fast food. Today, he’s the CMO of Billy Jealousy and will help us get our brands locked into the minds of our customers. So pull through that drive through, click play, and enjoy!--------“The key to excellent customer experience is to create behaviors and experiences for customers that build memories.” - Bob Kraut--------Time Stamps* (0:00) Finger-licking good CX* (6:45) Background on Bob's extraordinary career* (8:35) Promising a great CX and how to follow through* (12:04) How Bob revolutionized Arby's* (15:00) How your brand outweighs your product--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Bob on LinkedInCheck out Billy Jealousy

We all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at Often Imitated we will always be team #FreeBritney.What all of these have in common is that they form consumers' experiences and emotions into creating lasting memories. No one understood that more than Pete Harman when he coined the phrase “Finger-Licking Good!” for KFC except maybe today’s guest. In this episode, we’re speaking with Bob Kraut and he has been the mastermind behind all of your favorite guilty pleasures. As the former CMO of Arby’s, Pizza Hut, and Captain D’s, he has revolutionized the way we as customers interact with fast food. Today, he’s the CMO of Billy Jealousy and will help us get our brands locked into the minds of our customers. So pull through that drive through, click play, and enjoy!--------“The key to excellent customer experience is to create behaviors and experiences for customers that build memories.” - Bob Kraut--------Time Stamps* (0:00) Finger-licking good CX* (6:45) Background on Bob's extraordinary career* (8:35) Promising a great CX and how to follow through* (12:04) How Bob revolutionized Arby's* (15:00) How your brand outweighs your product--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at <a href="https://www.oracle.com/cx/perspectives/?source=:ex:sn:::::OftenImitated&amp;SC=:ex:sn:::::OftenImitated&amp;pcode=" rel="nofollow" target="_blank">Oracle.com/cx/perspectives</a>--------Links<a href="https://www.linkedin.com/in/bobkraut/" rel="nofollow" target="_blank">Connect with Bob on LinkedIn</a><a href="https://www.billyjealousy.com/" rel="nofollow" target="_blank">Check out Billy Jealousy</a>

Is your CX finger-licking good? with Bob Kraut, 4-Time CMO and Current CMO, Billy Jealousy

Bob’s marketing background is off the chart impressive. He named the Denali when he was at GM, has held senior level marketing positions with Pizza Hut, Papa John’s, and now Captain D’s. This fascinating dialogue with an industry greats explores marketing and the future of the food industry.  Get A Company of Owners, Beached Whale, Whiteboard, and The Sink here: http://goo.gl/zggRqd www.DarenMartin.com

Bob’s marketing background is off the chart impressive. He named the Denali when he was at GM, has held senior level marketing positions with Pizza Hut, Papa John’s, and now Captain D’s. This fascinating dialogue with an industry greats explores marketing and the future of the food industry.  Get A Company of Owners, Beached Whale, Whiteboard, and The Sink here: <a href="http://goo.gl/zggRqd" rel="nofollow" target="_blank">http://goo.gl/zggRqd</a> <a href="http://www.darenmartin.com/" rel="nofollow" target="_blank">www.DarenMartin.com</a>

050: Bob Kraut CMO Captain D’s