064 - Persistence Beats Resistance with Robert Koenen of Boxed Water is Better
Evolve CPG - Brands for a Better World
In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market.Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the grab-and-go water market. Their cartons are 92% plant-based and 100% recyclable and refillable. Find more: https://boxedwaterisbetter.com/Check out the Key Points of the Episode: https://www.evolvecpg.com/the-show/persistance-beats-resistance-rob-koenen-boxed-water-is-betterFind more about Modern Species: https://modernspecies.com/Join our FREE community for CPG leaders: https://community.evolvecpg.com/Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to firstname.lastname@example.org
Welcome to another episode of Action and Ambition, Today’s guest will be Robert Koenen, he was the Chief Marketing Officer of Boxed Water who visions eliminating single-use plastic bottled and aluminum canned water. The company aims to build a greener future and protect the planet for a sustainable lifestyle. Join us in this episode!
We all know that single-use plastic bottles have become an environmental nightmare, but what if we could choose paper over plastic for a more sustainable stepping stone out of the problem? This week we welcome Robert Koenen from 'Boxed Water Is Better' to talk about this little Midwestern startup taking on Big Bottle, Jacob shares his Boxed Water celebrity story, and we learn that Rob and Noel might bring back a rollerblading renaissance.
Rob Koenen is the Chief Marketing Officer of Boxed Water Is Better; the first national company to offer a sustainable alternative to plastic water bottles. Plastic is everywhere and will be here on earth, choking up life for generations to come. Rob and Boxed Water’s core message makes a statement that “sustainability matters.” and I’d like to add that the world matters, our environment matters and life matters. Rob has built true lifestyle brands for companies in food, apparel and footwear. I’m glad water and sneakers are not in the Boxed Water at the same time. Connect with Rob Koenen: Website: https://boxedwaterisbetter.com/ Twitter: https://twitter.com/boxedwater Facebook: https://www.facebook.com/BoxedWater/ Instagram: https://www.instagram.com/boxedwater/ Nice Sponsors: Grab your free copy of Stephen Krempl's book The 5% Zone How to Make Money, Grow Your Tribe, and Build Influencing Podcasting (Doug and Strick will be hosting the Masterclass) https://djdoug--turnkeypodcast.thrivecart.com/register/ Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur’s Toolkit" Giveaway Check out Headliner to create social media posts with video easily- make.headliner.app Simplecast is the easiest way to set up your podcast hosting- Simplecast.com Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com See how The Nice Guys want to make your life easier? You can thank us later. Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/ TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Robert Koenen - Boxed Water is Better | Purpose & Passion in Business - Episode 02
Conquer The Noise
Robert Koenen, CMO of Boxed Water, and Jonathan get to the heart of brand values and talk through how they can ripple through a business in the form of give back programs, decision making and how customers relate to your brand in this week's episode. A former executive at Timberland, Hushpuppies and UGG, Robert speaks to his early experiences in fashion to help frame his current role at Boxed Water is Better, where he is responsible for all marketing initiatives. “I spent the first half of my life mucking up this planet and I plan to spend the second half cleaning it up. I love the fact that the younger gen is so impassioned by environmental issues.” said Robert. During their conversation, they talked through the role brands need to take in aligning with social issues as well as taking responsibility for their environmental impact. “It's a matter of time, we have some laggards, but the majority of people understand that a brand needs to do something to help the community in one way or the other.” said Robert. Listen in as the two discuss how companies must take a stand on issues because consumers are going to find what aligns with them and support those businesses. Boxed Water is Better, has taken the stance of reducing plastic waste by providing an alternative to bottled water using renewable resources in their boxed water.