Ep 176 Ranking Higher on Google with Erson Religioso
The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Join me today as I talk to my good friend, Dr. Erson Religious, the Modern Manual Therapist and avid Star Wars fan. He’s also a cash-based physical therapist and a drop-shipping wizard. Dr. E tells us how he stays on top of current trends and why it’s important to have your content everywhere. Knowing the difference between what trends fit your goals is the key to between staying current and getting bogged down in things you didn’t want to do in the first place. Over time, social media platforms change what kind of content they reward and what the are more likely to put on people’s feeds. We talk about the necessity of staying current with the trends and trying new things to see how they work for your business. “You need to produce as much free content on as many platforms as possible.”As we move through 2021, Erson and I discussion what we see as the future of practicing physical therapy. Insurance companies are paying less and less, so is a cash practice the way forward for independent physical therapist? What happened to all the PTs that didn’t have an online presence. Let us know if you agree with our answers!Topics we cover:-Watching Star Wars as kids-Parallels between business trends and mainstream media-Clips, Reels, and A/B testing on social media-Marketing on LinkedIn and other Social Media platforms-“Cheating” at SEO-How and why to repurpose content in an evergreen way-Selling products versus services-Cold ads and warm ads-Generating and nurturing leads-Funnels and Email automations-The importance of Google for traffic-Repurposing live seminars-The future of practice physical therapyConnect with Erson:Facebook InstagramTwitterYouTubeWebsitesConnect with Aaron:FacebookInstagramCashPT Nation Facebook Groupcashpt10 - save 10% off of anything at edgemobilitysystem.com
Ep. 68: Recap with Erson Religioso, Lucylynn Lizarondo, Mark David Basco and Lance Frank
PT MEAL Podcast
Hello folx! Welcome back to another serving of PT MEAL Physical Therapy podcast. Today, we're looking back to some highlights of past batch of guests. We have Dr. Erson Religioso, the modern manual therapist, to talk about what manual therapy is good for and how it's like a cheat code. Dr. Lucylynn Lizarondo, a research fellow from Australia, talked about what promotes evidence uptake and translation to practice. Dr. Mark David Basco, a geriatric clinical specialist, discussed the ideal candidate for high intensity resistance program for an older adult. And lastly, Dr. Lance Frank, a pelvic floor physical therapist, shared his experience as a male practitioner in the pelvic floor area and patient's preference. So now let's take a listen. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ptmealpodcast/support
Ep. 60: Eclectic Approach to Manual Therapy with Erson Religioso III
PT MEAL Podcast
Dr. Erson Religioso III, DPT, MS, MTC, CertMDT, CFC, CertMST, CNPT, FAAOMPT is a fellowship trained cash-based PT practice owner, entrepreneur, blogger, and sought after lecturer in the topic of Modern Manual Therapy. He graduated from D'Youville College with a dual Bachelor and Master of Science degrees in Physical therapy. His inclination to Orthopedic and manual therapy lead him to his Doctor in Physical degree from the University of St. Augustine. He is a fellow in the American Academy of Orthopedic Manual Physical Therapists. He has certifications in manual therapy, mechanical diagnosis and treatment of the spine, evaluation and treatment of oromaxillary, craniofacial and temporomandibular pain. As an entrepreneur, he has a cash-based PT in Buffalo NY, Edge Rehab and Sports Science, he developed manual therapy, mobility and rehab products at EDGE Mobiliy System. Modern Manual Therapy - The Eclectic Approach is his line of seminars from clinicians. He's also into mentoring (Modern Rehab Mastery), business and social media consulting (LeBauer Consulting), blogging (The Manual Therapist) and podcasting (Untold Physio Stories) We talked about his stand on anti-manual therapy sentiments and the right time and place for manual therapy. He also shared how he started Modern Manual Therapy - The Eclectic Approach, how he gets his patients better and faster, and why all patients can benefit from manual therapy not just ortho or MSK patients. Lastly, he described how he got that entrepreneurial spirit and mindset. This episode sure is packed with nuggets of wisdom. So lets take a listen. Links: Courses: https://theeclecticapproach.com Online Store: Edge Mobility System - https://edgemobilitysystem.com/discount/ptmeal10 (10% off on anything in the store, except on courses with 25% off and coupons can't be combined) Social Media (Facebook, Instagram, YouTube): @modernmanualtherapy Podcast: Untold Physio Stories Link gallery: https://modmt.com/sites--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/ptmealpodcast/support
EP 115: Create Faster Than They Can Copy You with Erson Religioso
The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Today, Aaron is joined again by one of his first guests from a couple of years ago, Erson Religioso, to talk about marketing and business. Erson founded The Modern Manual Therapist blog to help mentor and teach professionals around the world and is the creator of the EDGE Tool, a high-quality stainless-steel tool for assisted soft tissue manipulation. They discuss the changes since they last spoke in how people reach their audience, the advancements in technology, and the particulars of having your own PT cash clinic. By the end of this episode, you will be energized to diversify and never settle! “Find a way to elevate your value in the customer’s perception.” - Erson Religioso What do you want to hear from the CashPT Lunch Hour? Tell us here! Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now! Find it Here 10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind! Learn More Here! Do you want to know that one thing that helped Aaron accelerate his business? Join the PT Bizcon on March 19 to 21 and get the early bird promo by checking PTBizcon.com before February 9! In This Episode: - How things have changed in blogging and content creation - How Erson used to juggle everything - The advantages of having a workflow - Different types of work-life balance - The problem with high-volume practice clinics Episode Resources: - PT Biz Con - https://www.ptbizcon.com/homepage - Use the code “CASHPT” to get 10% off - https://edgemobilitysystem.com - Erson's Facebook - https://www.facebook.com/modernmanualtherapy - Erson's Instagram - https://www.instagram.com/modernmanualtherapy/ Connect with Aaron: - Facebook - https://www.facebook.com/AaronLeBauer/ - Instagram - https://www.instagram.com/aaronlebauer/ - Twitter - https://twitter.com/AaronLeBauer - LinkedIn - https://www.linkedin.com/in/aaronlebauer/ - Website - https://aaronlebauer.com/
E 106 Cash Practice PT, Modern Manual Therapy, G Suite EMR, EDGE Rehab EQ Dr. Erson Religioso III DPT
A Doctor's Perspective Podcast
Dr. Erson "Dr E" Religioso III DPT talks to Dr. Justin Trosclair DC on A Doctor's Perspective PodcastCash practice PT physical therapy: learn about fees, location, marketing etc. Dr. Erson Religioso III talks about his EDGE mobility IASTM tool, BFR cuffs, using G suite as EMR and new trends and topics about modern manual therapy and mobility.We start with some pet peeves with chiropractic and physical therapy but mostly dispelling some of the negative stereotypes that we each have heard about the other. Then we dive deep into cash practice as a physical therapist.He was 12 years as a insurance provider but for the past 8years he has been cash pay.As a cash practice PT Do you drive around the city, work at a gym, rent space in someone's office? What tends to work best to not only keep overhead low but provide an excellent service for your patient? Do you need 1500 sq ft and 5 staff? Instead of driving around all day, can you do telemedicine with skype or facetime?Part of the reason he is on the podcast today is to talk about the products he created and the seminars of manual therapy that he teaches and it’s because of these ancillary services he was able to drop HMO plans and go cash without stressing about finances.How do you handle all the scheduling, billing, website and marketing as a one doctor show?Part of the allure of cash practice is to charge what you want and spend as much time as you want with patients. When you charge $125-300per hour, what happens when after 37 minutes the patient has made all the progress they could that day? Listen to Dr E’s novel approach to avoid this potential ethical dilemma. Also he touches on canceled appointment, which really matter when you only do 1 on 1 sessions not 4 people per hour.Great pointers on time blocking to be more efficient and with six kids, he has tested his theories regularly.How do you answer the question: do you take my insurance? His answers leads into, why do direct marketing versus relying on medical doctor referrals.Goal of manual therapy is to make nervous system to accept load and move threat free.We discuss his theory on keeping the therapeutic benefits window open longer by doing better home programs as well as why he has changed his tune from IASTM needing to bruise you to a Light Touch accomplishing the same goals. Another concept, home exercises done longer than we would normally expect at one time. It challenges the body but not to the point over doing it.Manual therapy that is safe and nearly Pain Free – what a novel concept. IASTM tools you are not deforming the fascia so no need to put more pressure that a dog licking you.Most manual therapy works in the short term, but what works for the long term because we know it’s not really mechanical but is it more neurological?Why is placebo so strong and how can that simple stimulus still get people to feel better?Why is it that Trigger Points seem to feel bigger with our fingers than they actually are?EDGE SuspensionTrainer: Allows you to do different angels and change the intensity of different exercises by having one extremity suspended in air.EDGE MobilityTool: his myofascial IASTM toolEDGE Restriction System BFR (blood flow restriction) Cuffs: a research based (essentially a modified blood pressure cuff but so much more than that) air sack that impedes the blood flow to the rest of the extremity it is attached to. This allows human growth hormone to up-regulate and hypertrophy to occur at lower loads. This could mean you only have to max load 30% instead of 70% which is generally hard to do in a clinical setting.Are floss bands / mobility band safe and effective? It cancause you to go numb in a minute so it needs to be supervised.How important is a novel stimulus to finding neurological results whether its in stretching or pain relief tactics?G Suite forInexpensive EMR 2.
Erson Religioso- Creating Educational Content to Build Your Educational Brand
The Healthcare Education Transformation Podcast
Erson Religioso comes onto the show live from The Virginia Center for Spine & Sports Therapy in Midlothian, Virginia while Cohost Brandon Poen is attending Erson's UQ and LQ course. Erson talks about his why and startup of Modern Manual Therapy, helpful systems/apps/programs that he uses to create content, most important considerations/tips with creating educational video/audio/written content, how he balances everything professionally and personally, what changes are going to happen for Modern Manual Therapy, coming up with the best marketing plan for courses that is most affordable, the most important lessons that he has learned about teaching clinical continuing education since he has started teaching CEUs, and more. Biography: Dr. Erson Religioso III, DPT, MS, MTC, CertMDT, CFC, CSCS, FMS, FMT, FAAOMPT, is a fellowship trained cash based PT practice owner, entrepreneur, blogger, and sought after lecturer in the topic of Modern Manual Therapy. He has a #CashPT Practice in the Buffalo, NY area, EDGE Rehab and Sports Science, where he specializes in TMD, headaches, spinal care, runners, gymnasts, and chronic pain. His focus is seeing the patient as little as possible, and empowering them with education, self assessment and treatment strategies. Dr. Religioso is adjunct faculty of SUNY at Buffalo, where he teaches orthopaedic manual physical therapy in the DPT program. He also developed a line of manual therapy, mobility, fitness, strength, and rehab products along with pain science education materials at The EDGE Mobility System. Modern Manual Therapy - The Eclectic Approach is Dr. Religioso’s line of seminars for clinicians that are taught online and in live venues around the world. The Eclectic Approach started with Modern Manual Therapy, and has expanded to include Modern Strength Training, and coming soon, Modern Motor Control, Modern Corporate Wellness, and Modern Patient Education. Dr. E is now offering his services as both an online clinical mentor to clinicians, travelling OMPT Fellowship mentor, online patient consultations, and online business and social media consultation, #CashPT start up with LeBauer Consulting. He also is part of media company, UpDoc Media, with 2 podcasts, Therapy Insiders and Untold Physio Stories. Erson is a family man, married to the best woman in the world, and currently has 5 beautiful children. He enjoys running with them, watching them in competitive gymnastics and watching Disney/Pixar movies. He is also a huge tech geek and loves all things Marvel, Star Wars, and Star Trek. If you see Dr. E out and about, or at a seminar, ask him to grab a beer or coffee and talk about shop or anything! EDGE Mobility System Website: https://edgemobilitysystem.refersion.com/c/e051d Modern Manual Therapy Website:https://www.modernmanualtherapy.com/p/home.html Modern Manual Therapy Blog: https://www.themanualtherapist.com/ Edge Rehab and Sports Science Website: https://www.edgerehabandsport.com/p/landing.html Modern Manual Therapy Facebook Page: https://www.facebook.com/modernmanualtherapy/ Erson's Twitter Page: https://twitter.com/the_ompt Erson's Instagram Page: https://www.instagram.com/modernmanualtherapy/ UpDoc Media Website:https://updocmedia.com/ Therapy Insider's Podcast: https://itunes.apple.com/us/podcast/therapy-insiders-podcast-physical-therapy-business/id609009250?mt=2 Untold Physio Stories Podcast: https://itunes.apple.com/us/podcast/untold-physio-stories/id1112575732?mt=2
2 Movement Guys & a Guest Episode 10: Erson Religioso
The Movement Guild Podcast
This episode, Nick and Adam have the pleasure of talking with Erson Religioso, who is a physical therapist, educator, movement geek and expert (our word not his) on all things PT entrepreneurial related. We discussed his path to becoming a Physical Therapist, how he uses movement within his treatment paradigm, and the reasons that led him towards creating his brand, Modern Manual Therapy, the Eclectic Approach. We also learn about his approach to educating patients about pain, as well and which music he likes to listen to while working. He's one of the leaders in the movement profession, and is respected for his viewpoint, ability to synthesize information and as a true gentleman. This was a fun episode, so enjoy! And if you do like it, do what Erson suggests at the end of the episode and share it, while telling everyone, including your parents, to listen.
Erson Religioso Joins Us on the #AskMikeReinold Show!
The Ask Mike Reinold Show
On this episode of the #AskMikeReinold show we are joined by Erson Religioso for an extra long episode with tons of great questions from a Facebook Live audience! The post Erson Religioso Joins Us on the #AskMikeReinold Show! appeared first on Mike Reinold.